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10/8/2012




        EVERYTHING
        YOU NEED TO
        KNOW ABOUT
        GIVE TO THE
       MAX DAY



                   Chat & Raise Hand
                       Mute - *6
                      Unmute - *7
If you lose your internet connection, you can rejoin by
         clicking on the link sent to you via email
         Be sure to call in via phone for audio:
             U.S. & Canada: 866.740.1260
                  Access Code: 3254294




GiveMN is a collaborative venture to grow charitable
   giving in Minnesota and move more of it online.

GiveMN is an independent 501c3 support organization
of the Minnesota Community Foundation, which is an
      affiliate of Minnesota Philanthropy Partners.



                                                          3




                                                                     1
10/8/2012




Give to the Max Day began in 2009 as a launch event
                     for GiveMN.

The event has grown into an annual fundraising event
   for thousands of Minnesota nonprofits and is the
     largest one-day fundraising event in the world.



                                                       4




             Who is GiveMN?




                                                       5




             Who is GiveMN?




                                                       6




                                                                  2
10/8/2012




                            Who is GiveMN?



             DAN MOORE                                                    DANA NELSON
  DEVELOPMENT & PARTNERSHIPS                                                 EXECUTIVE DIRECTOR
                   MANAGER




               MAYA FEHRS                                                      JEFF ACHEN
 NONPROFIT OUTREACH SPECIALIST                                                 DIGITAL STRATEGIST

                                                                                                    7




           A Brief History of Give to the Max Day

                 2010 Results                                     2011 Results
    Total Dollars Given:           $10M              Total Dollars to MN Nonprofits:   $13.4M

    Total Number of Donors:        42,624            Total Number of Donors:           47,534

    Average Gift Size:             $188              Average Gift Size:                $227

    # of Nonprofits Benefitting:    3,663            # of Nonprofits Benefitting:      3,978

    Average Gifts per nonprofit: $2,741              Average Gifts per nonprofit:      $2,720




• Give to the Max Day has made GiveMN/Razoo one of the leading online
  giving portals (Razoo has facilitated over $100M in donations, half of which
  is through GiveMN.org!)
• 66 % of the 5,755 Give to the Max Day donors surveyed prefer to give online
  vs. check
• Give to the Max Day involved significantly more nonprofits and more
  donors than similar community-based events



                                                                                                    8




        What’s NEW With Give to the Max Day 2012?

                                   SMALL – MEDIUM – …and ALL!

        Leaderboard 1: All Nonprofits except Colleges & Universities
        Leaderboard 2: Medium Nonprofits (budgets over $100,000 & under $1
         million)
         Nonprofits must register for this category
        Leaderboard 3: Small Nonprofits (budgets under $100,000)
         Nonprofits must register for this category
        Leaderboard 4: Colleges and Universities
        “Mobilize the Power of Youth” Video Contest sponsored by Youthprise
        “Most Creative Give to the Max Day Campaign Award”
        Public schools can now fundraise on GiveMN and will have their own
         hourly Golden Tickets in addition to hourly nonprofit Golden Tickets, as
         well as one $10,000 Golden Ticket!



                                                                                                    9




                                                                                                               3
10/8/2012




               What’s NEW With Give to the Max Day 2012?

           LEADERBOARDS – awarded based on most dollars raised


    Leaderboard #1 – All nonprofits (except colleges & universities)

     •1st: $12,500 prize grant       2nd: $5,000 prize grant       3rd: $2,500 prize grant

    Leaderboard #2 – Medium-sized nonprofits (revenue under $1M; over $100K)

    • 1st: $12,500 prize grant       2nd: $5,000 prize grant       3rd: $2,500 prize grant

    Leaderboard #3 – Small nonprofits (revenue under $100K)

    • 1st: $12,500 prize grant       2nd: $5,000 prize grant       3rd: $2,500 prize grant

    Leaderboad #4 – Colleges and universities

    • 1st: $12,500 prize grant       2nd: $5,000 prize grant       3rd: $2,500 prize grant




                                                                                             10




      What’s the SAME With Give to the Max Day 2012?


