The Fight Goes Online - How Social Media Fuels the Disability Rights & IL Movement Presenters:  Carol Voss, Independence F...
Objectives <ul><ul><li>Learn basic social media how-to’s for your IL Center </li></ul></ul><ul><ul><li>Learn how social me...
About Me (Carol) Voracious media and community news junkie, resource to staff and reporters, listener, persuasive talker, ...
About Me (Keith) Social Media fanatic. Hands-on. Self-learner, self-starter, self-promoter. Mobile: likes the “always on” ...
What is Social Media & Why Bother With It? <ul><li>SlideShare excerpts from: </li></ul><ul><li>http://www.slideshare.net/m...
 
 
 
 
 
 
 
 
 
 
 
 
Why Bother with Social Media? <ul><li>The Barriers: </li></ul><ul><li>Attitudes: Not everyone will want to use it </li></u...
Why Bother with Social Media? <ul><li>Advocacy in another form— Awareness --> Credibility + Customer Service + Social Chan...
Social Media: Preparation <ul><li>Why do you want to participate?  Realistic Inventory and Rationale List – Goal for Socia...
And Then What?… <ul><li>Ongoing process  </li></ul><ul><li>Deadlines—you have to jump—expectation of immediate response. <...
Case Study <ul><li>Independence First </li></ul><ul><li>It all started with LinkedIn…individual profiles e.g.: </li></ul><...
Facebook & Independence First <ul><li>Girls First </li></ul><ul><li>Group vs. Business/Fanpage </li></ul><ul><li>http://ww...
Twitter & Independence First <ul><li>LinkedIn connection-computer recycling </li></ul><ul><li>Conversation about us </li><...
Flickr & Independence First <ul><li>Photo hosting </li></ul><ul><li>Easy, free </li></ul><ul><li>May change, innovate or r...
New Website – IndependenceFirst.org <ul><li>Launching new website in 2010  </li></ul><ul><li>Interactive, video content </...
Case Study <ul><li>Center for Accessible Living </li></ul><ul><li>Under 30 employees total </li></ul><ul><li>Social Media ...
Facebook (biggest for us) <ul><li>Group v. Business/Fanpage (FB) </li></ul><ul><li>Goals: Occasional events, but mostly li...
Twitter <ul><li>It’s Just ME! (tweetdeck) </li></ul><ul><li>Learning the lingo & Etiquette </li></ul><ul><li>Goals: same/c...
Email Listserv & Blog <ul><li>Blog: evolved from a potpourri of advocacy, calls to action, events, etc. to a focus on IL p...
Ning Case Study – Failed! <ul><li>Is a community: chat, IM, blog, news </li></ul><ul><li>Not everything will work for you ...
Flickr & YouTube & More <ul><li>CAL uses Flickr & YouTube currently as an accessibility & convenience feature on our websi...
Social Media is a natural extension for Independent Living
Social  Media and IL  Discussion groups and social networks create peer connections, peer support and IL services.  Facebo...
Social  Media and IL  Blogs, podcasts, videos and photos tell the powerful stories of how our services have changed the li...
Social  Media and IL  These tools can energize groups around common goals and build support, and spread awareness with les...
Social Media, Website, Fundraising and Events <ul><li>Can be mutually beneficial </li></ul><ul><li>Can work together for m...
People are already talking about us online Shouldn’t we know what they’re saying?  Consumers in our community are online l...
What are people saying?  <ul><li>Are there negative issues/complaints? </li></ul><ul><li>Is there a need that we can help ...
Listening <ul><li>Google Alerts </li></ul><ul><li>Search Engines </li></ul><ul><li>RSS </li></ul><ul><li>Twitter Search </...
 
 
 
 
The power of storytelling  Blogs, podcasts, videos, photos --these are all ways for an organization to &quot;talk&quot; ab...
 
 
The power of storytelling  Stories are engaging, they encourage people to respond and to act. Stories connect people to th...
 
