This Quick and Slick presentation explains why every web site should have a blog and how to start one. It goes over best practices, what to write about, blogging basics, how to promote it, and copywriting tips. Written with the small business owner in mind, it's short, sweet, and to the point. References and bibliography included.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Content, when done well, can be the fuel that powers your social media. In this presentation, learn how to broaden your reach and engage your core audiences with proven, compelling content for your social media channels. Learn how to create shareable brand content with the potential to go viral – and master the latest social media networks and techniques.
Strategies for Building Business with LinkedIN and Facebook (2010)Atlantic Webworks
LinkedIN and Facebook offer fantastic opportunities for companies to develop business relationships. Join Adrienne Cregar Jandler for a tactical review of key features and strategies for utilizing these networks to build business.
Forward Progress How To Build The Optimal Fan Page CompSocial Jack
How to Promote your Business using Facebook – 2010 Edition
Free Live Webinar - Feb 23rd at 2:30PM PST\4:30PM CST\5:30PM EST *
NEXT CLASS REGISTRATION:
http://facebook4biz0399.eventbrite.com
In working with hundreds of companies to find new business, Dean DeLisle has assembled the top items that their clients are using to find new business in Facebook. Dean will take you step-by-step to show you how companies are using Facebook to reach new customers and retain the ones they have.
He will also cover ways to leverage Facebook to help enhance your Search Engine Optimization!
You will Learn How to:
-Pick the Right Type of Page
-Use a Fan Page to get New Leads
-Leverage Facebook for Customer Service
-Connect Your Fan Page Outside Facebook
-Use Facebook Events to Promote
-Setup Facebook Advertising
*If you cannot make the specified time, by registering, you will receive access to the recording.
We look forward to seeing you in class!
“Thanks to Dean DeLisle and his guidance on Social Networks, we are seeing consistent growth and a wider reach than we could ever afford with traditional advertising. The classes and coaching have saved us thousands!” – Mark F. – CenterCars.com
ALL CLASSES ARE TAKEN ONLINE USING THE CONVENIENCE OF YOUR COMPUTER - LIVE AND RECORDED!
The Rise of Social Media & the Fall of Old School PRNikki Little
This presentation includes five takeaways about the importance of social media in the PR industry and five takeaways about how the days of "old school PR" are gone.
Once you’re happy with the way you’ve chosen to use and configure your profile, it’s time to set up your Business Page, often referred to as a Fan Page.” Previously, we would join these pages by clicking the “Become a Fan” button; however, Facebook changed this a few months ago to their ubiquitous “Like” button.
> You will learn the benefits of using branded pages instead of your personal profile to conduct business.
> You will be able to update your page content and settings for maximum exposure.
> You will be able to connect with new Friends and create organized contact lists.
> You will learn 6 easy ways to find fans for your page.
> You will understand the value of page messages for private communication in managing your business.
This class is designed for agents who are casual professional Facebook users, who want to develop their business page, and who want to use Facebook to grow their business.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Content, when done well, can be the fuel that powers your social media. In this presentation, learn how to broaden your reach and engage your core audiences with proven, compelling content for your social media channels. Learn how to create shareable brand content with the potential to go viral – and master the latest social media networks and techniques.
Strategies for Building Business with LinkedIN and Facebook (2010)Atlantic Webworks
LinkedIN and Facebook offer fantastic opportunities for companies to develop business relationships. Join Adrienne Cregar Jandler for a tactical review of key features and strategies for utilizing these networks to build business.
Forward Progress How To Build The Optimal Fan Page CompSocial Jack
How to Promote your Business using Facebook – 2010 Edition
Free Live Webinar - Feb 23rd at 2:30PM PST\4:30PM CST\5:30PM EST *
NEXT CLASS REGISTRATION:
http://facebook4biz0399.eventbrite.com
In working with hundreds of companies to find new business, Dean DeLisle has assembled the top items that their clients are using to find new business in Facebook. Dean will take you step-by-step to show you how companies are using Facebook to reach new customers and retain the ones they have.
He will also cover ways to leverage Facebook to help enhance your Search Engine Optimization!
