Learn how to generate real local leads with Video. This presentation was given during SMX West 2015 Local Advantage Workshop. Optimization tips for You Tube and video optimization in general.

1. Matt Siltala
@Matt_Siltala

2. User Signals Google Likes to See
5
@Matt_Siltala

3. Likes & Dislikes
1
@Matt_Siltala

4. Comments& Likes and Dislikes in Comments
2
@Matt_Siltala

5. Views
with emphasis on complete views
of the video
3
@Matt_Siltala

6. Shares
4
+ +
+
+
+
@Matt_Siltala

7. Subscribers
The total volume of subscribers is kind of like authority
of a website, plus it aids in future releases as you have
a ready audience.
5 Sign me
up!
@Matt_Siltala

8. Keep videos as short as
possible.
If you can get it done in
30 seconds, fantastic.
In general 2 minutes is
the upper limit.
General Rules To Follow
@Matt_Siltala

9. Case Study #1
Bulwark Exterminating found “Do Roaches eat toothpaste” in a
Google suggested search.
Video Promotion: Avalaunch Media helped with this promotion
getting in front of hundreds of bloggers.
Initial push yielded 3,000 views.
In July Bulwark pushed it locally to a Houston Audience with
YouTube paid promotion. Receiving 6,285 Views, and 117 website
clicks.
To date, this video production and promotion online has cost less
than $3000.
The video ranks for “Do roaches eat toothpaste”
@Matt_Siltala

10. The video has 14,000+ views.
It retains the majority of the
audience up until the title flash
dipping below 50% at 38 seconds,
the end of the title flash.
Bulwark considers this a successful
marketing video for branding
purposes and expects that the
current price of $.21 per view will
drop as time continues.
@Matt_Siltala

11. Pay Attention to Analytics
@Matt_Siltala

12. Case Study #2
Using a targeted traffic approach
(creating a video where the subject
matter and the title are specific things
people are searching for), this video
gets one lead per week, and has
generated…
37,000+ views
101 Likes
197 Subscribers
101
LIKES
37K+
VIEWS
197
SUBSCRIBERS
@Matt_Siltala

13. @Matt_Siltala

14. Case Study #3
@Matt_Siltala@Matt_Siltala

15. Case Study #3
@Matt_Siltala@Matt_Siltala

16. Additional
Optimization
Tips
@Matt_Siltala

17. The TITLE OF THE VIDEO
tends to have a huge influence on
how you find a video. A bit
spammy/less professional but CAPS
on your keyword can help increase
CTR - helping optimization.
Since you can’t colorize or BOLD
your keywords in the title, CAPS is a
trick to help you emphasize your
KEYWORD.
Use this tactic sparingly.
Top SAN JOSE RESTAURANTS
@Matt_Siltala

18. Putting a short but descriptive title
with the name of the city or state for
local will go a long way.
The “About” area can also have an
influence.
Remember to link to your business in
the description too.
@Matt_Siltala

19. Proper
Categories
and GEO
Tagging
@Matt_Siltala

20. In the video always share your
physical address and phone
number as well as your
business name.
@Matt_Siltala

21. Add your video to your G+ profile (generally a good idea
to add your videos everywhere you can).
@Matt_Siltala

22. Include Transcription when
you are posting
a video.
@Matt_Siltala

23. Videos
Generate
Leads
@Matt_Siltala

24. Where do I find
ideas for videos?
Local News Sites
(Topix as well as bigger ones)
Local Facebook Groups
Answer Sites
(Quora, LinkedIn Answers, Answers.com)
Social Monitoring Tools
(Trakkur, PinAlerts)
Social Directories/Networks
(local focused)
@Matt_Siltala

25. @Matt_Siltala

26. @Matt_Siltala

27. @Matt_Siltala

28. @Matt_Siltala

29. Yelp Talk
@Matt_Siltala@Matt_Siltala

30. Repurpose successful content into videos.
BLOG POSTS
EBOOKS
INFOGRAPHICS
@Matt_Siltala
FAQ’s

31. @Matt_Siltala@Matt_Siltala

32. @Matt_Siltala@Matt_Siltala

33. @Matt_Siltala@Matt_Siltala

34. @Matt_Siltala@Matt_Siltala

35. Video Marketing WILL
generate leads when
done correctly.
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@Matt_Siltala

36. THANK YOU
Matt Siltala, President
matt@avalaunchmedia.com
@Matt_Siltala