#GTMD12: Maximizing mobile

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#GTMD12: Maximizing mobile

  1. 1. Maximizing Mobile
  2. 2. Maya Fehrs Nonprofit Outreach Specialist Jeff AchenGiveMN Digital Strategist
  3. 3. The M O B I L Eaudience is growing 3
  4. 4. How do we define mobile?Text Messaging – Costs: Standard messaging fees for donors; setup and annual processing fees for nonprofits – Limits: Set dollar amount – Pros: Mobile giving does not require a credit card; approx. 263 million mobile phone subscribers in the US, compared to only 221 million on the internet, and only 112 million households with televisionMobile Apps – Costs: as much as $30,000 or more – Limits: Donation processing still tricky, especially to multiple nonprofit projects or fundraisers – Pros: Provides a much cleaner, more FUNctional experience for mobile usersMobile Optimized Sites – Costs: Dependent on your current website design and creation costs, check with your web design team – Limits: Only limited by design and imagination – Pros: Lower cost and cross platform functional
  5. 5. GiveMN Mobile
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  21. 21. Examples from Minnesota Nonprofits St. Olaf College posted QR codes on flyers around campus during Give to the Max Day 2011. .01% of gifts came through a mobile device, but those gifts ranged from $10 to $1,000. Mobile users ranged in age from 24-69. 21
  22. 22. Examples from Minnesota Nonprofits Children’s Hospitals and Clinics of Minnesota posted flyers in every dept. in their hospital. Their goal: reach patient families and employees. 22
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  25. 25. MOBILE STRATEGY 25
  26. 26. Examples from Minnesota Nonprofits HOWA Family Center found that the easiest way to communicate with their volunteer mentors (high school students) was through text messaging. Anecdotally, it’s working to engage more mentors. Texting and GiveMN Mobile could work for engaging young donors. 26
  27. 27. MOBILE STRATEGY 27
  28. 28. MOBILE STRATEGY 28
  29. 29. MOBILE STRATEGY 29
  30. 30. MOBILIZE 30
  31. 31. MOBILIZE 31
  32. 32. Questions, comments?

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