Create Awareness & Buzz “viral campaigns” The one basic tenet of social media is share with your network. When we share ou...
Create Awareness & Buzz Using social media to spread awareness is an excellent method for generating web traffic and visib...
 
 
Building Communities Social media can enhance off-line community activities like peer support and events; and build entire...
 
 
Building Communities Individuals with disabilities can particularly benefit from online community-building efforts as they...
 
By the Way, FUNDRAISING Social media can be a powerful tool for raising funds online. Nonprofits that are able to successf...
 
 
 
Make it Easy! Don’t make people have to search to find you!
 
YouTube
Facebook & Twitter Boxes
Resources <ul><li>Tons of Links: </li></ul><ul><li>http://delicious.com/Keithhosey/NCIL2010 </li></ul><ul><li>LinkedIn gro...
 
<ul><li>Q & A </li></ul>
Thank YOU!
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Ncil 2010 social media

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Co-presentation with Carol Voss of IndependenceFirst about the benefits of using social media in a Center for Independent Living / non-profit.

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Ncil 2010 social media

  1. 1. The Fight Goes Online - How Social Media Fuels the Disability Rights & IL Movement Presenters: Carol Voss, Independence First , Milwaukee WI Keith Hosey, Center for Accessible Living, Louisville, KY
  2. 2. Objectives <ul><ul><li>Learn basic social media how-to’s for your IL Center </li></ul></ul><ul><ul><li>Learn how social media involvement can assist IL Centers to advocate, create change </li></ul></ul><ul><ul><li>Learn how Social Media is working in 2 different ILCs (successes, failures, lessons learned) </li></ul></ul><ul><ul><ul><li>Case Study: Independence First </li></ul></ul></ul><ul><ul><ul><li>Case Study: Center for Accessible Living </li></ul></ul></ul><ul><ul><li>4. Discuss and get ideas for how social media can make your advocacy more effective and easier </li></ul></ul>
  3. 3. About Me (Carol) Voracious media and community news junkie, resource to staff and reporters, listener, persuasive talker, networker, connector, trainer, horn tooter [email_address] http://card.ly/CarolVoss
  4. 4. About Me (Keith) Social Media fanatic. Hands-on. Self-learner, self-starter, self-promoter. Mobile: likes the “always on” anywhere & anywhen world. A giver (9:1 rule). [email_address] http://card.ly/Keithhosey
  5. 5. What is Social Media & Why Bother With It? <ul><li>SlideShare excerpts from: </li></ul><ul><li>http://www.slideshare.net/michelemmartin/introduction-to-social-media-for-cils?type=powerpoint </li></ul><ul><li>Creative Commons License attributed to: http:// www.slideshare.net/michelemmartin </li></ul>
  6. 18. Why Bother with Social Media? <ul><li>The Barriers: </li></ul><ul><li>Attitudes: Not everyone will want to use it </li></ul><ul><li>Lack of computers/internet access </li></ul><ul><li>Lack of accessibility for some users </li></ul><ul><li>Exclusion of some </li></ul><ul><li>It’s just more to keep track of </li></ul>
  7. 19. Why Bother with Social Media? <ul><li>Advocacy in another form— Awareness --> Credibility + Customer Service + Social Change + Volunteers + Funds </li></ul><ul><li>Be part of the conversation – engage with consumers, donors, volunteers, community </li></ul><ul><li>Build network for change </li></ul><ul><li>No financial cost like advertising-cost is time </li></ul>
  8. 20. Social Media: Preparation <ul><li>Why do you want to participate? Realistic Inventory and Rationale List – Goal for Social Media involvement </li></ul><ul><li>Who will build content, respond promptly? </li></ul><ul><li>Consume social media – listen, learn etiquette, play with social media </li></ul><ul><li>ADVANCED: Create Social Media Policy </li></ul>
  9. 21. And Then What?… <ul><li>Ongoing process </li></ul><ul><li>Deadlines—you have to jump—expectation of immediate response. </li></ul><ul><li>If you talk to them, they will talk to you! </li></ul><ul><li>Set goals </li></ul><ul><li>Training for staff </li></ul><ul><li>Share </li></ul>