You will Learn How to:
-Pick the Right Type of Page
-Use a Fan Page to get New Leads
-Leverage Facebook for Customer Service
-Connect Your Fan Page Outside Facebook
-Use Facebook Events to Promote
-Setup Facebook Advertising
*If you cannot make the specified time, by registering, you will receive access to the recording.
We look forward to seeing you in class!
“Thanks to Dean DeLisle and his guidance on Social Networks, we are seeing consistent growth and a wider reach than we could ever afford with traditional advertising. The classes and coaching have saved us thousands!” – Mark F. – CenterCars.com
ALL CLASSES ARE TAKEN ONLINE USING THE CONVENIENCE OF YOUR COMPUTER - LIVE AND RECORDED!
The Rise of Social Media & the Fall of Old School PRNikki Little
This presentation includes five takeaways about the importance of social media in the PR industry and five takeaways about how the days of "old school PR" are gone.
Once you’re happy with the way you’ve chosen to use and configure your profile, it’s time to set up your Business Page, often referred to as a Fan Page.” Previously, we would join these pages by clicking the “Become a Fan” button; however, Facebook changed this a few months ago to their ubiquitous “Like” button.
> You will learn the benefits of using branded pages instead of your personal profile to conduct business.
> You will be able to update your page content and settings for maximum exposure.
> You will be able to connect with new Friends and create organized contact lists.
> You will learn 6 easy ways to find fans for your page.
> You will understand the value of page messages for private communication in managing your business.
This class is designed for agents who are casual professional Facebook users, who want to develop their business page, and who want to use Facebook to grow their business.
PSAYDN Annual Retreat 2013
New Trends in OST: Badging, Social Media and the Maker Movement
Connecting Programs and Families
Learn about some of the newest trends making an impact in the out of school time field.
Understanding Social Media for Connecting Programs
and Families.
Have the power to leverage the internet to reach clients more effectively.
Marketing, Prospective Clients,
Creating a Sense of Community,
Improving Communication,
Eye on the Competition.
Heather Oxenford, LifeSpan Childcare
Personal branding is the process of managing and optimizing the way that you are presented to others. Social media is currently the best way to manage your personal brand online. I presented this session to a group of 20 women as part of the Mayor's Office on Women's Policy in Washington, DC. There are several tips for those just starting out or mid-way through their social media personal branding process.
Facebook is a major player in social media marketing. Let's explore its interface and best practices for social media marketing within the popular social networking site.
EARNED MEDIA- Communication about a brand that is not managed by the marketer
1) Contents
What is earned media?
Why You Need to Focus on Earned Media ?
How to do earned media ?
Strategies
Guest blogging
SITE analysis
Pros and Cons of guest blogging
Relationship with bloggers
Benefits of earned media
Challenges faced by earned media
2) What is earned media(free media) ?
Earned media refers to publicity gained through promotional efforts other than advertising(paid media).
A Nielsen study in 2013 found that earned media (also described as word-of-mouth) is the most trusted source of information in all countries it surveyed worldwide.
Earned media are the viewers reviews that you have read in someone’s blog,
3) Why You Need to Focus on Earned Media ?
Earned media is the most trusted and credible form of content for a brand.
Earned media lasts.
Increase Your Exposure and Brand Awareness.
Know What Others Think of You
Get Quality Traffic.
4) How to do Guest blogging ?
Steps :
Determining your guest post domain: Firstly you need to identify your web domain’s niche topics.
Research. Need to search for popular blogs with relevance to your domain space.
Qualitative analysis. You need to determine the quality of the guest blogging sites.
Posting guest blogs.
Presented by: http://www.paridhiinfotech.com
Blogging is critical to inbound marketing success. Blog posts not only allow you to demonstrate thought leadership, but they allow you to educate your prospects, answer their questions and solve their problems. Blog posts are also incredible at enhancing the search engine optimization of your website. They help to generate more visits, leads and customers.
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
Blogging 101 shows beginners what to think about before setting up a blog, how to set up a blog, and how to keep it going. It also shows bloggers content ideas and strategies to promote a blog and drive traffic.
PSAYDN Annual Retreat 2013
New Trends in OST: Badging, Social Media and the Maker Movement
Connecting Programs and Families
Learn about some of the newest trends making an impact in the out of school time field.
Understanding Social Media for Connecting Programs
and Families.
Have the power to leverage the internet to reach clients more effectively.