   LIVE EVENT from the MALL OF AMERICA

         Livestream coverage by The UpTake
          from 9 a.m. to 9 p.m.
         Leverage TV and media opportunities
          throughtout the day.
         Live interviews with nonprofits
           Register for the scheduling “lottery” online
         Live performances by great musicians, artists


          Sign up on the Give to the Max Day Home page at:
                   http://givemn.razoo.com/p/gtmd


                                                                                             11




      What’s The Same With Give to the Max Day 2012?

 THEME – “The Great Minnesota Give Together”
 MATCHING – We again encourage your organization to offer a match on
  Give to the Max Day. Nonprofits that secure matching funds will be
  highlighted on GiveMN.org so donors have the chance to double their
  donation.
 NONPROFIT GOLDEN TICKETS - Throughout the event, an individual donor
  will be randomly chosen every hour to win a “Golden Ticket.” An
  additional $1,000 will be given to the charity that received the donor’s
  original donation. One name will be randomly selected from throughout the event
    and announced the next day at the AFP luncheon to win their nonprofit a $10,000
    Golden Ticket!
   TRANSACTION FEES –GiveMN’s transaction processing fee is 2.9%. This
    rate is one of the lowest of any fundraising websites and has been made
    possible thanks to a partnership between US Bank and GiveMN’s
    technology partners Razoo.com
   SOCIAL MEDIA BONANZA – We’ll be using Twitter, Facebook & YouTube
    to provide updates, highlight great donor/NPO stories, promote live
    events
                                                                                             12




                                                                                                         4
10/8/2012




                       Give to the Max Day Web Page

       LEADERBOARD – We will be showcasing all four leaderboards
        throughout the event
       MATCHING GRANTS – We will have a prominent link to all those
        nonprofits who have an active matching grant available for Give to the
        Max Day 2012
        NONPROFIT & SCHOOLS GOLDEN TICKETS – We will use the web page,
        as well as social media and our blog, to announce hourly “Golden
        Tickets” winners; one schools donor and one nonprofit donor.




                                                                                   13




                    Media – 154M Impressions in 2011

        Public Service Announcements
         (PSA) – TV commericals
         1) Famous Minnesota singers
         Stokley Williams and OSO singing
         about Give to the Max Day
         2) Minnesota Celebrity Athletes
         talking about Give to the Max Day.
         We’re hoping to air these videos
         on TPT and other television
         stations. You can use the PSAs on your website too.
        TV/Radio/Print – working with Metro and Greater Minnesota media to
         cover event and feature the “Golden Ticket” winners
        Nonprofit Toolkit – Email, direct mail, letter to the editor, press release
         templates; communication tips; social media guide



                                                                                   14




               How does GiveMN work?




•   All 501 (c) 3 nonprofit organizations are listed on GiveMN
•   Information is downloaded from the IRS database from an organization’s
    990
•   Over 26,000 nonprofits in Minnesota and over 1.2M nonprofits in the
    United States are listed on GiveMN
                                                                                   15




                                                                                               5
10/8/2012




        What is the benefit for Minnesotans?




•   Account tracks all online donations on GiveMN – provides
    giving history, account summary and an opportunity to set up
    recurring donations
                                                                   16




        How do I make the most of GTMD?
        Claim Admin Access (If you haven’t already)
        Set a goal (how does this fit in your year-end giving
         plan?)
        Edit Your GiveMN Page & Add Photos or a Video
        Find a Match and Offer a Matching Grant
        Engage Your Advocates
        Create a Communications Plan
        Social Media Outreach (#GTMD12)
        Create a Thank You Video or Customize a Thank You
         Message
                                                                   17




                                                                   18




                                                                               6
10/8/2012




       Matching grants on GiveMN




•Anyone can list and promote at matching grant. Set the matching
 grant total, the effective dates and list who is providing the match.
•GiveMN identifies matching grants with a special icon and thermostat.
                                                                         19




                                                                         20




    Tips for Matching Grant Success
   Clearly communicate to donors that they must look for the x2
    money icon to ensure their donation is being matched.
   Ask board members or others to put up a matching gift as their way
    of contributing – and then ask them to promote to their
    friends/colleagues
   If you have multiple matching opportunities, keep an eye on them.
    You will want to close a page once the match has been met so that
    donors only contribute to current matching opportunities
   Consider sending out 3 update emails staggered throughout Give
    to the Max Day – providing an update on your progress and
    encouraging donors to give throughout the day
   Use the match to create a sense of urgency/excitement as part of
    your social media outreach
   Offline donations can be added under the “Donations” tab, but
    don’t count towards the Give to the Max Day leaderboard

                                                                         21




                                                                                     7
10/8/2012




               Creating a Project Page




     If you are an admin, your fundraising page will be created as a project.