  10. 22. Case Study <ul><li>Independence First </li></ul><ul><li>It all started with LinkedIn…individual profiles e.g.: </li></ul><ul><li>http://www.LinkedIn.com/in/carolvoss </li></ul><ul><li>then… </li></ul><ul><li>http://www.linkedin.com/companies/independencefirst </li></ul><ul><li>then…groups on LinkedIn </li></ul>
  11. 23. Facebook & Independence First <ul><li>Girls First </li></ul><ul><li>Group vs. Business/Fanpage </li></ul><ul><li>http://www.facebook.com/IndependenceFirst 310 followers </li></ul><ul><li>Goal: Occasional posting events, links, info, video – respond to others’ posts within 24 hours </li></ul><ul><li>1x/day max </li></ul>
  12. 24. Twitter & Independence First <ul><li>LinkedIn connection-computer recycling </li></ul><ul><li>Conversation about us </li></ul><ul><li>Etiquette, mentors, media </li></ul><ul><li>@Independence1st nearly 1100 followers worldwide </li></ul><ul><li>#1 on Listorious for access and disabilities lists </li></ul>
  13. 25. Flickr & Independence First <ul><li>Photo hosting </li></ul><ul><li>Easy, free </li></ul><ul><li>May change, innovate or remain </li></ul>
  14. 26. New Website – IndependenceFirst.org <ul><li>Launching new website in 2010 </li></ul><ul><li>Interactive, video content </li></ul><ul><li>Links social media </li></ul>
  15. 27. Case Study <ul><li>Center for Accessible Living </li></ul><ul><li>Under 30 employees total </li></ul><ul><li>Social Media Team (& policy) </li></ul><ul><li>Rural & Metro service areas </li></ul><ul><li>Free is a must </li></ul><ul><li>Support from the top </li></ul><ul><li>I am the relentless driver </li></ul><ul><li>Clear Goals & Objectives </li></ul>
  16. 28. Facebook (biggest for us) <ul><li>Group v. Business/Fanpage (FB) </li></ul><ul><li>Goals: Occasional events, but mostly links & info, education (IL & Services) </li></ul><ul><li>Conversation with stakeholders </li></ul><ul><li>Respond to others within 24 hours </li></ul><ul><li>Advocacy – Calls to action </li></ul><ul><li>Posts: 2-5x/day max, 9:1 rule </li></ul>
  17. 29. Twitter <ul><li>It’s Just ME! (tweetdeck) </li></ul><ul><li>Learning the lingo & Etiquette </li></ul><ul><li>Goals: same/connected to Facebook </li></ul><ul><li>Conversation with disability community globally / national advocacy </li></ul><ul><li>Respond within 12-24 hours </li></ul><ul><li>Posts: 5+/day, 9:1 a MUST </li></ul>
  18. 30. Email Listserv & Blog <ul><li>Blog: evolved from a potpourri of advocacy, calls to action, events, etc. to a focus on IL philosophy only. </li></ul><ul><li>Email is events & news – Captures contact info best </li></ul>
  19. 31. Ning Case Study – Failed! <ul><li>Is a community: chat, IM, blog, news </li></ul><ul><li>Not everything will work for you – even though others have succeeded there </li></ul><ul><li>We didn’t go where the people already are, tried to bring them to us </li></ul><ul><li>Last straw: New plan for fees </li></ul>
  20. 32. Flickr & YouTube & More <ul><li>CAL uses Flickr & YouTube currently as an accessibility & convenience feature on our website. </li></ul><ul><li>The Future may hold other possibilities. </li></ul><ul><li>Iphone App </li></ul><ul><li>Virtual CIL services </li></ul>
  21. 33. Social Media is a natural extension for Independent Living
  22. 34. Social Media and IL Discussion groups and social networks create peer connections, peer support and IL services. Facebook and Twitter are powerful tools to expand the grass-roots network for advocacy, event planning, organizing, peer socialization and support, information & referral & information gathering.
  23. 35. Social Media and IL Blogs, podcasts, videos and photos tell the powerful stories of how our services have changed the lives of real people, they show the human side of disability to outsiders and potential supporters/fundraisers.
  24. 36. Social Media and IL These tools can energize groups around common goals and build support, and spread awareness with less effort. Participation can bring isolated consumers closer together and create cooperation.
