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NTC 2012: Data Visualizaiton Panel

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NTC 2012: Data Visualizaiton Panel

  1. Beth KanterJohanna MorariuBrian Kennedy
  2. AgendaOpeningData/Infoviz for: • Measuriung the Networked Nonprofit: Creating a Data-Informed Culture Beth Kanter • Data, Assessment, Learning, and Management Johanna Morariu • Communications and Advocacy Brian KennedyClosing Picturing Your Data is Better Than Slide 2 1,000 Numbers
  3. My story about measurement and data ….
  4. Social Media Nonprofit ROI Poetry Slam2009
  5. Measurementis powerful if you use the data!
  6. The Five Stages of MeasurementAcceptance
  7. Denial Social media [my program] is an art form, not a science. It can’t be measured!
  8. Fear What if my strategy or program doesn’t show success?
  9. Confusion I know I should measuring our social media [program], but not sure what or how?
  10. Delight Hey check out these cool metrics!
  11. Data Informed Successful social media or program decisions start with measurement What does the data say?
  12. Where is your organization?2-3 volunteers for each stage to come to the front ofthe room and hold a sign!
  13. Creating a Data-Informed Culture—How Your Organization canEmbrace the Data and Use What itCan Teach You.
  14. Data-Informed Not Data-Driven
  15. Data-InformedData Is Used For Continuous Improvement th Based on our interviews wi three program leaders, we have gy to get ways to improve our strate better results next quarter According to the data, we have reached our KPIs for t awareness raising in all bu one program ..
  16. What does a datainformed culture look likein a nonprofit?
  17. It starts from the top!
  18. Don’t Just Count Your Data, Understand Why
  19. Don’t be chained by your data …
  20. Why did it fail?What did we learn?What insights can usenext time around?DoSomething.Org’s Fail Fest
  21. More time think about that the data, then collect it
  22. Tear down those silos
  23. Meetings are just about sharing numbers
  24. Even the smallest wins are a victory!
  25. Stages of a Data Informed CultureCRAWL WALK RUN FLY Data collection, but Data from multiple Has org wide KPIs orNo formal not consistent or results sourcesreporting shared between Organization wide System and structureLacks consistent departments dashboard with for collectiondata collection customized views Discussed at staffLacks systems Data not linked to Data is shared across meetingsDecisions are results, could be departments Uses data forpassion-driven wrong data Formal process for planning and decisions analyzing, discussing, and Rarely makes applying results decisions to improve Data visualization for reports and reflection
  26. Becoming Data-Informed: Change Is EasyWith Baby Steps• Begin at the end – discuss and identify results• Curator of metrics• Use experiments to help you evolve• Get started with a small data collection project that is high priority in your organization• Learn from your results
  27. Picturing Your Data is Better Than Slide 29 1,000 Numbers
  28. Understanding the written word is not anatural human ability; but human brains doinnately process shapes. For a great discussion of these—and related—topics, I recommend Designing with the Mind in Mind (2010) by Jeff Johnson—especially chapter four, Reading is Unnatural. Picturing Your Data is Better Than Slide 30 1,000 Numbers
  29. Picturing Your Data is Better Than Slide 31 1,000 Numbers
  30. Design Principles1) Maximize data:ink Example taken from Data-Ink Ratio, Infovis Wiki, http://www.infovis-wiki.net/index.php/Data-Ink_Ratio Picturing Your Data is Better Than Slide 32 1,000 Numbers
  31. Design Principles1) Make color and contrast work for you: Emphasis Clarity Unity Flow Picturing Your Data is Better Than Slide 33 1,000 Numbers
  32. client colorscolor schemewww.design-seeds.com Figure 9: Awareness and Knowledge Changes Seen by Participants (n = 42)translation intodesign element Slide 34
  33. Design Principles1) Allow the purpose to select the medium Picturing Your Data is Better Than Slide 35 1,000 Numbers
