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How to Write an Awesome Blog Post

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Most of you don't write because you don't know what to write about, you want to publish something awesome (and that's hard!), or you don't have time.

This deck will teach you how to overcome these hurdles with tips for brainstorming, writing and editing.

You'll be on your way to an awesome blog post in no time!

Published in: Marketing
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How to Write an Awesome Blog Post

  1. 1. How to Write an Awesome Blog Post
  2. 2. Most of you don’t write because You don’t know what to write about. You want to publish something awesome, and that is hard. You don’t have time.
  3. 3. Most of you don’t write because You don’t know what to write about. You want to publish something awesome, and that is hard. You don’t have time.
  4. 4. Today, you’ll learn how to eliminate these roadblocks and write an awesome blog.
  5. 5. What to write about
  6. 6. finish a project. Write when you
  7. 7. Write when you look for a good resource and find NOTHING helpful.
  8. 8. learn something new. Write when you
  9. 9. develop a strong opinion. Write when you
  10. 10. create order out of chaos. Write when you
  11. 11. have an idea that fascinates you. Write when you
  12. 12. keep asking you to help with something. Write when people
  13. 13. Now that you have your idea,
  14. 14. how to make it awesome.
  15. 15. 1. Audience 2. Structure 3. Style 4. Process
  16. 16. 1. Audience
  17. 17. Before you start writing, pick your audience.
  18. 18. How much do they already know about this topic? What do they care about? Why is this topic interesting to them? ANSWER
  19. 19. Beginners understand different vocabulary and require different levels of explanation than experts. FOR EXAMPLE
  20. 20. Know who you’re writing for from the start. This will help you decide word choice, how deeply to explain topics, and how you frame them.
  21. 21. 2. Structure
  22. 22. I. INTRO pique interest III. CONCLUSION broaden argument II. BODY defend thesis Each section has a job.
  23. 23. Pique interest in the topic. Quickly share what the reader should expect from the post. State your thesis, or your main argument, in one sentence. INTROI.
  24. 24. Make sure every part ties back to the thesis. Choose a logical order for arguments (chronological, strength 2-1-3). Support arguments with other research, linking to similar articles. BODYII.
  25. 25. Don’t just summarize; offer a new idea. Discuss nuance and caveats. Broaden the argument, and leave the reader with something to think about. CONCLUSIONIII.
  26. 26. Keep in mind, great blog posts are OPINIONATED HELPFUL SPECIFIC
  27. 27. Share a view of the world and defend it. OPINIONATED
  28. 28. Show exactly how to do something you’ve seen work. SPECIFIC
  29. 29. Make sure readers can apply your ideas to their own situation. HELPFUL
  30. 30. 3. Style
  31. 31. Style Tips I. PARAGRAPHS Vary length from 1 to 4 sentences. III. WORDS Don’t get fancy. You’ll sound like an asshat. II. SENTENCES Keep them short, with 1 idea each.
  32. 32. Remember, reading on the web is different from reading print. Think like a designer. Does the shape make you want to read it or scare you away? PARAGRAPHSI.
  33. 33. is easier to read than
  34. 34. SENTENCESII. Because Mary had three little lambs, she had to build an irrigation system to make sure her grass was watered and green to feed them, which was super expensive due to the drought.
  35. 35. SENTENCESII. Too Many Ideas in One Sentence! Because Mary had three little lambs, she had to build an irrigation system to make sure her grass was watered and green to feed them, which was super expensive due to the drought.
  36. 36. Mary had three little lambs, but she had trouble feeding them. The drought had dried up her farm, leaving no green grass for the lambs to nosh on. Mary looked into buying an irrigation system, but they were expensive due to the high demand in dry conditions. One Idea Per Sentence.
  37. 37. Don’t get too stuffy. Write how you’d explain it to a friend. Read it out loud. WORDS3
  38. 38. Calvin FO. FTW!
  39. 39. 4. Process
  40. 40. Process Tips I. IDEATING Start with a conversation, an email, or an outline. III. EDITING Edit first for structure, then for grammar and style. II. DRAFTING Write a horrible first draft as quickly as possible.
  41. 41. Don’t make writing a big deal. You’ll psyche yourself out! At the start, it’s just an idea of an idea. No pressure! IDEATINGI.
  42. 42. Here are some helpful techniques for overcoming writer’s inertia.
  43. 43. Start with an EMAIL.
  44. 44. Start with a CONVERSATION.
  45. 45. Start with a PROTOTYPE. Thanks to Kevin Wofsy from Keen.io for this idea.
  46. 46. Next, write an outline. Don’t think of your outline as an outline. Just quickly jot down a list of points you want to make in the article.
  47. 47. Block off 3 hours. DRAFTINGII.
  48. 48. Crank out the shittiest first draft ever. Just get your thoughts on the page. Keep your outline at the top, and don’t try to edit while you write.
  49. 49. Work on the title last. Don’t pick one. List a bunch of options.
  50. 50. Let it sit for a day.
  51. 51. Block off 1 hour. Edit for structure: order of arguments, what should be there or not. EDITINGIII.
  52. 52. Send to someone for 20% feedback. We got this idea from 42Floors. Ask for the right level of feedback for the place you’re at in a project. 20 percent feedback should focus on structure of ideas and merits of arguments. 80 percent feedback is for style and polish.
  53. 53. Block off 1-2 hours. Refine your ideas.
  54. 54. Send to someone for 80% feedback.
  55. 55. Block off 1-2 hours. Refine your ideas.
  56. 56. Check that it’s OPINIONATED HELPFUL SPECIFIC
  57. 57. PUBLISH!!!!
  58. 58. See, that wasn’t that hard. You can do it!
  59. 59. Let’s get started. BRAINSTORM TIME!
  60. 60. Think of 1-3 ideas you might want to write about.
  61. 61. finished a project? learned something new? created order out of chaos? looked for a resource but couldn’t find a good one? been asked the same question? developed a strong opinion? been fascinated by something? Have you
  62. 62. Break into pairs, and discuss your ideas with a friend. Pick one.
  63. 63. Quickly write down the points you want to make in your article.
  64. 64. GO TO YOUR CALENDAR RIGHT NOW. BLOCK OFF THREE HOURS FOR THE FIRST DRAFT.
  65. 65. And there you have it folks, you’re on your way to writing an awesome blog post!
  66. 66. I created this deck to inspire and motivate our team to share what they learn through writing. I hope you find it helpful, too! If you have any ideas, tips, or suggestions to add, hit me up at @dianahsmith or diana@segment.com. I’d love to hear them! Hello there!

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