Schools on GiveMN: PTAs Webinar


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  • Account tracks all online donations on GiveMN – provides giving history, account summary and an opportunity to set up recurring donations
  • Look for the Schools on GiveMN image and click “Learn more”
  • Look for the Schools on GiveMN image and click “Learn more”
  • Schools on GiveMN: PTAs Webinar

    1. 1. Online givingfor PTAs made simple 1
    3. 3. AGENDA How Does GiveMN Work? How do I get started? Give to the Max Day Promoting your school page(For Give to the Max Day and beyond; communications inventory) Examples Q&A 3
    4. 4. GiveMN is a collaborative venture to grow charitable giving in Minnesota and move more of it online.GiveMN is an independent 501c3 support organizationof the Minnesota Community Foundation, which is an affiliate of Minnesota Philanthropy Partners. 4
    5. 5. Public schoolsare on! 5
    6. 6. Online Giving Trends The nonprofit sector has experience double-digit growth in online giving since 2009 (Blackbaud) Since its launch in 2009, GiveMN has helped raise over $50 million for over 6,600 nonprofits, outpacing the national platform Facebook Causes which had raised $40 million between 2007-2011. Give to the Max Day is the largest one-day fundraising event in Minnesota. In 2011, $13.4 million was donated by over 47,000 people for 3,978 charities. 6
    7. 7. The Old Fundraising ModelStudents go door-to-door You receive donations… butto sell products with a when you sell products youportion of the sales going to only get a small percentagethe school. of the profit. 7
    8. 8. The New Fundraising ModelParents, grandparents, alumni from all Theyknow you. They follow you on socialaround the country and world searchfor media. They are on your school newslettercauses that match their interests, mailing list.including their school. An interactive connection is made. You help donors stay connected to your school community. Supporting the school financially online is simple and immediate and possible no matter where or when they want to give. GiveMN is here to help! 8
    9. 9. Who is GiveMN? 9
    10. 10. Who is GiveMN? 10
    11. 11. How does GiveMN work?• All 501 (c) 3 nonprofit organizations are listed on GiveMN• NOW, we’re adding K-12 public schools!• Over 26,000 nonprofits in Minnesota and over 1.2M nonprofits in the United States are listed on GiveMN• Schools can join for free by completing the registration at 11
    12. 12. Giving Portfolio Management 12
    13. 13. How do I get started? 13
    14. 14. How do I get started? 14
    15. 15. Updating your PTA’s page 15
    16. 16. 16
    17. 17. 17
    18. 18. Adding photos & videos 18
    19. 19. Sharing tools 19
    20. 20. Donation Reports 20
    21. 21. Customize Thank You Messages 21
    22. 22. Customizing a Thank You Message Thank You Video  Videos pop up immediately after a donor makes a donation. Thank you message  Add a few lines of text to make the thank you email more personal.  Consider adding special thank you messages for Give to the Max Day 22
    23. 23. Thank your donorsSend a thank you from your school to the donor in additionto the confirmation email sent from Razoo/GiveMN.• Make it personal• Make it meaningful• Be prompt – research shows that this increases the likelihood of receiving future gifts from the donor  Email in within 1-2 days  Mail within two weeksEngage students in the thank you process if you can. An email is nice or a picture of the end product of the donation (like students reading new books) with a note from students is GREAT! 23
    24. 24. Burroughs PTA, Minneapolis 24
    25. 25. Weaver Lake Elementary, Maple Grove 25
    26. 26. Nathan Hale PTA, Minneapolis 26
    27. 27. A Brief History of Give to the Max Day 2010 Results 2011 Results Total Dollars Given: $10M Total Dollars to MN Nonprofits: $13.4M Total Number of Donors: 42,624 Total Number of Donors: 47,534 Average Gift Size: $188 Average Gift Size: $227 # of Nonprofits Benefitting: 3,663 # of Nonprofits Benefitting: 3,978 Average Gifts per nonprofit: $2,741 Average Gifts per nonprofit: $2,720• Give to the Max Day has made GiveMN/Razoo one of the leading online giving portals (Razoo has facilitated over $100M in donations, half of which is through!)• 66 % of the 5,755 Give to the Max Day donors surveyed prefer to give online vs. check• Give to the Max Day involved significantly more nonprofits and more donors than similar community-based events 28
    28. 28. Give to the Max Day is THE day to give – a NEW category for K-12 public schools !During Give to the Max Day, 2012 K-12 public schools will beeligible for prize grants in the form of hourly “Golden Tickets”– an hourly drawing to add $1,000 to a person’s donation,randomly selected from donors who gave during each hour ofthe event. At the end of the event, one K-12 public schooldonor will be drawn to receive a Super-sized Golden Ticket,adding $10,000 to their donation!This golden ticket category includes K-12 public schools, K-12public school PTAs, charter schools and K-12 public schoolfoundations. 29
    29. 29. Give to the Max Day is THE day to give LIVE EVENT from the MALL OF AMERICA Livestream coverage by The UpTake from 9 a.m. to 9 p.m. Leverage TV and media opportunities throughout the day. Live interviews with nonprofits and schools  Register for the scheduling “lottery” online Live performances by great musicians, artists Principal riding the Orange Streak – stay tuned for more information Sign up on the Give to the Max Day Home page at: 30
    30. 30. Getting Ready for Give to the Max Day
    31. 31. How do I make the most of GTMD? Claim Admin Access Edit Your GiveMN Page & Add Photos or a Video Use the School Toolkit – sample letter, email, press release and more! Engage Your School Community Create a Communications Plan Social Media Outreach (#GTMD12) Create a Thank You Video or Customize a Thank You Message 32
    32. 32. Communication Inventory Share the link to donate on your PTA page if you have one and on your school web page if you are allowed Share the online donation information in all your print materials - like a flyer that goes home in students’ backpacks Email the link to parents, ask them to give and to forward the link to others Share the link on social media, and encourage parents, students, alumni etc. to do so  Facebook  Other social media (Twitter, Google+, Pinterest)? 33
    33. 33. Connect with us Email: Sign up for the Schools on GiveMN eNewsletter (The sign up link is at the bottom of our homepage) 34