Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013

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Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013

  1. 1. Get the Most Out of Give to the Max Day Everything You Need to Know about GTMD Saint Paul Public Schools 8:00 – 9:00 a.m. GiveMN OnThe Road | 2013
  2. 2. Today’s Agenda • Introduction to GiveMN • How to Set Up Your School Page • Give to the Max Day Details for SPPS • Digital Fundraising Tips & Tricks GiveMN On The Road | 2013
  3. 3. Introduction to GiveMN Who? GiveMN On The Road | 2013
  4. 4. Leona Thao School Outreach & Partnership Coordinator Your GiveMN Team Dana Nelson Executive Director Daniel Moore Development & Partnerships Manager Jeff Achen Digital Strategist Alsa Bruno School Outreach & Partnership Coordinator Nina Gazel Nonprofit Outreach & Partnership Coordinator Olivia James Nonprofit Outreach & Partnership Coordinator AmeriCorps VISTA TeamGiveMN Staff GiveMN On The Road | 2013
  5. 5. About GiveMN • A collaborative nonprofit venture to transform philanthropy in Minnesota by growing charitable giving and moving more of it online. • An independent 501(c)(3) organization and an affiliate of Minnesota Philanthropy Partners. • Funded by organizations, foundations, corporations, and individual donors from across Minnesota and beyond. • Partners with Razoo to provide creative giving events and state-of-the-art technology. GiveMN On The Road | 2013 • Give to the Max Day Details for SPPS
  6. 6. How to Set Up Your School Page Where? GiveMN On The Road | 2013
  7. 7. Find Your School Page GiveMN On The Road | 2013 • Email Brandi Cavalletti to get your fundraiser page login info. • In the body of the email, enter: • your name and email • your position • your school name • Brandi Cavalletti - brandi.cavalletti@spps.org
  8. 8. Find Your School Page
  9. 9. Find Your School Page • Email Brandi Cavaletti and schools@givemn.org to get your fundraiser page login info. • In the body of the email, enter: • your name and email • your position • your school name • Brandi Cavaletti - brandi.cavalletti@spps.org • Leona Thao & Alsa Bruno - schools@givemn.org
  10. 10. Find Your School Page • Email Brandi Cavaletti and schools@givemn.org to get your fundraiser page login info. • In the body of the email, enter: • your name and email • your position • your school name • Brandi Cavaletti - brandi.cavalletti@spps.org • Leona Thao & Alsa Bruno - schools@givemn.org
  11. 11. Find Your School Page
  12. 12. View
  13. 13. Edit Inspire Giving
  14. 14. Edit GiveMN On The Road | 2013 Suggested Donations
  15. 15. Edit
  16. 16. Images/Videos 3xPages with photos typically raise 3x more in donations than pages without 4xPages with video typically raise 4x more in donations than pages without
  17. 17. Thank Donors GiveMN On The Road | 2013
  18. 18. Share GiveMN On The Road | 2013
  19. 19. Donations & Disbursements GiveMN On The Road | 2013
  20. 20. Matching Grants GiveMN On The Road | 2013 Start: 11/14/2013 End: 11/14/2013
  21. 21. Partners in Equity (PiE) Fund What? GiveMN On The Road | 2013
  22. 22. Partners in Equity (PiE) SPPS – a national example of a school district dedicated to supporting “strong schools, strong communities”, committed to racial equity and high academic performance GiveMN – a nonprofit dedicated to supporting Minnesota nonprofits and schools by giving them fundraising training and online resources. SPPS Foundation – a national example of a nonprofit foundation dedicated to inspiring innovative means of academic excellence through involvement and investment in St. Paul.
  23. 23. Partners in Equity (PiE)
  24. 24. Give to the Max Day Details for Schools When? GiveMN On The Road | 2013
  25. 25. About Give to the Max Day • Started in 2009 as a launch event for GiveMN • The Great Minnesota Give Together • Now, the biggest online giving event in the world • Raised $16,391,905 in 2012 • 4,381 Organizations • 53,339 Donors • Schools raised $575,000 in 2012 • 255 Schools • 7,000 Donors GiveMN On The Road | 2013
