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1. Research
Kallum sykes

2. Existing Product
https://www.youtube.com/watch?v=EnX1wLPjxVw
The existing product that I am reviewing is a promotional video for a travel agency. In this video that have many aspects of
video. They have filmed many good shots in this video. It is important to make sure you get nice shots when you are
recording something about a place that people are looking to visit because if they aren't appealed to the place then the
travel agency wont sell as many holidays etc. The colours that they have used show that the places are very beautiful
because when we see the sea as light blue as the video we know that the place is nice. I imagine the person that shot the
video already planned what he wanted to add into the video before making it. As the camera man went a long he probably
found other shots that looked good. Before he created the video he would of made all of the other graphic that he put on
top of the video. I really like the designs that he added because they fit well into the video to give people information
about traveling and booking holidays. I also really like the fonts that they have used over the video because they give us a
summery vibe from the way they look. The video makes people want to watch this video because it gives a wide range of
video footage from around the world that people can look to travel to. From this video I have found a few techniques that I
like and will implement them into my project. This includes things such as the text over the video footage and also the
Animated video.

3. Existing Product
The existing product that I am reviewing is an animated travel
promotional video. This whole thing is animated and doesn’t have any
footage in that is filmed by a camera or something like that. I am
planning on including a little section in my video that is animated so
that’s the reason I am looking an an existing product that is animated.
This video has the same theme the whole way through, they have kept
it very simple and clean. They have kept the images in the center of
the screen and kept the writing on the outside of theat. I think this is
really clean because they have used simple and short words that
makes it easy for the audience to understand. I like that coice of
colours that they have used and also the way they they have used
them too. Every time a new frame comes up the background colour
changes too. Also something else that I really like is how they have
implemented the name of the brand into the middle of the video so
the audience can get a good understanding on who they are. I like the
fonts that they have used because they have kept them simple so
people can easily read them and don’t have to try figure out what it
says. I like that they have used all different kinds of fonts in the video
because I think this makes it more interesting to watch. This product
make the audience keep watching the video because it stays
interesting throughout the whole video. This is important because you
don’t want to make a vieo that people arent going to enjoy. Another
way I think that this product get people to keep watching is because of
the music as I think it fits the theme perfectly. From this product I have
learned that it is important to keep the designs simple and not too
over the top because people wont have the time to read everything
and will end up getting bored.

4. Existing Product
This website that I have chose for my existing product has kept to three simple colours to make it appealing for
the audience to look at. Red is the brightest colour so it will catch peoples eye. This helps the website because
it has the most information on and they will want more people to look at the banner. The Trustpilot part of the
website is a different colour to everything else because that’s the colour of their brand. Trustpilot and the
website will most likely have some sort of deal to be featured on their website. This will help Trustpilot because
it is a totally different colour to any thing else on the page. The website also uses a range of power words to
make it that little bit more interesting to read and that will also give more information about different parts of
the website. I think this website makes people want to book flights through this page because it gives out a lot
of information on the website and also includes some of their benefits that they give out. I have chose to look
at this product because I think it can really help me out with my product in the long run because of some of the
aspects that it has used. From this existing product I have learned that it is important to show the best parts of
your website on the from page to make sure you keep the audience interested.

5. Existing Product
This promotional poster is promoting a special offer for a limited time only.
My poster will be different to this because I will be creating a poster that
will promote people to travel and try to get them intrigued. This poster has
created a lot of images out of existing products/places. They have recreated
them in a software, possibly photoshop and they have made them into a
cartoon sort of form. I am thinking about doing something similar with my
images. A lot of planning must have gone into this poster because of the
way everything is set out. I like how everything on the poster is coming out
of the iPhone as this really shows that some thought has gone into the
poster and not just some images on a page that has something to do with a
certain topic. The colours that they have used really go well together and
they stand out and catch the eye of the target audience. In my poster I think
I will use the same sort of colours because this is one of my favourite colour
schemes. They have used the colour blue to represent the sky because the
poster is about traveling so you will more than likely be in the sky. I like the
fonts that they have used because they are very simple and it makes it
easier for everyone to read. Also I like the fact that they have used a variety
of fonts and not just the same one throughout the whole poster. The poster
makes you want to interact with this because I think it is very interesting to
look at if you are interested in this subject. If I am honest the poster doesn’t
have that much information on so I do not think it promotes the topic very
well. From the poster I cant tell what is on offer so this is definitely
something I will improve on my poster. I have chosen to look at this poster
because I love the way that everything is set out and I think this poster will
definitely inspire me to make something like it.

6. Research Analysis
• What common features do the researched products have?
– The products that I have researched have a lot of things in common because
they are all on the same topic. They all have something to do with traveling
and this is because my product that I am going to create will be on this too.
Most of the products also use the same type of font styles and they make sure
they are al easy to read.
• What aspects of the research will you include within your own production
work?
– Some aspects that I will include in my own production work will be an
animated video. I think this will work well in my product if I create it well. Also
another aspect that I will include in my product will be the type of style that
the last existing product uses. I will use a range of fonts like most of the
products that I researched because I think it is much better than using the
same font the whole way through.