Marketing, Prospective Clients,
Creating a Sense of Community,
Improving Communication,
Eye on the Competition.
Heather Oxenford, LifeSpan Childcare
Personal branding is the process of managing and optimizing the way that you are presented to others. Social media is currently the best way to manage your personal brand online. I presented this session to a group of 20 women as part of the Mayor's Office on Women's Policy in Washington, DC. There are several tips for those just starting out or mid-way through their social media personal branding process.
Facebook is a major player in social media marketing. Let's explore its interface and best practices for social media marketing within the popular social networking site.
EARNED MEDIA- Communication about a brand that is not managed by the marketer
1) Contents
What is earned media?
Why You Need to Focus on Earned Media ?
How to do earned media ?
Strategies
Guest blogging
SITE analysis
Pros and Cons of guest blogging
Relationship with bloggers
Benefits of earned media
Challenges faced by earned media
2) What is earned media(free media) ?
Earned media refers to publicity gained through promotional efforts other than advertising(paid media).
A Nielsen study in 2013 found that earned media (also described as word-of-mouth) is the most trusted source of information in all countries it surveyed worldwide.
Earned media are the viewers reviews that you have read in someone’s blog,
3) Why You Need to Focus on Earned Media ?
Earned media is the most trusted and credible form of content for a brand.
Earned media lasts.
Increase Your Exposure and Brand Awareness.
Know What Others Think of You
Get Quality Traffic.
4) How to do Guest blogging ?
Steps :
Determining your guest post domain: Firstly you need to identify your web domain’s niche topics.
Research. Need to search for popular blogs with relevance to your domain space.
Qualitative analysis. You need to determine the quality of the guest blogging sites.
Posting guest blogs.
Presented by: http://www.paridhiinfotech.com
Blogging is critical to inbound marketing success. Blog posts not only allow you to demonstrate thought leadership, but they allow you to educate your prospects, answer their questions and solve their problems. Blog posts are also incredible at enhancing the search engine optimization of your website. They help to generate more visits, leads and customers.
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
Blogging 101 shows beginners what to think about before setting up a blog, how to set up a blog, and how to keep it going. It also shows bloggers content ideas and strategies to promote a blog and drive traffic.
Today I spoke at Social Media Conference (Biz Buzz) on B2B Blogging. The deck as presented today walks you through the following:
- Things to think about before you start blogging
- Why you might want your B2B (or B2C) company to have a blog
- What keywords are important to your blog
- How to organize your content for your blog
- What you might write about on your blog
- How to market your blog and share via social media
- High level measurement of blog traffic, referral sources, keywords and top content (and how to use it)
- and what to do if you get stuck for lack of blog content.
Happy Reading!
In this presentation we cover:
1. How to set up your blog
2. How to create creative titles that capture your audience attention
3. How to organize your thoughts to formulate a blog
4. How to capture leads
Welcome to OUT OF THE BLOG FOG: Intro to Blogging with your presenter Chris Brown. This 45-minute podcast and PowerPoint presentation was recorded live on Saturday May 1st at the very first annual PodCamp Cleveland un-conference. To find more sessions from Pod Camp Cleveland ’10, search #PCCLV10 in both twitter and in Google. Audio will be added soon.
Slide deck used in presentation for The Advisory Board members on Friday, January 18, 2013. Chester County Marketing co-founders, Jeff Tincher & Carla Wilson, presented the materials during a 90 minute presentation and Q&A session to a room of over 70 Philadelphia area business owners.
Using some real world use cases we'll cover nonprofits blogging basics as well as tips, strategies and best practices to help you start blogging or improve what you're already doing.
Blogging For Business With Social Networks 2010 EditionSocial Jack
This is a NEW Class for Spring 2010!
www.ForwardProgress.NET
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Blogging For Business Word Press with LinkedIN, Twitter and FacebookSocial Jack
This is a new Course for Fall 2009!
This NEW Complimentary Online Workshop will provide an educational overview on the lowest cost-most effective method of lead generation on the internet today. Social Networks - this particular Course will focus on how people are generating leads by Blogging in conjuntion with their Social Networks.
While this not new - there are new techniques for lead generation. We focus on Linked In - Twitter - and Facebook in this Series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Know about the different types of Blogs
-How to start a Blog
-How to jump in
-How to jump out
-How to convert to an internal lead!
