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Five trends that will redefine  non-profit communications Michigan Nonprofit Association SuperConference  May 18, 2010
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What has driven the trends that are changing everything? Framing the trends
[object Object],[object Object],[object Object],Framing the trends
[object Object],[object Object],[object Object],[object Object],Framing the trends
These two factors have led to  new thinking  about relationship building, communications, and fundraising. Framing the trends
And that new thinking is not going away. These are not short-term fads. They reflect a paradigm shift. Because of the social, cultural, and economic shifts, the technology could disappear ... but the attitudes, behaviors,  and expectations those tools reflect would still exist. Framing the trends
Audiences of all ages and backgrounds are increasingly savvy. Trends
[object Object],[object Object],[object Object],[object Object],Trends
[object Object],[object Object],[object Object],Trends
[object Object],[object Object],[object Object],Trends
[object Object],[object Object],[object Object],Trends
[object Object],[object Object],[object Object],[object Object],Trends
Organizations are more than a  talking logo Trends
[object Object],[object Object],[object Object],[object Object],Trends
[object Object],[object Object],[object Object],[object Object],Trends
[object Object],[object Object],[object Object],Trends
[object Object],[object Object],[object Object],[object Object],Trends
Technology is an engine for organizations, not just a tool for their communications. “ I need a website” is becoming “I need a hub for  my communications, fundraising, and volunteer management” Trends
[object Object],[object Object],[object Object],[object Object],Trends
[object Object],[object Object],[object Object],[object Object],[object Object],Trends
Ways to snap out of it • Engage and empower everyone as part of the  process of assessing and investing in  technology. • Create a technology inventory and identify  opportunities for connection.  • Invest wisely, but invest. Trends
Traditional communications and fundraising approaches are not dying  — they are getting smarter. Trends
[object Object],[object Object],[object Object],[object Object],Trends
Ways to snap out of it • Ditch the template! Yes, this will require  accepting risk. • Put your audience first, your approach second. Ask them what they want! • Give everything a value—and then measure it. Sometimes there is a great value beyond hard dollars raised.  Trends
As we approach information overload, the tools and culture of communications are shifting from gathering to synthesis. Trends
[object Object],[object Object],[object Object],Trends
[object Object],[object Object],[object Object],Trends
Ways to snap out of it • Build stories instead of simply sharing facts, data, and content. • Aim to be an expert, not an exhaustive resource. Trends
THANK YOU This presentation was created by DVQ Studio. www.dvqstudio.com Copyright 2010 Trends

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Five trends that will redefine nonprofit communications

  • 1. Five trends that will redefine non-profit communications Michigan Nonprofit Association SuperConference May 18, 2010
  • 2.
  • 3. What has driven the trends that are changing everything? Framing the trends
  • 4.
  • 5.
  • 6. These two factors have led to new thinking about relationship building, communications, and fundraising. Framing the trends
  • 7. And that new thinking is not going away. These are not short-term fads. They reflect a paradigm shift. Because of the social, cultural, and economic shifts, the technology could disappear ... but the attitudes, behaviors, and expectations those tools reflect would still exist. Framing the trends
  • 8. Audiences of all ages and backgrounds are increasingly savvy. Trends
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Organizations are more than a talking logo Trends
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Technology is an engine for organizations, not just a tool for their communications. “ I need a website” is becoming “I need a hub for my communications, fundraising, and volunteer management” Trends
  • 20.
  • 21.
  • 22. Ways to snap out of it • Engage and empower everyone as part of the process of assessing and investing in technology. • Create a technology inventory and identify opportunities for connection. • Invest wisely, but invest. Trends
  • 23. Traditional communications and fundraising approaches are not dying — they are getting smarter. Trends
  • 24.
  • 25. Ways to snap out of it • Ditch the template! Yes, this will require accepting risk. • Put your audience first, your approach second. Ask them what they want! • Give everything a value—and then measure it. Sometimes there is a great value beyond hard dollars raised. Trends
  • 26. As we approach information overload, the tools and culture of communications are shifting from gathering to synthesis. Trends
  • 27.
  • 28.
  • 29. Ways to snap out of it • Build stories instead of simply sharing facts, data, and content. • Aim to be an expert, not an exhaustive resource. Trends
  • 30. THANK YOU This presentation was created by DVQ Studio. www.dvqstudio.com Copyright 2010 Trends