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Everything charter schools need to know about Give to the Max Day
This document provides information for charter schools about Give to the Max Day (GTMD), an annual online giving event held on November 14th. It discusses GiveMN, the nonprofit that organizes GTMD, and details about the event including prizes, donation minimums and fees. The presentation guides schools through setting up a profile on GiveMN.org and offers tips for digital fundraising strategies like using social media, photos and videos to promote the school's GTMD campaign.
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Everything charter schools need to know about Give to the Max Day
- 1. 11 Get the MostOut of Give to the Max Day Everything Charter Schools Need to Know about GTMD 10:00 – 11:00 a.m. GiveMN On The Road | 2013
- 2. 2 Today’s Agenda • Introductionto GiveMN • Give to the Max Day Details for Charter Schools • How GiveMN.org Works • How to Set Up Your School Page • Digital Fundraising Tips & Tricks GiveMN On The Road | 2013
- 3. 3 Introduction to GiveMN Who? GiveMNOn The Road | 2013
- 4. 4 Your GiveMN Team GiveMNOn The Road | 2013 Dana Nelson Executive Director Daniel Moore Development & Partnerships Manager Jeff Achen Digital Strategist Leona Thao School Outreach & Partnership Coordinator Alsa Bruno School Outreach & Partnership Coordinator Nina Gazel Nonprofit Outreach & Partnership Coordinator Olivia James Nonprofit Outreach & Partnership Coordinator AmeriCorps VISTA TeamGiveMN Staff
- 5. 5 About GiveMN • Acollaborative nonprofit venture to transform philanthropy in Minnesota by growing charitable giving and moving more of it online. • An independent 501(c)(3) organization and an affiliate of Minnesota Philanthropy Partners. • Funded by organizations, foundations, corporations, and individual donors from across Minnesota and beyond. • Partners with Razoo to provide creative giving events and state-of-the-art technology. GiveMN On The Road | 2013
- 6. 6 About Give tothe Max Day • Started in 2009 as a launch event for GiveMN • The Great Minnesota Give Together • Now, the biggest online giving event in the world • Raised $16,391,905 in 2012 – 4,381 Organizations – 53,339 Donors • Schools raised $575,000 in 2012 – 255 Schools – 7,000 Donors GiveMN On The Road | 2013
- 7. 7 Give to theMax Day Details for Schools When? GiveMN On The Road | 2013
- 8. 8 GTMD13 Prizes Leaderboard Structure Basedon Guidestar Data and ZIP Code Schools are eligible to compete in the following leaderboards (outside the 7-county metro) Leaderboard Prizes Same for Each Leaderboard Based on Dollars Raised First Place $10,000 Second Place $7,500 Third Place $5,000 Fourth Place $2,500 Fifth Place $1,000 Sixth Place $500 Seventh Place $500 Eighth Place $500 Ninth Place $500 Tenth Place $500 GiveMN On The Road | 2013
- 9. 9 GTMD13 Prizes Hourly GoldenTickets Donations Drawn Randomly Every Hour Super-sized Golden Ticket Donations Drawn Randomly After 24 Hours Power Hours NEW! School Raising the Most Dollars during each power hour will get $1,000! 2:00 – 2:59 a.m. 5:00 – 5:59 5:00 – 5:59 6:00 – 6:59 p.m. 11:00 – 11:59 p.m. GiveMN On The Road | 2013
- 10. 10 GTMD13 Details Mall ofAmerica Event • Livestream coverage by The UpTake, broadcast on GiveMN.org • Interviews with nonprofits & schools • Live performances by musicians Minimum Donation • $10.00 minimum donation • No maximum gift amount Scheduled Giving • Starting Nov. 1, donors can schedule their gift to be transacted on GTMD Fees • A transaction and processing fee of 4.9% is applied to all transactions • 100% of a donor’s gift is deductible GiveMN On The Road | 2013
- 11. 11 How GiveMN.org Works What? GiveMNOn The Road | 2013
- 12. 12GiveMN On TheRoad | 2013 GiveMN Works for Donors
- 13. 13 GiveMN Works forSchools GiveMN On The Road | 2013
- 14. 14 How to SetUp Your School Page Where? GiveMN On The Road | 2013
- 15. 15 Get Started GiveMN OnThe Road | 2013
- 16. 16 Get Started GiveMN OnThe Road | 2013
- 17. 17 Claim Admin Accessof Your Page GiveMN On The Road | 2013
- 18. 18 Edit GiveMN On TheRoad | 2013
- 19. 19 Images/Videos GiveMN On TheRoad | 2013 3xPages with photos typically raise 3x more in donations than pages without 4xPages with video typically raise 4x more in donations than pages without
- 20. 20 Thank Donors GiveMN OnThe Road | 2013
- 21. 21 Share: Website Widget GiveMNOn The Road | 2013
- 22. 22 Donations & Disbursements GiveMNOn The Road | 2013
- 23. 23 Matching Grants GiveMN OnThe Road | 2013 Start: 11/14/2013 End: 11/14/2013
- 24. 24 Digital Fundraising Tips &Tricks How? GiveMN On The Road | 2013
- 25. 25 • Archived Webinarson GiveMN Resource Center – Maximizing Email – Maximizing Social Media – Maximizing Photos & Video – Maximizing GiveMN Mobile • Logo Packs – GiveMN Logo – Give to the Max Day 2013 Logo • GiveMN How-To Videos School Toolkit Click the GTMD Logo in Footer on www.GiveMN.org • Backpack Flyer Template • Email Template • Direct Mail Template • Radio PSA Template • Letter to the Editor Template • News Release Template • Give to the Max Day Preparation Checklist • Give to the Max Day Communication Tip Sheet GiveMN On The Road | 2013
- 26. 26 Plan Your Fundraising •How does your school change the world? • How does your donor affect that change? • What inspires your donors? • Who’s the best voice to ask your donors? • Create your suggested donation amounts • Ask for recurring donations starting on GTMD • Ensure staff participation • Don’t be afraid to ask! GiveMN On The Road | 2013
- 27. 27 Plan Your Communications •GiveMN Page • Your Own Web Page • Email - personalized as much as possible • Social Media – Facebook – Twitter with hashtag #GTMD13 – YouTube – Blog • Backpack Flyers, Postcards, Letters, & Phone Calls • Local Television, Radio, Newspaper, & Outdoor GiveMN On The Road | 2013
- 28. 28 Plan Your Giveto the Max Day • Power Hour Strategy • Engage Your Students to Communicate to Parents • Community Events & Volunteer Engagement • Media Outreach, Open House & Tours • Social Media Outreach – Create Facebook status and Twitter tweet templates that donors can easily copy and paste – Ask donors to re-post and re-tweet your good news! • Thanking Donors GiveMN On The Road | 2013
- 29. 29 Plan Your FollowUp • Friday morning ‘thank you’ email and social media • Calls and/or hand-written notes to your best donors • Did you win a prize? Meet a goal? Raise a lot? Share the good news with your media partners! • Tell students about their community’s generosity • Remind donors that they can give to your school at any time throughout the year GiveMN On The Road | 2013
- 30. 30 Great Examples Mission-Centered Branding: Oak-LandPTA ($7,675) Program Focus: Spectrum High School ($1,930)
- 31. 3131 Contact Us schools@givemn.org 651.325.4281 GiveMN OnThe Road | 2013