Give to the Max Day inspired more than 2,700 tweets last year. With even more registered Twitter users in 2012, that number is estimated to increase significantly. The power of a tweet has never been stronger. This Give to the Max Day, don't miss out on the conversation. Join us for this webinar all a twitter about proven strategies for engaging donors and raising your nonprofit's profile online. We'll cover: A brief Twitter 101 - tweets, hashtags, followers & more How to devise a Twitter strategy and activate it in the weeks leading up to Give to the Max Day What will be happening on Twitter during Give to the Max Day - our hashtag, Tweet chat, & a Tweetup event How to integrate (and juggle) Twitter along with your other digital efforts on GTMD

1. Chat & Raise Hand
Mute - *6
Unmute - *7
If you lose your internet connection, you can
rejoin by clicking on the link sent to you via
email
Be sure to call in via phone for audio:
U.S. & Canada: 866.740.1260
Access Code: 3254294

2. Maximizing Twitter

4. Twitter lingo
@ -- The @ sign is an important code on Twitter, used to refer to individuals on
Twitter. It is combined with a username and inserted into tweets to refer to that
person or send them a public message. (Example: @username.) When @ precedes a
username, it automatically gets linked to that user's profile page.
Hashtag -- A Twitter hashtag refers to a topic, keyword or phrase preceded by the
# symbol. An example is #GTMD12. Hashtags are used to categorize messages on
Twitter.
Retweet , Modified Tweet (RT, MT) -- A retweet (noun) means a tweet that
had been forwarded or "resent" on Twitter by someone, but was originally written
and sent by someone else. To retweet (verb) means to send someone else's tweet to
your followers. You may use MT if you’ve changed the tweet before sending it along.
https://support.twitter.com/entries/166337-the-twitter-glossary

5. Why Twitter?

6. Access/integration for mobile
• Twitter had 6.9 million mobile users in the
month of August 2012
• Integrates with GiveMN Mobile

7. 17,000
Tweets per
minute about
Big Bird during
the presidential
debate
on Oct. 3, 2012

9. “Haven't had a chance to donate to Graywolf during
#GiveToTheMaxDay? Don't worry! It goes until
midnight! http://t.co/D7rsPIJR #GTMD11”
@GraywolfPress
“RT @smbmsp: Get up to speed about Give to the Max Day via our
podcast then start donating. Ends at midnight! #GTMD11
http://t.co/9giAQxT1”
@roythejackalope
“Your $10 gift for Haiti could become $1K or $10K! Every gift is
eligible for $10K golden ticket. #GTMD11 http://t.co/jXGLkrc9 -
thank you”
@reiserrelief
“MOCA supports MN women. Check out Anne's story at
http://t.co/FDF2hspC and consider giving to MOCA for #GTMD11 at
http://t.co/TQKH5js3.”
@MNOvarianCancer

10. What should I be doing now?
• Updating your Twitter page
– Background design
– Profile picture
– Header picture
• Cultivating your
• audience/donors
through quality content and engagement
• Invite, encourage and
praise others to share
• Share news articles, blog posts and other content from
around the web
• Share the details about Give to the Max Day (#GTMD12),
including the video contest!
• Share pre-formatted tweets with your supporters to tweet

11. Twitter Design

12. Make sure your profile pic is 5X5 and lookin’ good!

18. Tips for Managing Twitter
• Use a Twitter application like
Tweetdeck or HootSuite
– Listen and respond
– Track mentions, DMs
– Search hashtags, keywords
– Great for Tweetchats
– Schedule Tweets
• Use Bit.ly to create and track the hyperlinks to see
how often they are being viewed
• Use Archivist to download tweets sorted by keyword or hashtag
• Use a simple spreadsheet to document social media conversions
(i.e. is social media helping you increase donations?)
• Create a Tweet schedule
– Who will manage Twitter during different times of the day?
– What tweets can your schedule and when can you schedule them?
– Think about all the things you’ll want to promote
• Golden tickets, a matching grant?, leaderboards, scheduled donations, the
livestream?

19. TweetDeck

20. Hootsuite

21. Hootsuite

22. Track your click-throughs
Bit.ly

23. Download a spreadsheet of tweets

24. Tracking Return on Investment (ROI)

25. How should I use Twitter on GTMD?
• Tweet regularly in the weeks leading up to GTMD using #GTMD12
• Tweet at least once per hour on GTMD
• Mention others by using the @ symbol in most everything you
Tweet
• Respond/Retweet/Follow/Interact with those who interact with
you

26. How should I use Twitter on GTMD?
• Tell client stories that
touch the heart
• Share stats & results
of your work
• Invite, encourage and
praise others to share
• Share news articles, blog posts and other content
from around the web
• Tell your audience about how they donation goes
further on GTMD
• To ASK for money! This is the day when you have
permission to flat out ask.

27. Questions, comments?