Don't miss this new class where we show you all the secrets!
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011Social Jack
This is a NEW Class for 2011 - to find out how to write one Blog and have it appear in front of thousands in a single click!
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
The basics on the hows and whys of blogging for Real Estate agents. Created for an In Office Training Session on Feb 11, 2009 at Century 21 Crest Real Estate- Class given by Marie Episale, REALTOR, e-PRO Broker-Salesperson Sales Manger/ Trainer
Blogging for Real Estate Agents - The Basics
This Power Point presentation was created for a Training Session on Feb 12, 2009 at Century 21 Crest Real Estate in Pompton Plains, NJ. Given by Marie Episale, REALTOR, e-PRO Broker-Salesperson Sales Manager/Trainer.
Developing a business blog can be a great way to communicate with you existing and potential clients – but how do you make sure your blog content is found on the web!
This presentation will provide you with hints, tips and tactics to promote your business blog effectively.
Employees can be your best supporters online. They can increase your brand's awareness, get your message in front of a larger audience, increase sales and lead generation, and lower the cost of recruiting. Employee advocacy programs can positively impact your bottom line. Find out more about employee engagement, the power of your employees on social media, and how your company can implement an employee advocacy program with stats and tips from The URL Dr in this infographic.
The webinar version of this presentation is available at: http://www.theurldr.com/register-cant-anyone-find-website/
ARE YOU INVISIBLE TO GOOGLE AND THE SEARCH ENGINES?
There are many reasons why your customers may be having trouble finding your website. In this webinar, we’ll discuss best practices in various website design and SEO techniques that can help put your website on the map. Literally.
This presentation teaches:
-The most important parts of your webpage for customers and for Google.
-How to write content for your website to get you found.
-Search engine optimization (SEO) basics and best practices, including what you can control and what you can't.
-Tools of the pros to help get you found by the search engines.
-A brief introduction to the Google Zoo (Panda, Penguin, and Hummingbird) and why you need to be aware of all these animals and birds.
This presentation is available as a free webinar: http://www.theurldr.com/register-omg-website-ugly-webinar/
Have you been wondering why your not doing much business online? It could be your website. Your website needs to convey in 5 seconds or less that you're reputable and trustworthy, you're an expert in your field, you can solve your visitors' problems, and lead them in a direction through your site so they can find what they're looking for. It's a lot to ask a poor website to do, But if you're website is ugly, then your visitors may be leaving.
The presentation also discusses the benefits of using WordPress. Learn 6 of the top WordPress plug-ins for small business, how to choose a web host, and how to keep your website safe.
Just in time for your holiday planning. Reach out to your customers, bring in new prospects, and boost repeat and referral business! Whether you're a B2C, B2B, or nonprofit, this presentation provides simple practical tips for closing out the year on a high note. See this presentation as a webinar on demand at: http://www.theurldr.com/rock-your-holidays-on-demand-signup
Social media best practices featuring Facebook, Twitter, LinkedIn, Google+, and Pinterest.
Part 1 covers social media basics:
-why use social media
-intro to the networks
-what do you say?
Part 2 covers the networks in depth
-big 5: Facebook, Twitter, LinkedIn, Google+, Pinterest
-is it right for my business?
-how to create content
-how others are using it
This presentation was given at the SBDC Regional Conference in Ocean City, MD, on September 4, 2014.
How to Use Email Newsletters & Announcements to Drive ActionThe URL Dr.
View the presentation as a free online webinar at:http://www.prescriptionsforonlinesuccess.com/register-email-newsletters-drive-action-webinar/
Small businesses and organizations need to communicate and engage their audience on an ongoing basis. One of the most cost effective ways effectively reach your current customers and prospective ones is with email. Email is more important than ever as a communication tool.
Newsletters and Announcements have become a core component of small business and nonprofit marketing activities. This presentation will teach best practices that are quick and easy to implement, to help make your email newsletters more effective.
This presentation will show:
Different types of newsletters
How to write content for your newsletter or announcement
How to use graphics and images in your newsletter or announcement
Subject line best practices
When to send your email communications
Why email and social media need to be used together
Tools that can save you time
Join us and learn great new strategies to help your business or nonprofit in your email and social media activities.
