The document outlines the key components of a social media plan, including the 4 P's framework adapted for social media, goals versus objectives, strategies for different social media platforms, action steps for implementation, financial statements, and a conclusion section. The 4 P's for social media are place, participation, purpose, and promotion. Goals are broad statements while objectives are measurable and attainable. Strategies define the approach, metric, and objective for each social media network or community. Action steps clarify who does what and when for implementation. Financial statements detail the budget. The conclusion suggests next steps and potential amendments.

1. The Social Media Plan Pt. 2
MKTG 2065

2. The Four P’s
Solis’ Social Media Traditional
 Place (distribution)  Product
 Participation  Price
 Purpose  Place
 Promotion  Promotion
P P P P

3. Goals vs. Objectives
Goals Objectives
 Broad, unmeasurable  Focused, measurable
statements that are statements that are
typically unattainable. attainable and point
 Ex. - I will strive to back to a goal.
always be the best  Ex. – I will have the
student that I can be. highest point total in
my class by the
semester’s end.

4. Strategies by
Network, Community, and Blog
Categories
 These are the
strategies you will use
to complete objectives
 Name the strategy
 Name the platform or
tool
 Define the approach
 Define the strategic
metric
 Identify which
objective the strategy
helps complete

5. Action and Implementation &
Financial Statements
 Action and  Financial Statements
Implementation  Financial statements
 Action steps must be detail a project’s
written to clarify how budget, both the
something is done, by money available to
who and when fund the project and
 Implementation the expected cost of
clauses are added to resources
action steps to
indicate how
something is done
 Ex. - Person #1 will
notify Person #2 of
the change in strategy
by April 19 via email.

6. Conclusion
 The conclusion serves three primary purposes
1. The final chance to attain buy-in for the plan
2. The opportunity to suggest immediate steps that
can be taken to get the plan moving forward
3. The opportunity to suggest possible amendments
that can be made to the plan if the author
perceives challenges to particular sections