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Day 1 What and Why


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Day 1 What and Why

  1. 1. What, Why, Wow and So What Social Media and Nonprofits: Two-Day Intensive Workshop
  2. 2. We Are Media Project: The Social Media Starter Kit for Nonprofits Visit the WeAreMedia wiki for additional resources and to connect with other nonprofit social media practitioners via Funded by the Surdna Foundation
  3. 4. Objectives <ul><li>What </li></ul><ul><li>Why </li></ul><ul><li>Benefits </li></ul><ul><li>Limitations </li></ul>
  4. 6. What is Social Media? Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.
  5. 7. Powered by ..
  6. 8. It is a conversation between people
  7. 9. Supporters
  8. 10. Clients
  9. 11. Audiences
  10. 12. Donors
  11. 13. And those donors too!
  12. 14. And guess what? That conversation is …
  13. 15. Not Controlled
  14. 16. Not Organized
  15. 17. Not On Message
  17. 19. 184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source : Universal McCann Comparative Study on Social Media Trends April 2008
  18. 20. Not everyone is a social media user
  19. 21. Social is not slowing down ….
  20. 22. Online Media Broadly speaking, the top 1,000 media sites fall into two categories Publisher Media Social Media
  21. 23. <ul><li>Social Media took the lion’s share of the 2.1 trillion page views made at the top 1k media sites last year, nearly doubling 2007 PV volume </li></ul>Page View Share Share of all page views at the Top 1,000 Media sites, December 2007 – 2008 Publisher Media Social Media 2008
  22. 24. Welcome to the Social World
  23. 26. In the 70’s, it was mainframe computers
  24. 27. In the 80’s, it was the PC
  25. 28. In the 90’s, it was the Internet
  26. 29. Today, it’s the “online social graph” Source: Beth Kanter
  27. 30. The online social graph is the map being constructed by social networking sites of every person on the Internet and how they are connected.
  28. 31. Nonprofit Sector Fundraising Program Delivery Taking Action Marketing Source: Beth Kanter
  29. 33. “ Online Markets... Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.” The Cluetrain Manifesto: The End of Business as Usual : Rick Levine, Christopher Locke, Doc Searls, David Weinberger; Perseus Books ©2000
  30. 34. Amy Sample Ward Ruby Sinreich And the conversation Is taking place without your org!
  31. 35. “ The desire to be part of a group that shares, cooperates, or acts in concert is a basic human instinct.” Clay Shirky
  32. 37. What if What happens?
  33. 41. Trust Factor
  34. 43. Net Gen Dominates 2.0 Online Behavior, but Other Groups are Large and Growing
  35. 44. Why It’s Important <ul><li>Social Media is growing in adoption </li></ul><ul><li>The Trust factor </li></ul><ul><li>Socializing online to get information to make decisions </li></ul><ul><li>Rapid word of mouth </li></ul><ul><li>Digital natives </li></ul><ul><li>The social networks are making it easy for people to connect and take action outside of organizations </li></ul>
  36. 45. What’s the benefit?
  37. 46. Improve Customer Service
  38. 47. Solicit Program Ideas/Traffic
  39. 48. Recruit Volunteers
  40. 49. Turn Angry Customers Into Fans
  41. 50. Increase Traffic
  42. 51. Market Research Concept Testing Issues Awareness Improve Reputation Improve Customer Improve Client Service Content Generation Program Ideas Increased Relevant Visitor Traffic Increased Page Rankings Viral spreading of petitions or actions Fundraising – reach new donors Recruit volunteers Benefits
  43. 52. What are the limitations?
  44. 53.
  45. 54. <ul><li>Are there more important organizational issues to address? </li></ul><ul><li>Are there more efficient ways to reach same outcomes? </li></ul><ul><li>Are you getting seduced by Shiny Object Syndrome? </li></ul>
  46. 55. Share Pair
  47. 56. Share Pair: Tweet on Paper <ul><li>How can social media benefit your organization? </li></ul><ul><li>Write it down as “Tweet” – 1 brief sentence </li></ul><ul><li>Laser out share and retweet </li></ul>
  48. 57. All sources and additional material can be found on the WeAreMedia Wiki
  49. 59. If you remix this presentation, please add your remixed version to the wiki. Thank you