11
Get the Most Out of
Give to the Max Day
Everything PTAs Need to Know about GTMD
10:00 – 11:00 a.m.
GiveMN On The Road |...
2
Today’s Agenda
• Introduction to GiveMN
• Give to the Max Day Details for PTAs
• How GiveMN.org Works
• How to Set Up Yo...
3
Introduction to GiveMN
Who?
GiveMN On The Road | 2013
4
Your GiveMN Team
GiveMN On The Road | 2013
Dana Nelson
Executive Director
Daniel Moore
Development &
Partnerships Manage...
5
About GiveMN
• A collaborative nonprofit venture to transform
philanthropy in Minnesota by growing charitable
giving and...
6
About Give to the Max Day
• Started in 2009 as a launch event for GiveMN
• The Great Minnesota Give Together
• Now, the ...
7
Give to the Max Day
Details for Schools
When?
GiveMN On The Road | 2013
8
GTMD13 Prizes
Leaderboard Structure
Based on Guidestar Data and ZIP Code
Schools are eligible to compete in the
followin...
9
GTMD13 Prizes
Hourly Golden Tickets
Donations Drawn Randomly Every Hour
Super-sized Golden Ticket
Donations Drawn Random...
10
GTMD13 Details
Mall of America Event
• Livestream coverage by The
UpTake, broadcast on GiveMN.org
• Interviews with non...
11
How to Set Up
Your School Page
Where?
GiveMN On The Road | 2013
12
Find Your School Page
GiveMN On The Road | 2013
13
Create a User Account
GiveMN On The Road | 2013
14
Get Started
GiveMN On The Road | 2013
15
Get Started
GiveMN On The Road | 2013
16
Claim Admin Access of Your Page
GiveMN On The Road | 2013
17
Edit
GiveMN On The Road | 2013
18
Images/Videos
GiveMN On The Road | 2013
3xPages with photos typically raise
3x more in donations
than pages without
4xP...
19
Thank Donors
GiveMN On The Road | 2013
20
Share: Website Widget
GiveMN On The Road | 2013
21
Donations & Disbursements
GiveMN On The Road | 2013
22
Matching Grants
GiveMN On The Road | 2013
Start: 11/14/2013
End: 11/14/2013
23
Digital Fundraising
Tips & Tricks
How?
GiveMN On The Road | 2013
24
• Archived Webinars on
GiveMN Resource Center
– Maximizing Email
– Maximizing Social Media
– Maximizing Photos & Video
...
25
Plan Your Fundraising
• How does your school change the world?
• How does your donor affect that change?
• What inspire...
26
Plan Your Communications
• GiveMN Page
• Your Own Web Page
• Email - personalized as much as possible
• Social Media
– ...
27
Plan Your Give to the Max Day
• Power Hour Strategy
• Engage Your Students to Communicate to Parents
• Community Events...
28
Plan Your Follow Up
• Friday morning ‘thank you’ email and social media
• Calls and/or hand-written notes to your best ...
29
Great Examples
Mission-Centered Branding:
Oak-Land PTA ($7,675)
Program Focus:
Spectrum High School ($1,930)
3030
Contact Us
schools@givemn.org
651.325.4281
GiveMN On The Road | 2013
Upcoming SlideShare
Loading in …5
×

Everything PTAs/PTOs Need to Know About Give to the Max Day 2013

1,455 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,455
On SlideShare
0
From Embeds
0
Number of Embeds
1,087
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Everything PTAs/PTOs Need to Know About Give to the Max Day 2013

