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Look	
  Out	
  Everyone,	
  Here	
  Comes	
  Gen	
  Z	
  Donors	
  
The	
  Power	
  of	
  Individuals	
  in	
  A	
  Connec...
Beth	
  Kanter:	
  	
  Master	
  Trainer,	
  Author,	
  	
  and	
  Blogger	
  
@kanter	
  
Beth	
  
356,371	
  
Conan	
  
236,251	
  
Broadband	
  
Mobile	
  
Social	
  Networks	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
3	
  Digital	
  RevoluNons	
 ...
InsNtuNons	
  Need	
  To	
  Change	
  From	
  the	
  Inside	
  Out	
  
Embrace	
  OrganizaNonal	
  and	
  Individual	
  Networks	
  
If	
  you	
  can’t	
  fly	
  then	
  run,	
  if	
  you	
  can’t	
  run	
  then	
  walk,	
  if	
  you	
  can’t	
  
walk	
  t...
CRAWL WALK RUN FLY
Where is your organization?
Linking Social with
Results and
Networks
Pilot: Focus one
program or channe...
Share	
  Pair:	
  	
  Where’s	
  Your	
  OrganizaNon	
  Now?	
  
•  Is	
  your	
  organizaKon	
  at	
  
crawl,	
  walk,	
 ...
Social	
  Media	
  and	
  Fundraising	
  
Flickr	
  Photo	
  by	
  tedski	
  
Charity	
  SlackNvists	
  
No!!	
  	
  
AcNve	
  Social	
  Media	
  Users	
  Are	
  Donors!	
  	
  
AcNve	
  Social	
  Media	
  Users	
  	
  
Are	
  Likely	
  To	
  Be	
  NEW	
  Donors	
  To	
  Charity	
  
AcNve	
  Social	
  Media	
  Users	
  Are	
  Likely	
  To	
  	
  
Post	
  on	
  Social	
  About	
  DonaNng	
  
Share	
  Pair	
  
	
  
	
  
•  Reflect	
  on	
  your	
  organizaKon’s	
  
experience	
  with	
  Millennial	
  
donors	
  
•...
MEET	
  
2012	
  
2007	
  
 
	
  
hXp://generaKonz.com.au/	
  
16%	
  of	
  
populaKon	
  in	
  
UK	
  
Gen	
  Z	
  has	
  
larger	
  
networks,	
  
...
“New	
  generaNons	
  grow	
  &	
  develop	
  &	
  
become	
  be]er	
  than	
  the	
  previous	
  ones.	
  It's	
  
the	
 ...
They	
  Are	
  Already	
  Blowing	
  Us	
  Away	
  at	
  Age	
  17!	
  	
  
Jack	
  Andraka:	
  	
  Finding	
  a	
  cure	
...
51%:	
  	
  	
  	
  World	
  peace	
  
41%:	
  	
  	
  	
  Clean	
  water	
  	
  
40%:	
  	
  	
  	
  Global	
  poverty	
 ...
(Social)	
  Entrepreneurial	
  Spirit	
  in	
  their	
  DNA!	
  
61%	
  of	
  high	
  school	
  students	
  want	
  to	
  ...
Not	
  Afraid	
  To	
  Stand	
  Up	
  for	
  What’s	
  Right	
  
GeneraNon	
  Z:	
  Have	
  Generosity	
  in	
  their	
  Genes	
  
•  20%	
  want	
  to	
  start	
  a	
  charity	
  in	
  t...
Charlie	
  Simpson:	
  Disaster	
  Philanthropy	
  
Economic	
  Concerns	
  Weigh	
  Heavily	
  
Create	
  Social	
  Change	
  Orgs	
  with	
  Their	
  Allowance!	
  
$16.90	
  per	
  week	
  in	
  allowance	
  which	
 ...
What	
  can	
  we	
  learn	
  from	
  early	
  adopter	
  nonprofits	
  
who	
  are	
  engaging	
  Gen	
  Z	
  Donors?	
  
