1. Tweet Bowl XLVI
http://www.youtube.com/playlist?list=PL67F02D5D32D11083

2. Super Bowl Futurists
1. Brand advertiser with longest ad?
A. Chrysler – Halftime in America
2. More commercials? Coke or Pepsi?
A. Coke 3
3. First commercial after kickoff?
A. Budweiser, Bud Light Platinum
4. Which brand spent the most on an ad?
A. We don’t know yet. (Imported from Detroit cost Chrysler 12
million dollars)
http://bit.ly/w3uL9H

3. Super Bowl Futurists
5. Which commercial had most Youtube views?
A. Either Audi Vampire Party or Chrysler Silverado 2012
6. Which ad received the most Twitter buzz?
A. Audi #solongvampires
7. Biggest Super Bowl Failures?
A. 4-Way tie between Bud Light Platinum, GoDaddy, General
Electric, and Century 21

4. Super bowl Futurists
8. Top 5 Social Media Buzz Moments?
1. The NY Giants final 3 minute drive
2. Madonna’s halftime show
3. ?????
The top 5 social media buzz ads were:
1. H&M David Beckham (109k mentions)
2. Chrysler Halftime in America (96k mentions)
3. The NBC’s Voice – Vocal Combat (90k mentions)
4. Doritos Man’s Best Friend (74k mentions)
5. Pepsi’s King’s Court (45k mentions)

5. Wordpress
http://wordpress.com

6. Social Networks
• Some Features
• Relationship based
• Allow for multidirectional communication
• Increasingly app driven
• Intense sharing creates challenges to privacy
• Until Google+, brands had to communicate almost exclusively
through pages

7. Metrics in Social Networks
• What should we be trying to
accumulate?
• Like’s, +1’s, Followers, Circle adds
• Shares, ReTweets
• Comments
• Mentions, @’s, Tags
• Links to brand content
• We’re at the edge of a cliff
• Facebook hates your brand, but likes
your money
• Google will clean up the mess, but
become really dirty in the process
• In three years, things will be very
different

8. Remember: These are Advertising Companies
• As social networks evolve, they will become increasingly
monetized and Ad driven (see Proctor & Gamble)
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