Twitter for Training Handout

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Presented for the South Florida Chapter of ASTD 11/13/2012

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Twitter for Training Handout

  1. 1. Twitter for TrainingJennifer Tomarchio, CPLPjennifer.tomarchio@firstdata.comMobile: 954-461-5724Twitter: @JenTomarchio
  2. 2. Twitter for TrainingIntroductionJoin the Revolution YouTube video: http://youtu.be/0eUeL3n7fDs Notes:Poll Use your Smart phone to text your responses. Or use your mobile device to respond at http://PollEv.com Are you a Tweeter? Are you on Facebook? Are you on Linkedin?11/10/2012 Page 3 of 12
  3. 3. Twitter for TrainingWhat’s In It For You? This hands-on mini-workshop is designed to provide useful tips for leveraging Twitter to enhance your learning programs and expand your own learning and networking opportunities.Twitter What are the benefits of using Twitter?Getting Started on Twitter • Set up your account – recognizable name • Brand yourself o 1 line “bio” o Website address o Actual location o Use a picture…Don’t be an Egg Head! • Find people to follow Twitter Tools: • Hootesuite • TweetDeck • www.Tweetchat.com o to follow hashtag during live chatsPage 4 of 12 11/10/2012
  4. 4. Twitter for TrainingTwitter GlossaryTerm Definition@ The @ sign is used to call out usernames in tweets, like this: Hello @Twitter! It indicates that the tweet was directed specifically to that user. When a username is preceded by the @ sign, it becomes a link to that user’s Twitter profile.Avatar The personal image uploaded to your Twitter profile in the Settings tab of your account.Direct Message Also called a “DM” or simply a “message,” these tweets are private—viewable only by the sender and recipient. Tweets become DMs when they begin with “d username”—which also specifies who the message is for.Favorite To “favorite” a tweet means to bookmark it by clicking the yellow star next to the message. The tweet is then saved underneath your Favorites tab. You can also favorite via SMS.#FF The popular hashtag #FF stands for “Follow Friday.” On Fridays Twitter users often suggest who others should follow by posting tweets with the hashtag #FF.Handle A user’s “Twitter handle” is the username they have selected and the accompanying URL, like so:http://twitter.com/username.Hashtag A word prefaced by the # symbol, marking keywords or topics in a tweet. The hashtag tool was created organically by Twitter users.Protected / Twitter accounts are public by default. Choosing to protect your accountPrivate Accounts means that your tweets will only be seen by approved followers, and will not appear in search.Reply A tweet posted in reply to another user’s message, usually posted by clicking the “reply” button next to their tweet in your timeline. These tweets always begin with @username.Retweet (noun) A tweet by another user which has been forwarded by someone you follow. Retweets are often used to spread news or share valuable findings on Twitter.Retweet (verb) To retweet, retweeting, retweeted. The act of forwarding another user’s tweet to all of your followers.RT Abbreviated version of “retweet.” RT is placed before the retweeted text when users manually retweet a message. See also Retweet.Trending Topic A keyword or hashtag algorithmically determined to be one of the most popular on Twitter at the moment.Tweet (noun) A message posted on Twitter containing 140 characters or fewer.Tweet (verb) Tweet, tweeting, tweeted. The act of posting a message, often called a “tweet,” on Twitter.URL Shortener URL shorteners are used to turn long URLs into shorter URLs. Shortening services can be found online.Username Also known as a Twitter handle. Usernames must be unique and contain fewer than 15 characters. Your username identifies you in replies and mentions.11/10/2012 Page 5 of 12
  5. 5. Twitter for TrainingTweet Chats • To find a chat: http://bit.ly/ChatSched • Check out: #CPLPTtalk; #lrnchat; #elearnchat; #astdchapters • Use www.tweetchat.com Notes:Twitter Voting Resource: http://www.sapweb20.com/blog/powerpoint-twitter-tools/instructions Notes:Page 6 of 12 11/10/2012
  6. 6. Twitter for TrainingGrow a Great Following 1. Look for people you already know 2. Display Tweets on your web page 3. Offer something to followers / WIIFM 4. Join a “conversation” 5. Integrate your social networks 6. Add Social Media links in email signature Learn more: 7 Twitter Strategies for Growing a Great Following http://t.co/awf0hDEa 5 Tips to Build a Powerful Network: http://t.co/B8vvg609 Notes:11/10/2012 Page 7 of 12
  7. 7. Twitter for TrainingTools /Apps • Tweetdeck (http://www.tweetchat.com) • Hootsuite (http://www.hootsuite.com) • Tweetchat (http://www.tweetchat.com) • SAP (http://www.sapweb20.com/blog/powerpoint-twitter-tools/)The Backchannel • Poll Participants • Ask Questions • Check for understanding • Distribute information • Watch for Q & A • Resource: The Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever by Cliff Atkinson http://tinyurl.com/d4pubwz Notes:Page 8 of 12 11/10/2012
  8. 8. Twitter for TrainingMarketing PlannerBlog 1 – 2x/month: • Examples: conference or other learning event summaries. Author: Topic: Author: Topic:Twitter Post Ideas: • Session / event info: • Link to speaker’s blog, website, date/time/topic/registration registration info info • Last call for registrations • • Tweets during programs • Topic/Speaker/registration info (photos, data nuggets) • Blog posts (use Twitterfeed to • RT to Chapter members, NAC, do this automatically) ASTDChapters, ASTD • Key fact or statistic about monthly program topic, registration info My other Twitter post ideas:LinkedIn: • Discussions (Create 1/week – can tie in to program topic) • Monthly program events postedFacebook: • Monthly program events posted • YouTube video clips from events • Photos from every event • Blog link • Media Releases about events (post in Notes)11/10/2012 Page 9 of 12
  9. 9. Twitter for TrainingTwitter Session Prep WorksheetDate: Time:Topic:Registration Link:Speaker’s website:Speaker’s Blog:Key facts/statistics/attention grabbers from session:Tweet Moderator: Twitter Username:Hashtag for session: Other Hashtags:Slide # TweetPage 10 of 12 11/10/2012
  10. 10. Twitter for TrainingDuring the Session • Let the audience know that you plan to use the backchannel in your session • Provide hashtag and username(s) • Encourage them to tweet as a way to share their ideas/insights with the group • Questions can be tweeted as they arise • Moderator can verbalize these are answer if they are SME Notes:Post Session • Answer any unanswered questions in the Twitter stream • Post a summary of key points /additional resources, link to a blog or website • Archive the tweets: http://www.tweetdoc.org/ • Continue conversations with those on Twitter Notes:11/10/2012 Page 11 of 12
  11. 11. Twitter for Training Resources: Source: © 2011 Twitter. More at www.support.twitter.com. http://davidkelly.me/2011/07/whats-twitter-chat/ Intro to Twitter: http://www.youtube.com/user/HRBartender#p/u/8/Hj4uWSAVd9o Twitter Account Set- Up: http://www.youtube.com/user/HRBartender#p/u/7/CNEuqNnBbqo Twitter Profile: http://www.youtube.com/user/HRBartender#p/u/6/6prP28vUSeI How to Find Twitter Followers: http://www.youtube.com/user/HRBartender#p/u/7/4aoNsSzZJdo Twitter Mobile Apps: http://www.youtube.com/user/HRBartender#p/u/6/5VwtESCMCLcPage 12 of 12 11/10/2012

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