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The Science of Writing Must-Click
Headlines on Social Media
by Courtney Seiter
Join us on Twitter at #Mozinar
Questions or problems? Email community@moz.com
bufferapp.com
@courtneyseiter
What Is Buffer? It’s This…
@courtneyseiter
But Also…
@courtneyseiter
@courtneyseiter
Source: http://www.slate.com/@courtneyseiter
Source: http://blog.hostgator.com/
@courtneyseiter
@courtneyseiter
Source: https://twitter.com/@courtneyseiter
Source: http://time.com/@courtneyseiter
Source: http://blog.upworthy.com/@courtneyseiter
Source: http://www.theverge.com/@courtneyseiter
Source: http://blog.chartbeat.com/@courtneyseiter
Source: http://www.wired.com/@courtneyseiter
1. Words That Work (and Why)
2. The Psychology of Why We Click
3. How To Test For Yourself
4. Tips and Resources
Headline Science
@courtneyseiter
1. Words That Work
@courtneyseiter
Source: Buffer
Most Popular Words in Viral Headlines
@courtneyseiter
Most Popular Phrases in Viral Headlines
@courtneyseiter Source: Buffer
The 20 Words and Phrases That Get The Most Retweets
Source: http://danzarrella.com@courtneyseiter
Source: https://econsultancy.com
28 Outperforming Adjectives at Econsultancy
@courtneyseiter
Source: http://www.startupmoon.com/
Most Viral Words of 100 Tech Blogs
@courtneyseiter
2. Psychology of Why We Click
@courtneyseiter
Superlatives
@courtneyseiter
@courtneyseiter Source: http://www.conductor.com/
Surprise
@courtneyseiter
Source: http://www.businessweek.com/@courtneyseiter
Questioning
@courtneyseiter
“Do You Close the Bathroom Door
Even When You’re the Only One Home?”
Source: http://www.proquesttechnologies.com/@courtneyseiter
Curiosity
@courtneyseiter
Source: http://www.powerwriting.com/@courtneyseiter
Negatives
@courtneyseiter
Source: http://www.outbrain.com@courtneyseiter
How To
@courtneyseiter
@courtneyseiter
Numbers
Source: http://www.conductor.com/@courtneyseiter
@courtneyseiter Source: http://www.conductor.com/
Audience Referencing
@courtneyseiter
Source: http://www.tandfonline.com/
“Is this your new iPhone4?”
@courtneyseiter
Specificity
@courtneyseiter
@courtneyseiter Source: http://www.conductor.com/
3. Test For Yourself
@courtneyseiter
@courtneyseiter Source: http://www.slideshare.net/
Write Multiple Headlines for Each Post
Source: http://coschedule.com/@courtneyseiter
(It Might Be a Bit Exhausting)
@courtneyseiter
+
Then Test The Best Contenders
@courtneyseiter
…To Find Your Winner
Audience Referencing vs. Non: Huge Change!
@courtneyseiter
Number vs. Superlative: Number Wins!
@courtneyseiter
How to + !
Superlative
Numbers !
+ Specificity
Audience !
Referencing +!
Superlative
Question + !
Superlative
Endless Possibilities….
Source: http://andrewchen.co/
Test Ideas For Posts, Too
@courtneyseiter
@courtneyseiter Source: Buffer
Look For Social Media Traction
Now We Know It’ll Connect
4. Tips and Resources
@courtneyseiter
@courtneyseiter Source: http://www.conductor.com/
@courtneyseiter
@courtneyseiter Source: http://www.outbrain.com
Source: http://www.outbrain.com
@courtneyseiter
16 words
86 characters
@courtneyseiter
!
!
http://bufferapp.com/mozinar
@courtneyseiter
Try A Month For Free!
Email: courtney@bufferapp.com

 Twitter: @courtneyseiter

 Website: bufferapp.com
!

 Find this recorded #Mozinar and slide deck at http://moz.com/webinars very soon!

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The Science of Writing Must-Click Headlines on Social Media