  1. 1. 11 Get the Most Out of Give to the Max Day Everything PTAs Need to Know about GTMD 10:00 – 11:00 a.m. GiveMN On The Road | 2013
  2. 2. 2 Today’s Agenda • Introduction to GiveMN • Give to the Max Day Details for PTAs • How GiveMN.org Works • How to Set Up Your School Page • Digital Fundraising Tips & Tricks GiveMN On The Road | 2013
  3. 3. 3 Introduction to GiveMN Who? GiveMN On The Road | 2013
  4. 4. 4 Your GiveMN Team GiveMN On The Road | 2013 Dana Nelson Executive Director Daniel Moore Development & Partnerships Manager Jeff Achen Digital Strategist Leona Thao School Outreach & Partnership Coordinator Alsa Bruno School Outreach & Partnership Coordinator Nina Gazel Nonprofit Outreach & Partnership Coordinator Olivia James Nonprofit Outreach & Partnership Coordinator AmeriCorps VISTA TeamGiveMN Staff
  5. 5. 5 About GiveMN • A collaborative nonprofit venture to transform philanthropy in Minnesota by growing charitable giving and moving more of it online. • An independent 501(c)(3) organization and an affiliate of Minnesota Philanthropy Partners. • Funded by organizations, foundations, corporations, and individual donors from across Minnesota and beyond. • Partners with Razoo to provide creative giving events and state-of-the-art technology. GiveMN On The Road | 2013
  6. 6. 6 About Give to the Max Day • Started in 2009 as a launch event for GiveMN • The Great Minnesota Give Together • Now, the biggest online giving event in the world • Raised $16,391,905 in 2012 – 4,381 Organizations – 53,339 Donors • Schools raised $575,000 in 2012 – 255 Schools – 7,000 Donors GiveMN On The Road | 2013
  7. 7. 7 Give to the Max Day Details for Schools When? GiveMN On The Road | 2013
  8. 8. 8 GTMD13 Prizes Leaderboard Structure Based on Guidestar Data and ZIP Code Schools are eligible to compete in the following leaderboards (outside the 7-county metro) Leaderboard Prizes Same for Each Leaderboard Based on Dollars Raised First Place $10,000 Second Place $7,500 Third Place $5,000 Fourth Place $2,500 Fifth Place $1,000 Sixth Place $500 Seventh Place $500 Eighth Place $500 Ninth Place $500 Tenth Place $500 GiveMN On The Road | 2013
  9. 9. 9 GTMD13 Prizes Hourly Golden Tickets Donations Drawn Randomly Every Hour Super-sized Golden Ticket Donations Drawn Randomly After 24 Hours Power Hours NEW! School Raising the Most Dollars during each power hour will get $1,000! 2:00 – 2:59 a.m. 5:00 – 5:59 5:00 – 5:59 6:00 – 6:59 p.m. 11:00 – 11:59 p.m. GiveMN On The Road | 2013
  10. 10. 10 GTMD13 Details Mall of America Event • Livestream coverage by The UpTake, broadcast on GiveMN.org • Interviews with nonprofits & schools • Live performances by musicians Minimum Donation • $10.00 minimum donation • No maximum gift amount Scheduled Giving • Starting Nov. 1, donors can schedule their gift to be transacted on GTMD Fees • A transaction and processing fee of 4.9% is applied to all transactions • 100% of a donor’s gift is deductible GiveMN On The Road | 2013
  11. 11. 11 How to Set Up Your School Page Where? GiveMN On The Road | 2013
  12. 12. 12 Find Your School Page GiveMN On The Road | 2013
  13. 13. 13 Create a User Account GiveMN On The Road | 2013
  14. 14. 14 Get Started GiveMN On The Road | 2013
  15. 15. 15 Get Started GiveMN On The Road | 2013
  16. 16. 16 Claim Admin Access of Your Page GiveMN On The Road | 2013
  17. 17. 17 Edit GiveMN On The Road | 2013
  18. 18. 18 Images/Videos GiveMN On The Road | 2013 3xPages with photos typically raise 3x more in donations than pages without 4xPages with video typically raise 4x more in donations than pages without
  19. 19. 19 Thank Donors GiveMN On The Road | 2013
  20. 20. 20 Share: Website Widget GiveMN On The Road | 2013
  21. 21. 21 Donations & Disbursements GiveMN On The Road | 2013
  22. 22. 22 Matching Grants GiveMN On The Road | 2013 Start: 11/14/2013 End: 11/14/2013
  23. 23. 23 Digital Fundraising Tips & Tricks How? GiveMN On The Road | 2013
  24. 24. 24 • Archived Webinars on GiveMN Resource Center – Maximizing Email – Maximizing Social Media – Maximizing Photos & Video – Maximizing GiveMN Mobile • Logo Packs – GiveMN Logo – Give to the Max Day 2013 Logo • GiveMN How-To Videos School Toolkit Click the GTMD Logo in Footer on www.GiveMN.org • Backpack Flyer Template • Email Template • Direct Mail Template • Radio PSA Template • Letter to the Editor Template • News Release Template • Give to the Max Day Preparation Checklist • Give to the Max Day Communication Tip Sheet GiveMN On The Road | 2013
  25. 25. 25 Plan Your Fundraising • How does your school change the world? • How does your donor affect that change? • What inspires your donors? • Who’s the best voice to ask your donors? • Create your suggested donation amounts • Ask for recurring donations starting on GTMD • Ensure staff participation • Don’t be afraid to ask! GiveMN On The Road | 2013
  26. 26. 26 Plan Your Communications • GiveMN Page • Your Own Web Page • Email - personalized as much as possible • Social Media – Facebook – Twitter with hashtag #GTMD13 – YouTube – Blog • Backpack Flyers, Postcards, Letters, & Phone Calls • Local Television, Radio, Newspaper, & Outdoor GiveMN On The Road | 2013
  27. 27. 27 Plan Your Give to the Max Day • Power Hour Strategy • Engage Your Students to Communicate to Parents • Community Events & Volunteer Engagement • Media Outreach, Open House & Tours • Social Media Outreach – Create Facebook status and Twitter tweet templates that donors can easily copy and paste – Ask donors to re-post and re-tweet your good news! • Thanking Donors GiveMN On The Road | 2013
  28. 28. 28 Plan Your Follow Up • Friday morning ‘thank you’ email and social media • Calls and/or hand-written notes to your best donors • Did you win a prize? Meet a goal? Raise a lot? Share the good news with your media partners! • Tell students about their community’s generosity • Remind donors that they can give to your school at any time throughout the year GiveMN On The Road | 2013
  29. 29. 29 Great Examples Mission-Centered Branding: Oak-Land PTA ($7,675) Program Focus: Spectrum High School ($1,930)
  30. 30. 3030 Contact Us schools@givemn.org 651.325.4281 GiveMN On The Road | 2013

×