View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/portfolio-item/events-registration-webinar/
Have you ever considered holding an event to market your business? Many small businesses and organizations don’t realize the possibilities available to them to increase customer loyalty and build new prospect awareness through events. Whether you’re holding a special in-store tasting, an event with a charity, sharing your knowledge through a seminar, or holding a concert, events can help you gain visibility.
When you run an event, you want to make sure you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience.
This presentation shows:
Different types of events you can run
How to set goals for your events
How to promote your events (including a sample promotional timeline and activities)
How to set up an effective online registration process
What to do after the event
Note: This session will not address best practices for venue selection, planning event entertainment or dining options, running fundraising activities, etc. It is focused on helping audiences promote their events and streamline the online registration process.
Learn how event marketing and online registration can provide a fun and unique way to engage your audience and help you stand apart from the competition.
View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/register-offers-promotions-recorded-webinar/
Increase and reward loyalty while driving new customers to your door.
Offers and promotions are at the core of online and offline marketing activities for small businesses and organizations. But do you know how to successfully tie a special offer or coupon into a Facebook campaign? Do you know the best way to get your current supporters to share your offers with their friends, increasing your promotion’s reach? This presentation will help you learn what you need to know about successful deals, offers, trackable coupons, and how to integrate all of these types of promotions into your marketing efforts.
This presentation shows:
3 Things you really want to get with your deal
Different types of deals and coupons you can run online
5 Steps to a great offer
The 5 Don’ts of Deals
How to run a Facebook campaign (and no, it’s not just posting)
How to extend the reach of your promotions through sharing and social media
Join us and learn great new strategies to help you develop your promotional campaigns online and off.
View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/register-youre-social-now-webinar/
In part 2 of our social media series, you’ll get a closer look into each of the 5 most popular social networks – Facebook, Twitter, LinkedIn, Google+, and Pinterest. You’ll learn the benefits of using each, how other organizations are marketing with them, and a list of dos and don’ts for each channel.
This presentation covers:
How to tell if a social network is right for your business
What kind of content to post to get the best engagement
Social network etiquette
Is your content working? How to tell.
Next steps
Are you ready for social media? You will be after this seminar. Join us and get ready to be social.
Also, Don’t miss Part 1 of this series – “Basics of Social Media." Available in SlideShare and as a free online webinar.
How to Market Your Small Business in 2014The URL Dr.
View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/register-small-business-recorded-webinar/
Learn core marketing concepts that will help you understand how to make your small business or organization be more effective online. From the 4 pillars of marketing success to tips to make your marketing mobile-friendly, you’ll learn how today’s marketing techniques, can help you grow.
Small businesses and organizations need to be as effective as possible in their marketing efforts. But with so many different types of marketing activities to choose from, they often miss some of the important, core marketing concepts that will help them understand why those activities are so important and which ones would be the most effective for their unique situation. In this presentation, you’ll learn core concepts in online marketing and how a little bit of marketing knowledge can go a long way.
You'll learn:
What marketing in 2014, really is (and isn’t).
How marketing has changed in the past 10 to 20 years in ways that benefit small businesses.
How you must set goals and objectives for your marketing efforts.
The 4 Pillars of Marketing Success – a framework that shows how different marketing activities all fit together, and can be easily implemented by small businesses.
It’s ok to start small. Learn ideas for where to begin.
Start to build a foundation of marketing knowledge today.
See this presentation as part of our free webinar: "How to Market Your Small Business in 2014" at http://www.prescriptionsforonlinesuccess.com/register-small-business-recorded-webinar/
Did you know that 44% of email is opened on a mobile device? Are you designing your communications to be read on a cell phone or tablet? Just think of the impact mobile devices have on: What you say, How you say it, Where you place your calls to action, and What is likely invisible to your readers on a mobile device.
In this webinar, we discuss how your audiences are using mobile devices to find what they need, to assess their options, to make decisions, and to make purchases and donations. Small businesses and nonprofits that start embracing mobile now, will be the ones best able to compete tomorrow and into the future.
Get great ideas for how to adapt your online marketing efforts to include mobile.
How to Use Feedback and Online Surveys to Drive ActionThe URL Dr.
