2. The Four P’s
Solis’ Social Media Traditional
Place (distribution) Product
Participation Price
Purpose Place
Promotion Promotion
P P P P
3. Goals vs. Objectives
Goals Objectives
Broad, unmeasurable Focused, measurable
statements that are statements that are
typically unattainable. attainable and point
Ex. - I will strive to back to a goal.
always be the best Ex. – I will have the
student that I can be. highest point total in
my class by the
semester’s end.
4. Strategies by
Network, Community, and Blog
Categories
These are the
strategies you will use
to complete objectives
Name the strategy
Name the platform or
tool
Define the approach
Define the strategic
metric
Identify which
objective the strategy
helps complete
5. Action and Implementation &
Financial Statements
Action and Financial Statements
Implementation Financial statements
Action steps must be detail a project’s
written to clarify how budget, both the
something is done, by money available to
who and when fund the project and
Implementation the expected cost of
clauses are added to resources
action steps to
indicate how
something is done
Ex. - Person #1 will
notify Person #2 of
the change in strategy
by April 19 via email.
6. Conclusion
The conclusion serves three primary purposes
1. The final chance to attain buy-in for the plan
2. The opportunity to suggest immediate steps that
can be taken to get the plan moving forward
3. The opportunity to suggest possible amendments
that can be made to the plan if the author
perceives challenges to particular sections