  34. Design Principles1) Classic graphic design principles Balance Rhythm Proportion Dominance Unity For a great discussion of these principles I recommend The Principles of Design by Joshua David McClurg-Genevese, available at http://www.digital-web.com/articles/principles_of_design/ Picturing Your Data is Better Than Slide 36 1,000 Numbers
  35. Picturing Your Data is Better Than Slide 37 1,000 Numbers
  36. Data/infoviz strategic learning examples 1) Maps—relationships, networks, systems Picturing Your Data is Better Than Slide 38 1,000 Numbers
  37. Data/infoviz strategic learning examples 1) Maps—relationships, networks, systems For more information about Eva’s work and Net-Map visit http://netmap.wordpress.com/ Picturing Your Data is Better Than Slide 39 1,000 Numbers
  38. Data/infoviz strategic learning examples 1) Placemats 11 x 17 (!) Picturing Your Data is Better Than Slide 40 1,000 Numbers
  39. Data/infoviz strategic learning examples 1) Dashboards Picturing Your Data is Better Than Slide 41 1,000 Numbers
  40. Data/infoviz strategic learning examples 1) Research and evaluation findings Picturing Your Data is Better Than Slide 42 1,000 Numbers
  41. Data/infoviz strategic learning examples 1) Research and evaluation findings Picturing Your Data is Better Than Slide 43 1,000 Numbers
  42. Picturing Your Data is Better Than Slide 44 1,000 Numbers
  43. Lousy data infects good datahttp://www.flickr.com/photos/28misguidedsouls/4894961932/
  44. http://www.flickr.com/photos/wilhei/109403331Fit to audience and purpose
  45. Visualizations ≠ truthhttp://www.flickr.com/photos/ngmmemuda/4482259587/
  46. Embrace and use workaday vizeshttp://www.flickr.com/photos/attawayjl/5520057227/
  47. Toward more effective communication:One organization’s evolution• In the beginning, we were all about words…lots and lots of them• Academic-style communication that challenged accomplished academics A 63-word sentence? Picturing Your Data is Better Than Slide 50 1,000 Numbers
  48. We learn more deeply from words &pictures than from words alone• This is known as the “multimedia principle”• It is applied by the masters of communication…the advertising industry• In TV ads, the magic moment is called “audio-visual lock” Picturing Your Data is Better Than Slide 51 1,000 Numbers
  49. EX AM PL E#Communicating why we need 1The Children’s Movement of California• Children clearly are not a priority in public policymaking today• Lobbying dollars, campaign contributions and large organized groups of voters are the sources of power in politics today• Kids need a source of power Picturing Your Data is Better Than Slide 52 1,000 Numbers
  50. EX AM PL E#Communicating why we need 1The Children’s Movement of California• Children clearly are not a priority in public policymaking today• Lobbying dollars, campaign contributions and large organized groups of voters are the sources of power in politics today• Kids need a source of power Picturing Your Data is Better Than Slide 53 1,000 Numbers
  51. EX AM PL E#Communicating why we need 1The Children’s Movement of California• The broad support for children in our society has been too diffuse to have the impact it should on California’s priorities• Connecting the many, many organizations and people that are pro-kid can change the game Picturing Your Data is Better Than Slide 54 1,000 Numbers
  52. EX AM PL E#Adding dimension, meaning & 2usefulness through data designThe 2010 California County Scorecard of Children’s Well-Being challenge: • Track 26 data indicators, for each of the state’s 58 counties, over time and by race/ethnicity • Aim to surface bright spots • The raw data: I’m actually only 1/13 of the raw data Picturing Your Data is Better Than Slide 55 1,000 Numbers
  53. EX AM PL E#Adding dimension, meaning & 2usefulness through data design• Calculated “Bottom, Middle, Top” terciles• Added Rural/Urban and Income Level designations• Unique county “fingerprints” of child well-being emerged Picturing Your Data is Better Than Slide 56 1,000 Numbers
  54. EX AM PL E#Adding dimension, meaning & 2usefulness through data design• Where are other counties like mine doing better? Picturing Your Data is Better Than Slide 57 1,000 Numbers
  55. Beth KanterJohanna MorariuBrian Kennedy

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