Slides from 60 minute presentation/discussion about the use of Twitter for Business. Presentation written and presented by Stuart Allen @StuartAllenFCMI MD of The Sales Performance Company Ltd. The presentation took place at The Hive, Worcester @TheHiveWorcs on 18 Nov 2014. The presentation formed part of The Hive's programme to celebrate Global Entrepreneurship Week.

1. This event is part of GEW and
supported by
• The Hive
• Worcestershire
Enterprise Ltd
The theme of GEW 2014 is ‘Get Connected’ and this short
session is all about growing your business connections using
the social media platform of Twitter!

3. A Big Welcome!

4. Stuart Allen
MD of The Sales Performance Company Ltd
@StuartAllenFCMI
#WorcestershireHour
Founder & Main Sponsor

5. Stuart Allen
MD of The Sales Performance Company Ltd
@StuartAllenFCMI
#WorcestershireHour
Founder & Main Sponsor
NOT!
Greg Wallace

6. Stuart Allen
MD of The Sales Performance Company Ltd
@StuartAllenFCMI
#WorcestershireHour
Founder & Main Sponsor
NOT!
Harry Hill

7. Stuart Allen
MD of The Sales Performance Company Ltd
@StuartAllenFCMI
NOT a
Social Media
Marketing
expert…..

8. ….but I have learned
a bit about Twitter!
Twitter Followers
BBC Midlands Today News 61,640
Stuart Allen 51,611
Worcester News 10,485
BBC Hereford & Worcester Radio 10,222
Worcestershire County Council 10,222
#WorcestershireHour 6,943

9. The Biggest Lesson?
When it comes to Social Media for
Business!
SIZE is
EVERYTHING!

10. Third Degree Connections
15,515,802
PEOPLE!
Just 1,485 first degree
connections on my
LinkedIn account
gives me potential
access to over 15.5
Million others!

11. If my 51,661 followers
have on average just
1,000 followers each,
that’s a potential
‘reach’ of
Half a Billion
PEOPLE!

12. Daily newspapers
Circulations 2014 (Average daily sales in January)
All figures originate from the Audit Bureau of Circulations.
The Sun 2,213,659
Daily Mail 1,780,565
Daily Mirror 992,256
Daily Telegraph 544,546
Daily Star 489,067
The Times 384,304
I 298,266
Financial Times 234,193
Daily Record 227,639
The Guardian 207,958
The Independent 66,576
#WorcestershireHour
1,074,982*
*17th November 2014
Worcester News?
Over 9,000 copies are actively
purchased every day and are
read by over 23,500 adults.

13. What is a Twitter Hour?
What is a Hash Tag?

14. Twitter is a Global Platform which is great if I want to sell
my goods/services all over the World.
But what if I only want to sell in a smaller geographical
area?
LIKE WORCESTERSHIRE
Organise a PARTY!
Tell everyone what time to be
there and what the secret word
is to gain access! (the #HashTag)

15. The Background, History &
Future of
#WorcestershireHour
• 6th May 2013 Launch Date!
• 19th Nov 2013 ‘Tweet Up’ featured on BBC Midlands Today
• Feb 2014 Worcestershire Enterprise Ltd formed (Social Enterprise)
• April 2014 #WorcestershireHour & Logo Trade Marked with IPO
• 31 May 2014 FIRST Festival of Business (BBC Mids Today)
• September 2014 Aaron becomes full time employee
• November 17th 2014 – Date announced for Festival of Business 2015
with University of Worcester Business School as headline sponsor
and hosts! Saturday 16th May (at Castle Street City Campus)

16. Key #WorcestershireHour statistics
On 22nd December I signed up for Twitter Analytics data from TweetReach!
The ‘Pro Version’ costs £90 per month and is paid for by The Sales
Performance Company. These figures are since then!
• 8.2 Million individuals have seen #WH
Tweets
• 666.3 Million total message reach
(including duplicates)
• 227,000 Tweets & Retweets sent
• 13,600 separate accounts have used the
hash tag in at least one tweet!