UNICEF:	
  	
  Let	
  Gen	
  Z	
  Loose	
  
GivingTuesday:	
  	
  	
  Engage	
  During	
  School	
  Time	
  
Become Data Informed!
Video	
  
Creators	
  
CriNcs	
  
Collectors	
  
Joiners	
  
Spectators	
  
Adopt	
  
Pet	
  
Donate	
  
to	
  
Shelter	
  
Voluntee...
Share	
  Pair	
  
	
  
	
  
•  How	
  can	
  your	
  
organizaKon’s	
  programs	
  
or	
  campaigns	
  adapt	
  to	
  
Gen...
GeneraNon	
  Z:	
  Online	
  Habits	
  and	
  Pa]erns	
  
• Seek	
  informaNon	
  online,	
  use	
  social	
  
media	
  as...
GeneraNon	
  Z:	
  Plajorms	
  
Qwerty	
  Monsters	
  
GeneraNon	
  Z:	
  Tips	
  for	
  Engaging	
  
•  Tap	
  into	
  their	
  entrepreneurial	
  spirit	
  
•  Collaborate	
  ...
Share	
  Pair	
  
•  How	
  can	
  your	
  nonprofit	
  
reach	
  and	
  connect	
  with	
  
GeneraKon	
  Z	
  donors?	
  
...
Thank	
  you!	
  
www.bethkanter.org	
  
www.facebook.com/beth.kanter.blog	
  
@kanter	
  on	
  TwiXer	
  
	
  
Future of Social:  Generation Z
Future of Social:  Generation Z
Future of Social:  Generation Z
Future of Social:  Generation Z
Future of Social:  Generation Z
Future of Social:  Generation Z
Future of Social:  Generation Z
Future of Social:  Generation Z
Future of Social:  Generation Z
Future of Social:  Generation Z
Future of Social:  Generation Z
Future of Social:  Generation Z
Future of Social:  Generation Z
Future of Social:  Generation Z
Future of Social:  Generation Z
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Future of Social: Generation Z

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Future of Social: Generation Z

