An August article on how to get found on the web that appeared in the August edtion of Computer Reseller News

1. threads
Tony Gattari director eStore, founder Achievers Group
Getting found on the web
The key to improved cyber visibility is to generate interesting content
T
here are many ways to to the widest possible audience rank for in the search engines. Use
improve your website’s search in your business niche. Article of your keywords is important, but
engine rankings, but one content should also be as close to it is not helpful to the readers or the
of the most effective is through non-commercial and objective as search engines to overdo it.
writing and syndicating articles on possible. Most websites will not The article body must hold the
content and topics relevant to your post your content if it is commercial interest of your readers and not
business. By providing your articles or self serving as it is then not of merely contain a set of keywords
for free to other websites, blogs value to their readers. Provide repeated again and again.
and directories for publication, you your articles for free in order to
can obtain hyperlinks back to your build trust and a loyal audience. Tony Gattari Article publishing
website, resulting in new traffic and But be sure to get a link back to Once you’ve written your article,
higher search engine rankings. The your website from the posted the next step is to publish and
search engines reward great content article! Articles should be at least distribute on article directories
with great search engine rankings. 500 words, so that they can be across the web. Publish articles to
In this article we address how to syndicated to article directories, article directories and syndicate
write a great article and go about in exchange for a link back to them widely. In exchange for your
syndicating these articles. your website. content, article directories provide
It’s important to write articles you with links and traffic back to
Article content creation that are relevant, interesting and your website. A well-written and
Syndication of quality content educational. High quality articles interesting article may also be
is a good place to start. Writing will attract more visitors, leads and picked-up and published by other
great content gives you a fantastic customers back to your website. To websites, giving you more links.
opportunity to promote your help you write a successful article, We recommend the following
business expertise and services. here are four article components to article directories: isnare.com
To start, brainstorm ideas for keep in mind: – for a fee will syndicate your
articles relating to your business Title or heading: The title of your
High quality article to many other directories;
and keywords you are attempting article must be catchy. It must grab a articles will goarticles.com – high ranking
to rank for in the search engines. person’s attention and compel them attract more article directory; ezinearticles.com
It is important to include relevant to read your article. visitors, leads – highest ranking article directory.
search engine keywords in your Introductory paragraph: The It practises strict author policies;
articles so the search engines can introductory paragraph explains or
and customers articledashboard.com – high
determine the relevance of your summarises the main points article. back to your ranking article directory.
article and rank it accordingly. But The goal is to hook your reader. website Publish your article on your
don’t simply write for the search A new approach has been adopted website too. Providing useful
engines; your goal should be to recently by news websites. They information to your website
create articles that will entertain often summarise the main points of visitors will increase your website’s
and educate your website visitors. an article at the top. This is presence and your business’
Some examples of interesting and an example: professionalism, expertise and
engaging content include: • Online article writing is fantastic credibility. The search engines do
• Tutorials on how to use your for search engine rankings. not have a duplicate content penalty.
products or services. • Syndicate your articles for search Not all versions of your articles may
• Basic guides on how to maximise engine ranking. rank in the search engines, but the
your products and services. • Once done, repurpose your links to your website will certainly
• How to select products and content in newsletters and on be measured.
services in your industry. your website. Finally, try to network with other
• Industry relevant information, Article body: Your article body websites and blogs, and offer your
analysis and opinion. must deliver on the expectations articles to these sites in exchange for
• Expert advice and tips. created by the title. Details should links. You can also repurpose your
• Relevant and topical information be provided as outlined in the articles by publishing them on your
in your industry. summary given in the introductory website, including them in your
The goal of all articles should be to paragraph. Some online content newsletters, posting them on blogs
simplify concepts and generalise writers over-stuff their articles with and posting links to your content on
principles that will be of relevance keywords they wish the article to social media websites.
www.crn.com.au August 2012 23