     Which page is best for GTMD?
PROS/CONS OF USING YOUR                    PROS/CONS OF USING A
ORGANIZATION PAGE                          PROJECT PAGE
•   Simple and avoids                        •   Allows you to track donors
    confusion for donors to                      for a specific event (i.e.
    have just one page to                        GTMD)
    donate on.                               •   Funds raised totals
                                                 (thermostat and banner
•   No “funds raised” totals                     on search page)
                                             •   Can create more clutter,
                                                 one more page to
                                                 maintain and send out to
                                                 donors
    Choose which works best based on your organization’s needs and capacity.




    Introducing Scheduled Donations




      Starting Thursday, Nov. 8 donors can log onto GiveMN and schedule
      donations for Give to the Max Day. Donations will be deducted from
      their credit card on Nov. 15 and are eligible for all prize categories.




                                                                                       8
10/8/2012




         Communication Inventory
 Web Page
 Email
        Personalize your communications
 Social Media
        Facebook
        Google +
        Pinterest
        YouTube
        Twitter
        Your blog



                                                                                     25




                          Social Media
   Twitter
     Hashtag is #GTMD12
     Use Twitter throughout the event to encourage donations, show how
       donations help your mission and share donor stories
   Facebook
     Facebook surpassed email in driving of visitors to GiveMN.org on Give to the
       Max Day 2011
     Use Facebook to connect w/ donor on and prior to Give to the Max Day. Share
       your nonprofit’s story, share stories of those you have helped, interact
       throughout the day
     Consider having a staff member dedicated to your Facebook page for the
       event
   YouTube
     Visit GiveMN’s YouTube channel for how-to videos, promotional videos
     Create/promote your own videos on Give to the Max Day and spread those
       videos using Twitter and Facebook
     Create a customized thank you video



                                                                                     26




Customizing a Thank You Message
   Thank You Video
     Videos pop up immediately after a donor makes a
      donation.

   Thank you message
     Add a few lines of text to make the thank you email
      more personal.
     Consider adding special thank you messages for Give
      to the Max Day



                                                                                     27




                                                                                                 9
10/8/2012




                                                                        28




             Connect offline events
   Flyers/Handouts/QR Codes
       Create flyers or handouts using Give to the Max Day logos and
        your GiveMN page QR code
   Giving stations
       Set up computers for your supporters to make donations on
        Give to the Max Day
   Mobile pledges and donations
       Encourage supporters to use their smartphones to visit
        givemn.org and make a mobile donation or pledge
   Local “Golden Tickets”
       Consider hosting local drawings where people register after
        they’ve made a donation and pick a name randomly from that
        list to win extra money for their cause
                                                                        29




              How do I get started?




                                                                        30




                                                                                   10
10/8/2012




               What happens when
            a donor makes a donation?
•   The organization’s administrator immediately receives an email
    notification which includes the donation amount and the donor’s
    contact information (if it is not an anonymous gift).

•   The organization’s administrator may access their organization’s donor
    report online at anytime. Report includes donor name, amount, date,
    donor address, email, designation, source and recurring gifts.

•   The donor immediately receives an email from Razoo/GiveMN which
    is their IRS receipt . While the email thanks the donor, it is a thank you
    from Razoo/GiveMN, not from the organization. We strongly
    encourage the organization to follow up with a thank you note shortly
    thereafter.

•   Donations are paid out the 10th of each month for the prior month’s
    donations.