  1. Look  Out  Everyone,  Here  Comes  Gen  Z  Donors   The  Power  of  Individuals  in  A  Connected  World!     Beth  Kanter,    Master  Trainer,  Author,  Speaker,  and  Blogger     Future  of  Social  Conference  –  London,  June  2015  
  2. Beth  Kanter:    Master  Trainer,  Author,    and  Blogger   @kanter  
  3. Beth   356,371   Conan   236,251  
  4. Broadband   Mobile   Social  Networks                     3  Digital  RevoluNons   NGO  Photography  
  5. InsNtuNons  Need  To  Change  From  the  Inside  Out  
  6. Embrace  OrganizaNonal  and  Individual  Networks  
  7. If  you  can’t  fly  then  run,  if  you  can’t  run  then  walk,  if  you  can’t   walk  then  crawl,  but  whatever  you  do  you  have  to  keep   moving  forward.”  
  8. CRAWL WALK RUN FLY Where is your organization? Linking Social with Results and Networks Pilot: Focus one program or channel with measurement Incremental Capacity Leader and employees use social but no strategy Ladder of Engagement Content Strategy Informal Champions Strategy, Socially Engaged Leaders Best Practices Measurement and learning in all above Communications Strategy Development Networked Mindset and Map Culture Change Brand on Social, Not Leader or Employees, no champions online Network Building – both organization and professional Formal Champions – internal/external Strategy Multi-Channel Engagement, Content, and Measurement Reflection and Continuous Improvement
  9. Share  Pair:    Where’s  Your  OrganizaNon  Now?   •  Is  your  organizaKon  at   crawl,  walk,  run,  or  fly?     •  What  do  you  need  to  do   to  improve  so  you  can   embrace  the  future  of   social?    
  10. Social  Media  and  Fundraising  
  11. Flickr  Photo  by  tedski   Charity  SlackNvists  
  12. No!!    
  13. AcNve  Social  Media  Users  Are  Donors!    
  14. AcNve  Social  Media  Users     Are  Likely  To  Be  NEW  Donors  To  Charity  
  15. AcNve  Social  Media  Users  Are  Likely  To     Post  on  Social  About  DonaNng  
  16. Share  Pair       •  Reflect  on  your  organizaKon’s   experience  with  Millennial   donors   •  Imagine  GeneraKon  Z  donros   as  extreme  versions  of   Millennial  donors.      What  do   you  think  they’ll  be  like?    
  17. MEET  
  18. 2012   2007  
  19.     hXp://generaKonz.com.au/   16%  of   populaKon  in   UK   Gen  Z  has   larger   networks,   more  global  
  20. “New  generaNons  grow  &  develop  &   become  be]er  than  the  previous  ones.  It's   the  reason  we're  not  in  the  Dark  Ages   anymore.  No  ma]er  your  posiNon  or  place   in  life,  it  is  imperaNve  to  create   opportuniNes  for  children,  so  that  we  can   grow  up  to  blow  you  away.”    Adora  Svitak  
  21. They  Are  Already  Blowing  Us  Away  at  Age  17!     Jack  Andraka:    Finding  a  cure  for  cancer     Malalla  Yousafzai,  world’s  youngest   Nobel  Prize  recipient  
  22. 51%:        World  peace   41%:        Clean  water     40%:        Global  poverty   16%:        Gender  equality   12%:        Climate  change   “We  can  no  longer  be  in  denial  about  social  inequality  or  poliKcal  unrest   because  in  an  informaKon  age  it’s  thrust  in  front  of  our  faces.”     Social  Media  for  Social  Change,  Not  Social  Currency   JWT  Intelligence  
  23. (Social)  Entrepreneurial  Spirit  in  their  DNA!   61%  of  high  school  students  want  to  be  an  entrepreneur  rather  than  an  employee     Source:    Millennial  Branding  Study  
  24. Not  Afraid  To  Stand  Up  for  What’s  Right  
  25. GeneraNon  Z:  Have  Generosity  in  their  Genes   •  20%  want  to  start  a  charity  in  their   lifeKme   •  49%  volunteer  at  least  once  a  month   •  32%  have  donated  their  own  money  (or   their  allowances)   •  26%  have  raised  money  for  a  charity   •  39%  consider  giving  Kme  and  money  to   charity  a  “measure  of  success”     Stats  from  Cassandra  Report  –  research  on  US/UK  teens    
  26. Charlie  Simpson:  Disaster  Philanthropy  
  27. Economic  Concerns  Weigh  Heavily  
  28. Create  Social  Change  Orgs  with  Their  Allowance!   $16.90  per  week  in  allowance  which  translates  to  $44   billion  a  year  
  29. What  can  we  learn  from  early  adopter  nonprofits   who  are  engaging  Gen  Z  Donors?  
  30. UNICEF:    Let  Gen  Z  Loose  
  31. GivingTuesday:      Engage  During  School  Time  
  32. Become Data Informed!
  33. Video  
  34. Creators   CriNcs   Collectors   Joiners   Spectators   Adopt   Pet   Donate   to   Shelter   Volunteer  at   Shelter   Take  photos  at   Shelter  and  share   online   Download  App   Promote  Campaign   Engagement  with  a  Purpose!    
  35. Share  Pair       •  How  can  your   organizaKon’s  programs   or  campaigns  adapt  to   Gen  Z  versus  making   them  adapt  to  you?  
  36. GeneraNon  Z:  Online  Habits  and  Pa]erns   • Seek  informaNon  online,  use  social   media  as  a  research  tool   • Use  for  school  assignments   • Spend  a  lot  of  Nme  online   • MulNple  screens   • A]enNon  spans  are  shorter   • Communicate  in  symbols   • Communicate  fast   • Love  ephemeral  media   • Social  circles  are  global  
  37. GeneraNon  Z:  Plajorms   Qwerty  Monsters  
  38. GeneraNon  Z:  Tips  for  Engaging   •  Tap  into  their  entrepreneurial  spirit   •  Collaborate  with  them  and  help  them  collaborate   with  others   •  Don’t  talk  down,  treat  them  as  adults   •  Help  Gen  Z  make  or  collect  stuff   •  Talk  in  images:  emojis,  symbols,  pictures,  videos   •  Communicate  more  frequently  in  shorter  bursts  of   “snackable  content”   •  Tell  your  story  across  mulKple  screens   •  OpKmize  your  search  results  (they  do  their  Internet   research)    
  39. Share  Pair   •  How  can  your  nonprofit   reach  and  connect  with   GeneraKon  Z  donors?   •  How  will  you  get  their  input,   listen  to  them?   •  What  does  your  organizaKon   need  to  do  differently  with   your  social/mobile/   channels?   •  What  is  a  small  pilot  that   you  can  test?    
  40. Thank  you!   www.bethkanter.org   www.facebook.com/beth.kanter.blog   @kanter  on  TwiXer    

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