  25. 37. Social Media, Website, Fundraising and Events <ul><li>Can be mutually beneficial </li></ul><ul><li>Can work together for maximum effectiveness </li></ul><ul><li>Can elevate social issues and advocacy initiatives within community-wide audiences-sharability factor, impressions theory </li></ul>
  26. 38. People are already talking about us online Shouldn’t we know what they’re saying? Consumers in our community are online looking for resources. Shouldn’t we know what their needs/wants are? Listening
  27. 39. What are people saying? <ul><li>Are there negative issues/complaints? </li></ul><ul><li>Is there a need that we can help fill? </li></ul><ul><li>What do they like or dislike about your program or service? </li></ul><ul><li>What ideas might they offer for new services or marketing/fundraising campaigns? </li></ul>
  28. 40. Listening <ul><li>Google Alerts </li></ul><ul><li>Search Engines </li></ul><ul><li>RSS </li></ul><ul><li>Twitter Search </li></ul>
  29. 45. The power of storytelling Blogs, podcasts, videos, photos --these are all ways for an organization to &quot;talk&quot; about who they are, what they believe in, how they operate and what they do in the world. These are also tools that organizations can use to facilitate others in being able to tell their own stories--giving consumers a voice where once they didn't have one
  30. 48. The power of storytelling Stories are engaging, they encourage people to respond and to act. Stories connect people to the meaning and purpose of our work. We know that people are more likely to engage with our organization's cause or contribute money if they hear the story about the impact of our organization's programs versus the dry statistics.
  31. 50. Create Awareness & Buzz “viral campaigns” The one basic tenet of social media is share with your network. When we share our messages with supporters, they in turn may choose to pass it to others with a similar interest in our organization or events. But first, we have to build trust, credibility and - most importantly - a relationship with those who might interact with our posted content (this is through listening, participating, storytelling).
  32. 51. Create Awareness & Buzz Using social media to spread awareness is an excellent method for generating web traffic and visible support for a cause in the form of comments, tweets, facebook feeds and other forms of engagement. Social media is also great for getting at certain audiences, particularly younger people Best of all, it is very low cost!
  33. 54. Building Communities Social media can enhance off-line community activities like peer support and events; and build entirely new communities in an online environment (virtual peer support, socialization, IL skills, advocacy, I&R too).
  34. 57. Building Communities Individuals with disabilities can particularly benefit from online community-building efforts as they eliminate many of the &quot;real-world&quot; barriers that can be so challenging to community participation. Online community-building also allows people to connect with others they'd never otherwise meet in real life.
  35. 59. By the Way, FUNDRAISING Social media can be a powerful tool for raising funds online. Nonprofits that are able to successfully leverage social media for fundraising are able to do so because they've first focused on using social media to develop credibility, relationships and good will among their stakeholders.
  36. 63. Make it Easy! Don’t make people have to search to find you!
  37. 65. YouTube
  38. 66. Facebook & Twitter Boxes
  39. 67. Resources <ul><li>Tons of Links: </li></ul><ul><li>http://delicious.com/Keithhosey/NCIL2010 </li></ul><ul><li>LinkedIn groups! </li></ul><ul><li>CILs - Centers for Independent Living </li></ul><ul><li>Social Media for Nonprofit Organizations </li></ul>
  40. 69. <ul><li>Q & A </li></ul>
  41. 70. Thank YOU!

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