                                                                             31




                    What is the cost?
•   Enabled by our strong partnership with U.S. Bank,
    GiveMN will apply a flat, simple 2.9 percent on
    donations to cover transaction costs – one of the
    lowest rates available to most nonprofits and
    organizations.

•   There are no hidden or other required charges. No
    subscription fees. No setup costs.

•   We offer Minnesota nonprofits great features and
    make it clear how we work and how we can help.

                                                                             32




                 Transaction Process




                                                                             33




                                                                                        11
10/8/2012




  Some great examples from 2011
St. Olaf College
o Sent out emails to alumni a week prior

o Hosted a big "oles to the max" set up in the student
   center with QR codes, the leaderboard, candy, and
   laptops
o Mobilized their alumni volunteer fundraisers via
   email to do “social fundraising” via Facebook and
   email
o Won $15,000 top prize on the college leaderboard



                                                      34




  Some great examples from 2011
Wild Cat Sanctuary
o Informed donors via eNewsletter well ahead
  of GTMD
o Created videos about the animals

o Used the “suggested donation” amounts to show
  impact
o Won $5,000 by placing 4th on the small nonprofits
  leaderboard


                                                      35




  Some great examples from 2011
The Convent and Academy of the Visitation
o Gave out coffee during drop off at the start of
  school
o Flash mob during lunch at school

o Created stickers for students to take home to create
  awareness about giving
o Built a sense of community around the day

o Won $5,000 by placing 4th on the main leaderboard




                                                      36




                                                                 12
10/8/2012




  Some great examples from 2011
Interfaith Outreach and Community Partners
o Two of their donors put up a $150,000 gift match
   during Give to the Max Day Sleep Out campaign.
o Won $15,000 prize by placing 1st on the main
   leaderboard
o Won a $1,000 Golden Ticket during the 10 p.m.-11
   p.m. hour




                                                                                              37




  Some great examples from 2011
                                                            Goodhue County Results
                                                              Give to the Max Day
 Red Wing Community Nonprofits
 In 2010, two local Red Wing foundations                            2009      2010       2011
 partnered with GiveMNto offer a training       $ Raised           $33,928   $132,290   $177,408
 event and matching grants to those             # of                 37        79         77
 organizations which raised at least $550       Organizations
 during the 2010 Give to the Max Day event.         Most organizations reported new donors.
 Organizations in Goodhue County—the
 county where Red Wing resides—raised
 $132,000 during the.
                                                           Goodhue Country raised 6x
 Based on this success, the entire community                as much as the average
 collaborated for the 2011 Give to the Max                    Greater MN county
 Day. They organized communications and a
 community giving day at the YMCA featuring
 40 local nonprofits, giving kiosks and fun
 giving promotions. Collectively, they raised
 $177,000!




 Connect with us
  Facebook.com/givemn
  Twitter.com/givemn
  YouTube.com/givemn
  Blog.givemn.org

  Email: info@givemn.org

  Sign up for the GiveMN Nonprofit
  Admin eNewsletter (The sign up link
  is at the bottom of our homepage)


                                                                                              39




                                                                                                         13

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Everything you need to know about Give to the Max Day 2012

