Beginners Guide to Business Blogging

Rob Marchant presents…. Here is a title that is in a box Let’s Start Blogging A beginners guide to business blogging Presented: 2007 & 2008 At: The eBusiness Programme

Let’s Start Blogging Action Planning Workshop: A Beginners Guide to Business Blogging Dr Rob Marchant

Aim of today... ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is a Blog? ,[object Object],[object Object]

But …. ,[object Object],[object Object]

RSS – Really Simple Syndication

Some RSS Readers/Aggregators sometimes known as ‘newsreaders’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RSS – Really Simple Syndication IE7 and Firefox both have built-in feed readers

RSS – Really Simple Syndication iGoogle & myYahoo also have built-in feed readers www.google.com/ig

Why Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Plus.. ,[object Object],[object Object]

Business are using blogs for… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Three ‘Killer’ Features of Blogs for Business

1 Blogs aren’t email! Readers subscribe using RSS. No mailbox clutter. No spam filters! Your message will get through. No need for favourites!

2 Blogs publish instantly. No formatting. No templates. No fancy coding. No need for designers or techies. No need to even be at your desk.

3 Search engines love blogs! Each entry on your blog is it’s own webpage & search engines are drawn to fresh, updated pages. No need for expensive search engine optimisation.

The Standalone Blog ,[object Object],[object Object],[object Object]

The Standalone But Linked Blog ,[object Object],[object Object],[object Object]

The ‘Integrated’ Blog ,[object Object],[object Object]

The Blog-Led Webpage ,[object Object],[object Object],[object Object]

Hosted ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Non-Hosted ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Choosing a hoster; check out.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.TypePad.com is good

Anatomy of a Blog Things that you might see on a typical business blog…

Dynamic content Static content

Title Bar/Logo Posts – Reverse chronological RSS Subscription Columns Columns Post heading Lots of links You need a strong identity

Links to topics categories Archive Links to popular posts Comment on each post Quick bookmarking Columns… Older posts further down

Polls & Other Widgets Photos, videos, images and audio (podcasts) Click to see comments on this post

Business Blogging Etiquette ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Things to include ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Good Blog Post Is… … are your posts like this? short opinionated interesting full of links relevant personal colourful incisive one with pics & vids motivating decisive timely Not full of ‘corporate speak’ Authentic

Planning Your Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ask Yourself… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Promoting Your Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TypePad Blog Hosting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.TypePad.com

1 Be clear on what you’re trying to achieve

2 Have a clear overall message… “ When it comes to X, Y or Z we’re the experts”

3 Plan to maintain a steady stream of content – what are you going to post about

4 Stay visible to search engines - post on a regular basis

5 Keep posts short, snappy, informative and relevant

6 Link, Link and Link some more

7 Encourage feedback….and act on it…and be seen to be acting on it

8 Remember: Good Blogging = Good Writing

Here is a title that is in a box For more information …. visit my blog: www.robmarchant.typepad.com my website: www.cinnamontraining.com or email: [email_address]

Beginners Guide to Business Blogging

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