17. www.WorcestershireHour.co.uk
News Page
Send YOUR Stories
Home Page
Prime Sponsor Coverage
Merchandise Page
New!
FREE Business Directory
Listing for ALL
Worcestershire Based
Businesses!
• Logo
• Web Address
• Contact
• Business Biography

18. What’s YOUR Twitter
Strategy?
It will depend upon your:
• Business Sector?
• Location of Target Customers?
• Product or Service?
• B2B or B2C?
• Time?
• Motivation?

19. What’s YOUR Twitter
Strategy?
It will depend upon whether you want to:
• Sell directly?
• Drive traffic to web site?
• Show capability?
• Network?
• Promote specific events?
• GROW FOLLOWERS!

20. My Top
Twitter for
Business Tips!

21. 1:
Tweet to ‘give’
not to ‘get’ PET HATE! People ASKING for
retweets or Facebook likes!
STOP ASKING! START EARNING!

22. 2:
Tweet on a
regular basis
(Spreadsheet)
(Twuffer)
It takes 15/20 minutes a day!
NO EXCUSES! START EARNING!

23. 3:
Always*
follow back
*Genuine Requests
Not following back is extreme
arrogance! It say’s “I’m happy that
you want to hear my voice, BUT
I’m not interested in YOURS!”

24. 4:
Tweet ‘original’
content PET HATE! People auto-tweeting
famous quotes & phrases!
STOP COPYING! START CREATING!

25. 5:
Tweet
photographs*
*Always add description
This iPhone photo I took stood
on Blackfriars Bridge on the
100th Anniversary of WWI got
137 retweets in ONE HOUR!

26. 6:
Use Hash tags (#)
#bizitalk
@bizitalk
www.bizitalk.com
Twitter TIP!
Just Click on any Hash Tag
in any Tweet to see all
tweets with that Hash
Tag!
Small Business Sunday #SBS
5-7.30pm Every Sunday
Organised by Theo Paphitis. He retweets 6
winners each Monday at 8pm & put them on
a special SBS website.

27. 7:
Proactively TARGET &
follow other
people

28. 8:
Engage with People &
Say Thank You!
I can’t do this every time now but
I did when I started out!

29. 9:
Retweet relevant
tweets PET HATE! People who wait for
other people to retweet ‘them’
first!
STOP WAITING! START GIVING!

30. 10:
NEVER tweet
‘drunk’
You ARE what YOU Tweet!
STOP & THINK!

31. 11:
Twitter is NOT for 1:1 ‘chat’.
If you want to chat
use Direct Messages (DM).

32. Let’s look at some specific
ideas!

33. Building Followers
THINK!?
• Why?
• Who?
• How?
• Spotting Fakes
• Flushing Unfollowers with
www.Tweepi.com
Set yourself a Follower Target &
work at it! Go Public like I did
with #50by50
I’m aiming for 100,000 by end of
2015!

34. Twitter Profile
• Photo (can be you or logo)
• Header (photo or logo)
• Background (wallpaper) On PC
Desktop Version
• Biography (who are you?)

35. Tweeting
Tw-empathy
The art of writing the Right
Tweet at the Right Time for
the Right Audience!
• What?
• Where?
• When?
• How? Good & Bad Tweets
• Post dating tweets with www.Twuffer.com

36. ReTweeting
• What?
• Where?
• When?
• Why?
Favoriting(US spelling)
• What?
• Where?
• When?
• Why?

37. Using Photos
• Taking
• Selecting
• Editing

38. Links within tweets
• To another web site
• To your web site
• To a news item
PET HATE! Shortened URLs give
you more space for your message
but hide the real web address!
USE Full Web URL or people won’t Click on
the link!

39. Q & A
Session

40. Enjoy
#WorcestershireHour
@StuartAllenFCMI
Stuart@TheSalesPerformance.co.uk
07557 919039