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Networked Nonprofits: Leading the Charge for Change from Inside Out Beth Kanter,  Beth’s Blog Texas Nonprofit Summit,  2011 Source: reporter news
Networked Nonprofits
“When the technology becomes boring, it becomes socially interesting” – Clay Shirky The connectedness of living in a networked, mobile world has become more a part our daily lives.   These disruptive technologies are having a profound impact on the way nonprofits do their work, communicate with stakeholders, and deliver programs. Remember:  Disruption is can be our friend …..
Share Pair:  How are online social networks changing the way your nonprofit does it work, delivers programs, or communicates with stakeholders?
http://www.bethkanter.org/austin-disaster-relief/
The Networked Nonprofit
The Nonprofit Fortress
Use social media tools to organize, mobilize, raise funds, and communicate with constituents  but outside of institutional walls
Nonprofit Fortress Free Agent
Global Back Channel: Other Region @uncultured Shawn Ahmed #netnon @amoration @michael_hoffman @keshields@danportnoy
“The problem is that YOU are the fortress.Social media is not my problem.“
Now working together on a project
Share Pair:   What needs to change in your organization to open up and work with free agents?
You want me to start Tweeting too?   From scarcity to abundance …
Share Pair:    What can you do less of to make room for social media?
Social Culture Everyone in the organization uses social media to engage people inside and outside the organization to continuously learn how to improve programs, services, or reach communications goals.
Sharing control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice  (trusting employees) Make mistakes Make senior staff too accessible Perception of wasted of time and resources  Suffering from information overload already, this will cause more
What are the conversation starters about social media that your organization needs to have?
The Rule Book: Social Media Policy ,[object Object]
 Why policy is needed
 Cases when it will be used, distributed
 Oversight, notifications, and legal implications
 Guidelines
 Identity and transparency
 Responsibility
 Confidentiality
 Judgment and common sense
 Best practices
 Tone
 Expertise
 Respect
 Quality
 Additional resources
 Training
Operational Guidelines
 Escalation