  • 1. 10/8/2012 EVERYTHING YOU NEED TO KNOW ABOUT GIVE TO THE MAX DAY Chat & Raise Hand Mute - *6 Unmute - *7 If you lose your internet connection, you can rejoin by clicking on the link sent to you via email Be sure to call in via phone for audio: U.S. & Canada: 866.740.1260 Access Code: 3254294 GiveMN is a collaborative venture to grow charitable giving in Minnesota and move more of it online. GiveMN is an independent 501c3 support organization of the Minnesota Community Foundation, which is an affiliate of Minnesota Philanthropy Partners. 3 1
  • 2. 10/8/2012 Give to the Max Day began in 2009 as a launch event for GiveMN. The event has grown into an annual fundraising event for thousands of Minnesota nonprofits and is the largest one-day fundraising event in the world. 4 Who is GiveMN? 5 Who is GiveMN? 6 2
  • 3. 10/8/2012 Who is GiveMN? DAN MOORE DANA NELSON DEVELOPMENT & PARTNERSHIPS EXECUTIVE DIRECTOR MANAGER MAYA FEHRS JEFF ACHEN NONPROFIT OUTREACH SPECIALIST DIGITAL STRATEGIST 7 A Brief History of Give to the Max Day 2010 Results 2011 Results Total Dollars Given: $10M Total Dollars to MN Nonprofits: $13.4M Total Number of Donors: 42,624 Total Number of Donors: 47,534 Average Gift Size: $188 Average Gift Size: $227 # of Nonprofits Benefitting: 3,663 # of Nonprofits Benefitting: 3,978 Average Gifts per nonprofit: $2,741 Average Gifts per nonprofit: $2,720 • Give to the Max Day has made GiveMN/Razoo one of the leading online giving portals (Razoo has facilitated over $100M in donations, half of which is through GiveMN.org!) • 66 % of the 5,755 Give to the Max Day donors surveyed prefer to give online vs. check • Give to the Max Day involved significantly more nonprofits and more donors than similar community-based events 8 What’s NEW With Give to the Max Day 2012? SMALL – MEDIUM – …and ALL!  Leaderboard 1: All Nonprofits except Colleges & Universities  Leaderboard 2: Medium Nonprofits (budgets over $100,000 & under $1 million) Nonprofits must register for this category  Leaderboard 3: Small Nonprofits (budgets under $100,000) Nonprofits must register for this category  Leaderboard 4: Colleges and Universities  “Mobilize the Power of Youth” Video Contest sponsored by Youthprise  “Most Creative Give to the Max Day Campaign Award”  Public schools can now fundraise on GiveMN and will have their own hourly Golden Tickets in addition to hourly nonprofit Golden Tickets, as well as one $10,000 Golden Ticket! 9 3
  • 4. 10/8/2012 What’s NEW With Give to the Max Day 2012?  LEADERBOARDS – awarded based on most dollars raised Leaderboard #1 – All nonprofits (except colleges & universities) •1st: $12,500 prize grant 2nd: $5,000 prize grant 3rd: $2,500 prize grant Leaderboard #2 – Medium-sized nonprofits (revenue under $1M; over $100K) • 1st: $12,500 prize grant 2nd: $5,000 prize grant 3rd: $2,500 prize grant Leaderboard #3 – Small nonprofits (revenue under $100K) • 1st: $12,500 prize grant 2nd: $5,000 prize grant 3rd: $2,500 prize grant Leaderboad #4 – Colleges and universities • 1st: $12,500 prize grant 2nd: $5,000 prize grant 3rd: $2,500 prize grant 10 What’s the SAME With Give to the Max Day 2012?  LIVE EVENT from the MALL OF AMERICA  Livestream coverage by The UpTake from 9 a.m. to 9 p.m.  Leverage TV and media opportunities throughtout the day.  Live interviews with nonprofits  Register for the scheduling “lottery” online  Live performances by great musicians, artists Sign up on the Give to the Max Day Home page at: http://givemn.razoo.com/p/gtmd 11 What’s The Same With Give to the Max Day 2012?  THEME – “The Great Minnesota Give Together”  MATCHING – We again encourage your organization to offer a match on Give to the Max Day. Nonprofits that secure matching funds will be highlighted on GiveMN.org so donors have the chance to double their donation.  NONPROFIT GOLDEN TICKETS - Throughout the event, an individual donor will be randomly chosen every hour to win a “Golden Ticket.” An additional $1,000 will be given to the charity that received the donor’s original donation. One name will be randomly selected from throughout the event and announced the next day at the AFP luncheon to win their nonprofit a $10,000 Golden Ticket!  TRANSACTION FEES –GiveMN’s transaction processing fee is 2.9%. This rate is one of the lowest of any fundraising websites and has been made possible thanks to a partnership between US Bank and GiveMN’s technology partners Razoo.com  SOCIAL MEDIA BONANZA – We’ll be using Twitter, Facebook & YouTube to provide updates, highlight great donor/NPO stories, promote live events 12 4
