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Emerging Leaders: Smarter Professional Networking


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Emerging Leaders: Smarter Professional Networking

  1. Networked Leadership Development and Practical Skills for Emerging Leaders Module 3: Smarter Professional Networking Skills Building Your Personal Brand and Professional Network Online August 11, 2015 Beth Kanter, Instructor
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  3. Flickr Photo by Malinki This call is being recorded * 2
  4. Networked Leadership Development and Practical Skills for Emerging Leaders Module 3: Smarter Professional Networking Skills Building Your Personal Brand and Professional Network Online August 11, 2015 Beth Kanter, Instructor
  5. The Team Beth Kanter The Playbook Stephanie Rudat Peer Learning Facilitators
  6. • Be ready to do the homework • Review with your mentor • Connect w/ accountability buddy Topics OUTCOMES • Ask questions in chat • More discussion during pods on 8/26! • Continued discussion Facebook Group FRAMING Agenda Welcome & Check-In (15 min) Your Personal Brand Online – Benefits, Strategy and Tips (15 min) Using Online Channels for Professional Learning and Thought Leadership (10 min) Professional Networking Online (15 min) Next Steps and Homework (5 min) #netlead Agenda: SMARTer Professional Networking
  7. Playbook
  8. Homework Share
  9. Sara Beesley, Center Director, Mitchell Lake Audubon Center, National Audubon Society • Checking email at set times of the day • Writing down three items on my to do list I want to accomplish at a time. • Time Management and Balance Homework Example: Self-Awareness, Management & Mindfulness Techniques
  10. Homework Example: Self-Awareness, Management & Mindfulness Techniques Rachael Hamby, Assistant to the President, Western Resource Advocates • A lot of overlap between these three concepts – where does one end and the next begin? • Something I’m working on: presence in meetings – at the intersection of self-awareness, self-management and mindfulness • Self-awareness – checking in on facial expressions, body language, noticing when I start to zone out, lose focus or start think about something else • Self-management – practicing active listening, managing facial expressions and body language, notice and then set aside any emotional reactions • Mindfulness – paying careful attention, staying focused on others throughout the meeting, using the meeting as an opportunity to observe others’ tone, facial expression and body language • It’s not about me – all you can do is put your best self out there, can’t control what space others are in – don’t take it personally, use it as a chance to practice self-management and social awareness
  11. Cendy Hernandez, Human Resources Manager, National Climate Initiative and Mississippi and Pacific Flyaways, National Audubon Society • 10 second rule • Breathing • Active Listening • Hard-typing (get it out, then let it go) • Learned: Patience Homework Example: Self-Awareness, Management & Mindfulness Techniques
  12. Mentor Check-In
  13. Mentor Check-In: Type into Chat 1. If you were not able to meet, what got in the way? 2. If you did meet, what useful feedback and support did your mentor provide?
  14. Module 3: Smarter Professional Networking • To introduce benefits, strategy, and tips for building your personal brand and professional network online • To introduce practices for using online channels for professional learning and thought leadership “You are not ever a genius all by yourself. Your ideas are a function of the people you are connected with…” – Carol Dweck, Author, Mindset
  15. The Benefits of Online Professional Networking
  16. Personal Professional Private Public Personal Professional Private Public Worlds Collide: Identity and Boundaries Online Yesterday Today
  17. Turtle • Profile locked down • Share content with family and personal friends • Little benefit to your career or professional development Jelly Fish • Profile open to all • Share content & engage frequently with little censoring • Potential decrease in respect Chameleon • Profile open, curated connections • Engagement Strategy: Purpose, Language, Persona, Tone • Increased thought leadership, reap benefits of professional networking online Based on “When World’s Collide” Nancy Rothbard, Justin Berg, Arianne Ollier-Malaterre (2013) What Kind of Social Animal Are You?
  18. An Unwise Jelly Fish
  19. Our Online Selves: Accountability Buddy Exercise • Pair up with your accountability buddy • Each of you should google the other person • Look at the search results on the first few pages • Based on that, share your impression of the other person • Does that impression match what you want your personal brand to convey?