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Texas Nonprofit Summit

Editor's Notes

  1. Texas Nonprofit SummitNetworked Nonprofits Leading the Charge for Social Changehttp://www.flickr.com/photos/texaseagle/2772568603/sizes/o/in/photostream/Longhorn cattle from the official state herd charge onto the meadow stage of the Prairie Theatre during the Fort Griffin Fandangle last year.
  2. Networks, Virus JokeI’ve worked in the nonprofit sector for the past 32 years as a trainer and capacity builder –working on how nonprofits reach their missions through the use of effective technologyBeen blogging since 2002 – author of Beth’s Blog, write about how nonprofits can leverage a networked approach for social change and useSocial media tools.Named Visiting Scholar at the David and Lucile Packard Fdn in 2009 where I one of my projects was to co-author the book, The Networked Nonprofit with Alison FineExamples - -Capacity Building in the Middle East
  3. A lot of ideas transcend
  4. SHABAKAT youth integrate information and communication technologies in the day-to-day lives of their communities to positively transform our families, education, businesses, environment and community. Rami Al-Karmi will share a few words.Founder and CEO of Shabakat, Al Ordon (JordanNet) and is serving as the E-Mediat Strategic Adviser for the Jordan In-Country Team shared some lessons about working as networked ngo. His organization’s name, Shabakat, translates into the word “network.”Shabakat Al Ordon trains young people in technical, professional and facilitation skills who then go out and create programs to train people in their communities. Rami shared how his organization works in a transparent way, open sourcing its program materials and processes. They also work many different partners to spread the program so that his organization isn’t doing everything. They’ve simplified and focused on what they do best.
  5. http://www.bethkanter.org/emediat-day2/ounder and CEO of Shabakat, Al Ordon (JordanNet) and is serving as the E-Mediat Strategic Adviser for the Jordan In-Country Team shared some lessons about working as networked ngo. His organization’s name, Shabakat, translates into the word “network.”Shabakat Al Ordon trains young people in technical, professional and facilitation skills who then go out and create programs to train people in their communities. Rami shared how his organization works in a transparent way, open sourcing its program materials and processes. They also work many different partners to spread the program so that his organization isn’t doing everything. They’ve simplified and focused on what they do best.
  6. I’m almost always connected, accept when the plane doesn’t have wifi .. With my smart phone, I can be connected anytime, anyway where …. But on my trip to Austin – no wifi – so I looked out the window and wondered whether or not I’d see smoke or flames flying over texas …
  7. As soon as I landed, I was able to check the conference dashboard and find out what you all were talking about yesterday …
  8. I checked my Facebook page .. And saw this note from David Neff .. About being able to pledge some support to Austin Disaster Relief by simply tweeting on Help Attack ..
  9. Hope you’ll join in …Our world has really changed …. In the outside, but to lead the charge for social change our organizations also need to change in the inside ….
  10. The transition of how a nonprofit goes from institution to looking like and working more like a network is what our book is aboutThe transition isn’t an easy, flip a switch – and it happens – it takes time Some nonprofits, newer ones like Mom’s Rising have networked nonprofit in their DNA, while others – institutions – make the change slowly.Way of being transforms into a way of doing
  11. http://www.flickr.com/photos/stuckincustoms/444790702/
  12. The guy in the t-shirt, a free agentThese are people like Mark Horvath, Shawn Ahmed and many others .. Who want to work with nonprofits …
  13. http://www.flickr.com/photos/bigtallguy/139143816/We wrote this book because we saw a landscape of free agents and nonprofit fortresses crashing into one another ….
  14. We witnessed this collision first hand during our session on the Networked Nonprofit at the NTEN NTC Conference as Shawn’s frustration with traditional organizations spilled over. He grabbed the microphone to address the room full of nonprofit professionals and said, “the problem isn’t social media, the problem is that YOU are the fortress.Social media is not my problem: I have over a quarter million followers on Twitter, 10,800 subscribers on YouTube, and 2.1 million views. Yet, despite that, I have a hard time having you guys take me seriously. “: I have over a quarter million followers on Twitter, and 2.1 million views on YouTube. I have a hard time having you guys take me seriously.
  15. He turned and pointed a finger at Wendy Harman from the Red Cross who was in the room. He told the room full of nonprofits staffers …..When the Haiti earthquake struck, I contacted the Red Cross. I offered to connect the community supporting my work with your efforts in Haiti. But I was dismissed as ‘just a guy on YouTube’”.
  16. http://www.flickr.com/photos/rg-b/3243840206/
  17. Amy Boroff (@njdevmgr), development manager for Junior Achievement of NJ in Princeton [emphasis added], discovered one of her new Twitter followers was Kate Specchio (@ecsfoundation), co-founder of Morris County-based The Emily C. Specchio Foundation. Through their tweets, Amy recognized the potential for working together. They continued to communicate on Twitter in real-time, after working hours, to learn more about each respective organization. After several weeks, JANJ submitted a proposal to ECS for funding for an inaugural event: the Women's Future Leadership Forum. The ECS Foundation accepted the proposal and granted funds to help support aspiring female high school students become future leaders.
  18. http://www.flickr.com/photos/rg-b/3243840206/
  19. http://www.flickr.com/photos/24443965@N08/3639694353/
  20. Trust is cheaper than controlTell story
  21. http://www.flickr.com/photos/rg-b/3243840206/
  22. “I made a mistake.”   Those are hard words for some people to utter when there has been a screw up and they’re responsible for it.   It is especially hard given the blame game culture that exists in most workplaces and work relationships.  That’s where people are quick to point a finger at you and make you feel shame.  After all, nothing focuses the mind as like a hanging as Samuel Johnson once said.Rewards learning and reflectionTry it and fix it approach – fail fastAppreciates individuality and that does not indicate a lack of professionalism or caringTrusts staff to make decisions and respond rapidlyIt is more important to try something new, and work on the problems as they arise, than to figure out a way to do something new without having any problems.”
  23. Steve Norris, ex-Tory Mayoral contender and adviser to Boris Johnson, says: “Not only do I not want the Southbank Centre to be listed — I think the National Theatre should have a Compulsory Demolition Order!” The Londoner, however, has a soft spot for Sir Denys Lasdun’s National. So there.