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The Science of Creating Must-Click Content on Twitter
Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time you leave, you'll know the words, format, timing and frequency to make your posts stand out – and have a game plan for A/B testing your own content for proven success.
Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time you leave, you'll know the words, format, timing and frequency to make your posts stand out – and have a game plan for A/B testing your own content for proven success.
#tweetscience Why Buffer & Twitter?
Your audience looks to you for multiple kinds of content on Twitter. Buffer can help you plan, post and analyze the results. Source: Twitter
#tweetscience Twitter is Growing Fast
• There are 255 million active Twitter users • More than 500 million Tweets are generated every day • 76% of active users access Twitter via mobile device • Link clicks account for 92% of all user interaction with Tweets Sources: Twitter, Salesforce
#tweetscience The Science of Timing:
Daytime Source: Salesforce There is a 30% greater engagement rate when Tweets are published during the day (between 8AM-7PM).
#tweetscience Measurement • Follower growth:
How many new followers you get every day, week or month. • Follower quality and engagement: How many users interact with your account. • Reach: How many users favorite or retweet your Tweets. • Clicks: How many users click on your links. • Conversion: How many users sign up for your service or buy your product.