What do your customers and prospects really think about your business or organization? Do you know? Do you care? You should. What you don’t know could be impacting your sales and donations.
Asking for and getting feedback from your customers or supporters through the use of online Surveys, Polls, or Reviews, can not only be an eye opening experience, it can be a profitable one. This Power Point will reveal simple but highly effective best practices and considerations for how to build a survey that allows you to gather valuable insights and suggestions from your audience.
This presentation covers:
How to set survey objectives
The importance of listening
Developing good questions
Knowing the difference between too much and not enough
When to survey
Who to survey
What to do with the results
Learn great new strategies to help you get insightful and important information from your customers, donors, clients, or supporters about what they really want and need from your business or organization.
View the webinar version of this presentation at: http://www.prescriptionsforonlinesuccess.com/portfolio-item/feedback-surveys-webinar/
How to Use Feedback and Online Surveys to Drive Action
Quick & Slick: Blogging Tips for Beginners
1. Quick & Slick Series: Blogging Tips for Beginners How and Why to Add a Blog to your Web Site
2. Why Should My Web Site Have a Blog? Search engines look at your blog as unique content and you can be shown in the search results for the topic you are writing about. Good search results = more traffic. Blog posts are an opportunity for you to show your audience how much you know and care about your subject. This will convey that you are a trusted expert. Blogs are a way to educate people about your subject. Blogs enhance customer service. Blogs allow you to build a personal relationship with customers without trying to “hard sell” them. Blogs are an opportunity to seek links.
3. Before You Start – Develop a Strategy What is the purpose of your blog? Have a goal. Know who your customers are and understand what they want. Know what you want to tell them. How often are you going to blog? Plan time in your schedule for writing and managing your blog. Create an editorial calendar. Plan out what subjects you are going to write about and when. How are you going to track your results? How are you going to promote your blog? What kind of content will you use? Text, video, audio, etc.
4. Promote Your Blog – Get the Word Out Put an RSS feed on your blog that is clearly marked. Put your blog URL in all your social networking sites: Facebook, Twitter, Linkedin, Digg, etc. Add your blog url to your business cards and email signature line. Comment on other great blog posts. Get your name out. Write guest blog posts for other blogs similar to yours. Put a link to your blog on every page of your web site. Submit your blog to the search engines.
5. Blog Posts Come in Many Shapes & Sizes Kinds of posts: interviews, how-to’s, news type, information, list post, top 10 Video posts Audio posts / podcasts Images SlideShare presentation Screencasts (recorded video session)
6. What to Write About Events and news in your industry Look on Yahoo Answers or Linkedin for questions to answer Solve your customer’s problems / answer their questions Ideas, concepts, how-to’s on your product or service Add your opinion to what other blogs in your industry are talking about Favorites and resources Book review Cover a meeting, conference, or event Ask your readers what they want you to write about
7. Blogging Basics Blog in a conversational tone, in your own voice. Use images to add interest. Strive for blog posts of about 250 to 700 words. Use clean, search engine friendly urls with keywords related to your post, not a bunch of numbers, dates, or junk. Use tags and categories with keywords relevant to your post. Use keywords. Pick them before you write your blog post. Use keywords in your title, title tag, and content. Cross link to other blog posts and pages of your web site. Include a call to action. What do you want the reader to do?
8. Copywriting Tips Use a compelling title. 10 seconds to grab their interest. Use words your visitors would use. Don’t use geek speak or professional jargon. Use emotion. Include a call to action. Keep it simple. Write it. Read it. Edit it. Repeat.
9. Track Your Blog’s Progress # of comments # of links / trackbacks Is the post searchable on Google? For what keywords? # of retweets # of new subscribers to your RSS feed (use Feedburner) Track this information in a spreadsheet weekly or every 2 weeks. You’ll see what subjects generate the most interest.
10. Bibliography & Suggested Resources “Blogging to Drive Business” by Eric Butow & Rebecca Bollwitt “The New Rules of Marketing & PR” by David Meerman Scott “Social Media 101” by Chris Brogan Technorati.com Bloglines.com BlogExplosion.com and BlogClicker.com Digg.com
11. Join our Free community for more in the Quick and Slick Series on How to Make Your Online Business Better. Visit us at: www.TheURLdr.com