7. Audience Research

8. Secondary Audience research
• Observation: This shows the statistics for travel and tourism by age range on why
they travel.
• What this says about my audience: This says that 48% of people from 15 to 64
years old travel because of holidays, leisure and recreation. 53% are 65 years or
older.
• How will your product appeal to this audience: My product will appeal to this
audience because of the age range that I have chosen. It will also include a lot of
information of different holiday locations to visit.

9. Secondary Audience research
• Observation: This is a graph to show how many international tourist arrivals there were in millions
each year.
• What this says about my audience: This says that my product can be open to millions of people
around the world because most people are interested in traveling.
• How will your product appeal to this audience: My product will appeal to this audience because it
has something to do with traveling. My product will appeal to anyone that has an interest in
travelling.

10. Secondary Audience research
• Observation: This shows how much money is spent on travelling each year by UK tourists.
• What this says about my audience: This says that either more people are getting into travelling each
year because more money is spent or that the price is increasing for holidays.
• How will your product appeal to this audience: My product will appeal to this audience because I
will recommend them the best holidays possible and make sure they are getting their moneys
worth.

11. Primary Audience research
• Observation: Most of my audience have been on a flight within the past 2 years.
• What this says about my audience: This says that 80% of my audience have been
on a plane recently and 20% haven't.
• How will your product appeal to this audience: My product will appeal to this
audience very well because most of my audience have travelled within the last 2
years so hopefully they will be interested. To do this I will make something in my
product that will be relatable for the people that have been on a flight before.

12. Primary Audience research
• Observation: This shows where people have travelled recently.
• What this says about my audience: My audience are mixed on where they last
visited. Some of them have been abroad for the last place they visited and others
have stayed in the uk.
• How will your product appeal to this audience: I think my product will appeal to
my audience very well because most them have an interest in travelling.

13. Primary Audience research
• Observation: This shows that the audience are interested in traveling to a different
country in a long period of time.
• What this says about my audience: This says that all of my audience want to go to
a different country for a long time.
• How will your product appeal to this audience: My product will appeal to this
audience because it seems like everyone that i asked is interested in this topic.

14. Primary Audience research
• Observation: from this I can see that my target audience wanting to travel to all
sorts of different countries.
• What this says about my audience: This says that my target audience are all
interested in travelling at a certain point in their life.
• How will your product appeal to this audience: My product will appeal to my
target audience because I will give them a few ideas of where else they can travel
in the video that I will create.

15. Primary Audience research
• Observation: From this I can see that 80% of my target audience are interested in
going on a working holiday visa to other countries.
• What this says about my audience: This says that my audience all have the same
interests and looking to move to a country and work along side of it.
• How will your product appeal to this audience: I will make my product appeal to
this audience because I will try to include as much information about the working
holiday visa as I can.

16. Primary Audience research
• Observation: This shows what my target audience think the most important part of
a logo is.
• What this says about my audience: This says that my audience prefer the way the
logo looks and what colours are important to the logo.
• How will your product appeal to this audience: My product will appeal well to my
audience because I will be making a very simple logo but I will also be making it
look effective to the audience.

17. Primary Audience research
• Observation: This shows that more people like the shots the most in a video
compared to the edits and the music.
• What this says about my audience: This shows that My target audience prefer the
visual shots rather then the sounds that are in the video.
• How will your product appeal to this audience: My product will appeal to my
audience as I will have plenty of nice looking shots of the sunset that the audience
can hopefully enjoy.

18. Primary Audience research
• Observation: This shows peoples personal preferences on a logo design.
• What this says about my audience: This shows that my sudience would rather have
the logo that has something to do with traveling but also 40% think that it should
also look clean.
• How will your product appeal to this audience: My product will appeal to my
audience because I will be making a clean logo and also trying to make it have
something to do with travelling.

19. Subject Research
• https://www.youtube.com/watch?v=94r4T_q0N6o
This is the type of video that I will be looking to make. This is something I aspire to make
as they have used many different tools and they have the best of the best equipment.
Most of their clips are filmed using a drone and I think this really seperates the good from
the best. My project will be a cinematic video with the clips already recorded that I have
from a recent holiday. My project will be all about me editing the video to a standard
hopefully as good as this video. I chose this video becasuse it catches my eye and keeps
me intreagued the whole way through the video. People upload these types of videos to
youtube to make people interested in travelling. When people see how beautiful the
shots are it tends to make them want to visit the places themselves.

20. Subject Research
• https://global-goose.com/working-holiday-visas-for-british/
• This website is all about the working holiday visa. It tells you what countries are
available for this and also tells you exactly what it is. Some people may not have a
clue that the working holiday visa is available for everyone so once they find out
about it then they might be interested. I asked my target audience if they would be
interested in this and the majority of people said that they would be. To get into
australia the working holiday visa will cost $450 AUD and you must prove that you
have enouogh money to live out in australia by yourself. (This is usually $5,000
AUD) The working holiday visa is also available in so many different countries and
its all sorts of different prices and entry requirements. From this website you can
also grab different links that will help you along the way and also find the next step
on the journey. I want to create my product similar to this. My goal is to give as
much information about the working holiday visa or at least try to interst them
into thinking about it because I really do think it is a once in a lifetime opportunity.