  26. 26. GTMD13 Prizes Leaderboard Structure Based on Guidestar Data and ZIP Code Schools are eligible to compete in the following leaderboards Leaderboard Prizes Same for Each Leaderboard Based on Dollars Raised First Place $10,000 Second Place $7,500 Third Place $5,000 Fourth Place $2,500 Fifth Place $1,000 Sixth Place $500 Seventh Place $500 Eighth Place $500 Ninth Place $500 Tenth Place $500 GiveMN On The Road | 2013
  27. 27. GTMD13 Prizes Hourly Golden Tickets Donations Drawn Randomly Every Hour Super-sized Golden Ticket Donations Drawn Randomly After 24 Hours Power Hours School Raising the Most Dollars during each power hour will get $1,000! 2:00 – 2:59 5:00 – 5:59 5:00 – 5:59 p.m. 6:00 – 6:59 p.m. 11:00 – 11:59 p.m. GiveMN On The Road | 2013
  28. 28. GTMD13 Details Mall of America Event ● Livestream coverage by The UpTake, broadcast on GiveMN.org ● Interviews with nonprofits & schools ● Live performances by musicians ● Schools media event Minimum Donation ● $10.00 minimum donation ● No maximum gift amount Scheduled Giving • Starting Nov. 1, donors can schedule their gift to be transacted on GTMD Fees • A transaction and processing fee of 4.9% is applied to all transactions • 5.1% fee for Partners in Equity will be taken out of your donations and shared via PiE process • 100% of a donor’s gift is deductible GiveMN On The Road | 2013
  29. 29. Digital Fundraising Tips & Tricks How? GiveMN On The Road | 2013
  30. 30. • Give to the Max Day Communication Tip Sheet • Webinar Archive on GiveMN Resource Center • Maximizing Email • Maximizing Social Media • Maximizing Photos & Video • Maximizing GiveMN Mobile • Logo Packs • GiveMN Logo • Give to the Max Day 2013 Logo • GiveMN How-To Videos School Toolkit Click the GTMD Logo in Footer on www.GiveMN.org • Backpack Flyer Template • Email Template • Direct Mail Template • Radio PSA Template • Letter to the Editor Template • News Release Template • Give to the Max Day Preparation Checklist GiveMN On The Road | 2013
  31. 31. Plan Your Fundraising • How does your school change the world? • How does your donor affect that change? • What inspires your donors? • Who’s the best voice to ask your donors? • Create your suggested donation amounts • Ask for recurring donations starting on GTMD • Ensure staff participation • UTILIZE YOUR AWESOME STUDENTS! • Don’t be afraid to ask! GiveMN On The Road | 2013
  32. 32. Plan Your Communications • GiveMN Page • Your Own Web Page • Email - personalized as much as possible • Social Media • Facebook • Twitter with hashtag #GTMD13 • YouTube • Blog • Backpack Flyers, Postcards, Letters, & Phone Calls • Local Television, Radio, Newspaper, & Outdoor GiveMN On The Road | 2013
  33. 33. Plan Your Give to the Max Day • Power Hour Strategy • Engage Your Students to Communicate to Parents • Community Events & Volunteer Engagement • Media Outreach, Open House & Tours • Social Media Outreach • Create Facebook status and Twitter tweet templates that donors can easily copy and paste • Ask friends to re-post and re-tweet your good news! • Thanking Donors GiveMN On The Road | 2013
  34. 34. Plan Your Follow Up • Friday morning ‘thank you’ email and social media • Calls and/or hand-written notes to your best donors • Did you win a prize? Meet a goal? Raise a lot? Share the good news with your media partners! • Tell students about their community’s generosity • Plan your year-round and giving day ‘thank you’ • Remind donors that they can give to your school at any time throughout the year GiveMN On The Road | 2013
  35. 35. Great Examples Mission-Centered Branding: Oak-Land PTA ($7,675) Program Focus: Spectrum High School ($1,930)
  36. 36. Contact Us schools@givemn.org 651.325.4281 GiveMN On The Road | 2013

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