  20. Purpose Persona Tone Language Strategy How To Be A Chameleon: Personal Brand Strategy
  21. Meredith Fennema, Grand Rapids Community Foundation Purpose: Media/Partner Engagement Professional Learning Persona: Professional Tone: Informative Language: Insider, Serious Audience: Media Professional Colleagues
  22. Meredith Fennema, Grand Rapids Community Foundation
  23. Audience: Org Donors and Visitors Professional Colleagues PURPOSE Donor Engagement Peer Discussions and Networking Thought Leadership Persona: Professional Tone: Visual, Funny, Informative Language: Insider,Savvy Thomas P. Campbell: Metropolitan Museum of Art
  24. Shares the World Through His iPhone in Service of the Art
  25. Connecting with Professional Colleagues at Industry Conference
  26. Talks About All Aspects of Leading Museum
  27. Uses Humor
  28. Is Human!
  29. Avoid the Uncanny Valley
  30. “Be yourself because everyone else is already taken.” - Oscar Wilde Your Personal Brand is Based On Authenticity
  31. Example
  32. Example
  33. Example
  34. Example
  35. • What’s your super power? • What do people frequently praise you for? • What makes the way you achieve results unique? • What energizes you? Personal Brand Strategy Questions: Type into Chat
  36. Your Social Profile Is An Elevator Pitch!
  37. Social Media Elevator Speech: Twitter • What is your expertise? • Why should someone follow you? • What hashtags or keywords do you want to be associated with? • Visual: What cover and profile image conveys your personal brand?
  38. Your Social Elevator Speech: LinkedIn
  39. Personal Brand for Thought Leadership Online “Thought leadership is when a leader's thoughts are being used by leaders to lead others.” - Onyi Anyado
  40. Content Curation for Thought Leadership: Example
  41. Content Curation for Thought Leadership SEEK SENSE SHARE Finds and vets key blogs and Twitter lists in each issue area Scans and reads every morning and picks out best, writes tweets, and schedules Taps into personally selected list of expert sources and seeks new sources Summarizes article in a tweet, adds hashtags, credits sources Writes blog posts using multiple links shared on Twitter Feeds his network with quality and personalized content Engages with aligned partners and target audience Leads conversations Recommends other experts, sources, and articles Credits sources
  42. Other Ways to Engage • Live tweet professional events and conferences • Participating in online chats • Be a guest on a podcast or online radio show • Use LinkedIn to share an article on your topic on a regular basis • Write guest posts on industry blogs • Use relevant industry hashtags to share content and engage • Follow journalists on your topic and share relevant content • Be consistent, make it part of your routine
  43. Smarter Professional Networking Online “It's not what you know but who you know.” - Proverb “Pulling a good network together takes effort, sincerity and time.” - Alan Collins, author of “Unwritten HR Rules"
  44. Create A Networking Action Plan Goals People Networking Strategy
  45. Source: Managing Yourself: A Smarter Way to Network by Rob Cross and Robert J. Thomas “Core connections and relationships must … • Bridge smaller, more-diverse groups and geography. • Result in more learning, less bias, and greater personal growth. • Model positive behaviors: generosity, authenticity, and enthusiasm. Professional Networking: Core Connections and Strong Ties
  46. • Age • Organization • Gender • Hierarchical Position • Area of Expertise • Geographic Location Based on the work of Harold Jarche and Robert Cross • Information and learning • Political support and influence • Personal development • Personal support and energy • A sense of purpose or worth • Work/Life balance DIVERSITY BENEFITS @kanter Start with Analysis
  47. Steps: Creating A Good Network Core 1 Analyze 2 De-Layer 3 Diversity 4 Capitalize
  48. Networking/Relationship Strategies: Be A Master Connector • Focus on adding value • Personalize your initial contact, do your homework • Be specific about what you need/want • Create an “aspirational contact list” • Touches without asks, pinging and shout outs - birthdays • Develop a rating system for connections to determine frequency • Help solve problems for people • Make introductions between people in your network • Take initiative to help • Be a conference commando (figure out who you want to connect in advance) • Meet people at conferences • Don’t forget to follow up after conferences • Share your passions
  49. Leveraging Your Professional Network: Weak Ties • Social media can speed your connections to the right people and help you maintain relationships over time consistently. • Strategic connections • Favor test and other ways to set limits on accessibility and who you respond to • Kondo your connections • Online Rolodex • Pre-Event Connection • Growing Your Network • Reconnecting
  50. Reflection: Type Into The Chat • What lingering questions do you have? • Creating your personal brand and strategy • Improving your social media profile • Professional networking strategy
  51. Homework • Deadline: August 26 • Google Your Accountability Buddy • Personal Brand Strategy: Worksheet • Social Media Profiles: Improve your Twitter or LinkedIn profile based on worksheet • Professional Networking Strategy: Worksheet
  52. Next Steps and Reminders Coaching Pods #1: August 26th at 1:00 pm PST #2: August 26th at 1:30 pm PST Check in with your mentor Connect with your accountability buddy Check the Facebook Group Reach out with any questions!