21. Subject Research
• https://www.pack-your-passport.com/2017/05/job-in-australia-working-holiday-visa.html
• This website gives you the best tips on how to find a job when you go to the
country with the working holiday visa. It may be hard to find a job once you get to
australia but this website can give you the best advice when it comes to finding a
job and will highly increase your chances. This website also tells you everything
you need to know about jobs in australia too. If you complete 3 months of farm
work then you are elegable for an extra year on top of your first year. This website
is wrote by someone who has already completed the working holiday visa nad is
now trying to help other people out too. This is exactly what I want to do with my
project ex to austalia yet. To do this is will do the most research I can and then put
that into my work. The good thing about this website is that it also leaves a space
for people to have a community discussion at the bottom of the page so people
can ask questions and then get them answered to make it much easier for the
traveller.

22. Practical Research

23. Practical Research
I didn’t do that much in this process as I only added the road in. To do
this I used the rectangle tool and set the colour to #000000. To create
the road markings i used the brush tool and set the brush size to 66
pixels and colour to #ffffff. To get the lines straight I held the shift key
and drew a line so the line wasn’t free hand.
This is the start to my practical research where I have a little
experiment in photoshop with different types of tools that I have
not used before or a tool that I want to get better at using. In this
image I made a new canvas size and set the size to 3508 x 4961
pixels as this is the regular size for a poster. I then set the blue
background colour to #00c0ff using the rectangle tool. I then used
the brush tool to draw out the shape of the clouds then then filled
them in using the paint bucket tool. Then i duplicated the layer to
create more than one cloud in the sky.

24. Practical Research
In This process I created a path and also some building to give the
experiments some more scenery. I create the path I used the rectangle tool
and set the colour to #505050 because this represents the colour of a
walkway. I then added a curb and i did the exactsame thing by using the
rectangle tool but made the shape much smaller. Then i went on to create
the buildings, to do this i used the rectangle tool again and used the colours
#781e1e, #781e1e and #781e1e. I wanted make the buildings all different
shapes and sizes so it doesnt look too simple but still looks nice for the
viewer. Then i added the windows onto the buildings by using the
rectangular marquee tool and then i used the paint fill tool to change colour
of the windows to make them look realistic.
In this I only added the brand name “Travel Destination”. This is
because it gives brand recognition so the user will be able to
identify the brand. I used the font called Myraid Pro, I used this
font because it is easy on the eye and makes it easy to read for
the user.

25. Practical Research
In this I added a car because I had an idea where I wanted the
sky and a car to be animated because I wanted to experiment
with the timeline. I made the wheels using the ellipse tool and
the pixel size is at 399 pixels in size and height. I then duplicated
the layer and moved it to the other wheel arch to give the
aesthetic appeal of a car. Then I made the body of a car using
the pen tool and made the colour of this #7d7d7d and made
the colour of the windows #cecece because I think this colour
would match very well.
In this process I used the timeline to create an animation. Every time I made a new slide
I moved the sky and the car a few spaces forward by dragging them with the mouse.
When I felt like there had to be a new cloud in the sky I duplicated the layer and put it
into a position I liked. At the end of the experiments I was hoping to make the clouds
and the sky move by them self and a decent speed. Originally I set the speed so it
would have no delay but then I realised that it was too fast so I upped the speed to 0.1
seconds and this turned out perfect.

26. Bibliography

27. Bibliography
1. 1. BEVERLEY. (2017). 10 TIPS FOR GETTING A JOB IN AUSTRALIA ON A WORKING
HOLIDAY VISA. Available: https://www.pack-your-passport.com/2017/05/job-in-australia-working-
holiday-visa.html. Last accessed 14th June 2019.
2. Henderson Bros. (2018). GOLD COAST AUSTRALIA: A CINEMATIC
EDIT. Available: https://www.youtube.com/watch?v=94r4T_q0N6o. Last accessed 14th June 2019.
3. Kelly. (2019). Which Countries Offer Working Holiday Visas for British People?
2019. Available: https://global-goose.com/working-holiday-visas-for-british/. Last accessed 14th June
2019.
4. Shomen Dev Burman. (2017). Maldives travel
advertising video.Available: https://www.youtube.com/watch?v=EnX1wLPjxVw. Last accessed 9th Apr
2019.
5. Starder. (2017). travel application poster vector. Available: https://freedesignfile.com/353603-travel-
application-poster-vector/. Last accessed 14th June 2019.
6. Unknown. (2015). Save On Worldwide
Flights. Available: https://www.flightcentre.co.uk/flights/quote/offers?utm_source=google&utm_mediu
m=cpc&utm_campaign=FCB-Brand-Exact-
Phrase&infinity=ict2~net~gaw~ar~262919372550~kw~flight%20centers~mt~e~cmp~FCB%20%2F%20.
Last accessed 11th Apr 2019.