  • 5. 10/8/2012 Give to the Max Day Web Page  LEADERBOARD – We will be showcasing all four leaderboards throughout the event  MATCHING GRANTS – We will have a prominent link to all those nonprofits who have an active matching grant available for Give to the Max Day 2012  NONPROFIT & SCHOOLS GOLDEN TICKETS – We will use the web page, as well as social media and our blog, to announce hourly “Golden Tickets” winners; one schools donor and one nonprofit donor. 13 Media – 154M Impressions in 2011  Public Service Announcements (PSA) – TV commericals 1) Famous Minnesota singers Stokley Williams and OSO singing about Give to the Max Day 2) Minnesota Celebrity Athletes talking about Give to the Max Day. We’re hoping to air these videos on TPT and other television stations. You can use the PSAs on your website too.  TV/Radio/Print – working with Metro and Greater Minnesota media to cover event and feature the “Golden Ticket” winners  Nonprofit Toolkit – Email, direct mail, letter to the editor, press release templates; communication tips; social media guide 14 How does GiveMN work? • All 501 (c) 3 nonprofit organizations are listed on GiveMN • Information is downloaded from the IRS database from an organization’s 990 • Over 26,000 nonprofits in Minnesota and over 1.2M nonprofits in the United States are listed on GiveMN 15 5
  • 6. 10/8/2012 What is the benefit for Minnesotans? • Account tracks all online donations on GiveMN – provides giving history, account summary and an opportunity to set up recurring donations 16 How do I make the most of GTMD?  Claim Admin Access (If you haven’t already)  Set a goal (how does this fit in your year-end giving plan?)  Edit Your GiveMN Page & Add Photos or a Video  Find a Match and Offer a Matching Grant  Engage Your Advocates  Create a Communications Plan  Social Media Outreach (#GTMD12)  Create a Thank You Video or Customize a Thank You Message 17 18 6
  • 7. 10/8/2012 Matching grants on GiveMN •Anyone can list and promote at matching grant. Set the matching grant total, the effective dates and list who is providing the match. •GiveMN identifies matching grants with a special icon and thermostat. 19 20 Tips for Matching Grant Success  Clearly communicate to donors that they must look for the x2 money icon to ensure their donation is being matched.  Ask board members or others to put up a matching gift as their way of contributing – and then ask them to promote to their friends/colleagues  If you have multiple matching opportunities, keep an eye on them. You will want to close a page once the match has been met so that donors only contribute to current matching opportunities  Consider sending out 3 update emails staggered throughout Give to the Max Day – providing an update on your progress and encouraging donors to give throughout the day  Use the match to create a sense of urgency/excitement as part of your social media outreach  Offline donations can be added under the “Donations” tab, but don’t count towards the Give to the Max Day leaderboard 21 7
  • 8. 10/8/2012 Creating a Project Page If you are an admin, your fundraising page will be created as a project. Which page is best for GTMD? PROS/CONS OF USING YOUR PROS/CONS OF USING A ORGANIZATION PAGE PROJECT PAGE • Simple and avoids • Allows you to track donors confusion for donors to for a specific event (i.e. have just one page to GTMD) donate on. • Funds raised totals (thermostat and banner • No “funds raised” totals on search page) • Can create more clutter, one more page to maintain and send out to donors Choose which works best based on your organization’s needs and capacity. Introducing Scheduled Donations Starting Thursday, Nov. 8 donors can log onto GiveMN and schedule donations for Give to the Max Day. Donations will be deducted from their credit card on Nov. 15 and are eligible for all prize categories. 8
  • 9. 10/8/2012 Communication Inventory  Web Page  Email  Personalize your communications  Social Media  Facebook  Google +  Pinterest  YouTube  Twitter  Your blog 25 Social Media  Twitter  Hashtag is #GTMD12  Use Twitter throughout the event to encourage donations, show how donations help your mission and share donor stories  Facebook  Facebook surpassed email in driving of visitors to GiveMN.org on Give to the Max Day 2011  Use Facebook to connect w/ donor on and prior to Give to the Max Day. Share your nonprofit’s story, share stories of those you have helped, interact throughout the day  Consider having a staff member dedicated to your Facebook page for the event  YouTube  Visit GiveMN’s YouTube channel for how-to videos, promotional videos  Create/promote your own videos on Give to the Max Day and spread those videos using Twitter and Facebook  Create a customized thank you video 26 Customizing a Thank You Message  Thank You Video  Videos pop up immediately after a donor makes a donation.  Thank you message  Add a few lines of text to make the thank you email more personal.  Consider adding special thank you messages for Give to the Max Day 27 9
  • 10. 10/8/2012 28 Connect offline events  Flyers/Handouts/QR Codes  Create flyers or handouts using Give to the Max Day logos and your GiveMN page QR code  Giving stations  Set up computers for your supporters to make donations on Give to the Max Day  Mobile pledges and donations  Encourage supporters to use their smartphones to visit givemn.org and make a mobile donation or pledge  Local “Golden Tickets”  Consider hosting local drawings where people register after they’ve made a donation and pick a name randomly from that list to win extra money for their cause 29 How do I get started? 30 10
  • 11. 10/8/2012 What happens when a donor makes a donation? • The organization’s administrator immediately receives an email notification which includes the donation amount and the donor’s contact information (if it is not an anonymous gift). • The organization’s administrator may access their organization’s donor report online at anytime. Report includes donor name, amount, date, donor address, email, designation, source and recurring gifts. • The donor immediately receives an email from Razoo/GiveMN which is their IRS receipt . While the email thanks the donor, it is a thank you from Razoo/GiveMN, not from the organization. We strongly encourage the organization to follow up with a thank you note shortly thereafter. • Donations are paid out the 10th of each month for the prior month’s donations. 31 What is the cost? • Enabled by our strong partnership with U.S. Bank, GiveMN will apply a flat, simple 2.9 percent on donations to cover transaction costs – one of the lowest rates available to most nonprofits and organizations. • There are no hidden or other required charges. No subscription fees. No setup costs. • We offer Minnesota nonprofits great features and make it clear how we work and how we can help. 32 Transaction Process 33 11
  • 12. 10/8/2012 Some great examples from 2011 St. Olaf College o Sent out emails to alumni a week prior o Hosted a big "oles to the max" set up in the student center with QR codes, the leaderboard, candy, and laptops o Mobilized their alumni volunteer fundraisers via email to do “social fundraising” via Facebook and email o Won $15,000 top prize on the college leaderboard 34 Some great examples from 2011 Wild Cat Sanctuary o Informed donors via eNewsletter well ahead of GTMD o Created videos about the animals o Used the “suggested donation” amounts to show impact o Won $5,000 by placing 4th on the small nonprofits leaderboard 35 Some great examples from 2011 The Convent and Academy of the Visitation o Gave out coffee during drop off at the start of school o Flash mob during lunch at school o Created stickers for students to take home to create awareness about giving o Built a sense of community around the day o Won $5,000 by placing 4th on the main leaderboard 36 12
  • 13. 10/8/2012 Some great examples from 2011 Interfaith Outreach and Community Partners o Two of their donors put up a $150,000 gift match during Give to the Max Day Sleep Out campaign. o Won $15,000 prize by placing 1st on the main leaderboard o Won a $1,000 Golden Ticket during the 10 p.m.-11 p.m. hour 37 Some great examples from 2011 Goodhue County Results Give to the Max Day Red Wing Community Nonprofits In 2010, two local Red Wing foundations 2009 2010 2011 partnered with GiveMNto offer a training $ Raised $33,928 $132,290 $177,408 event and matching grants to those # of 37 79 77 organizations which raised at least $550 Organizations during the 2010 Give to the Max Day event. Most organizations reported new donors. Organizations in Goodhue County—the county where Red Wing resides—raised $132,000 during the. Goodhue Country raised 6x Based on this success, the entire community as much as the average collaborated for the 2011 Give to the Max Greater MN county Day. They organized communications and a community giving day at the YMCA featuring 40 local nonprofits, giving kiosks and fun giving promotions. Collectively, they raised $177,000! Connect with us Facebook.com/givemn Twitter.com/givemn YouTube.com/givemn Blog.givemn.org Email: info@givemn.org Sign up for the GiveMN Nonprofit Admin eNewsletter (The sign up link is at the bottom of our homepage) 39 13