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GTMD13 - Maximizing mobile by reaching donors on the go
The document outlines the agenda for the GTMD13 event, focusing on maximizing mobile donations and incorporating technology into fundraising strategies. It includes details on contests with various prizes for video submissions, as well as tips for mobile marketing, such as using QR codes and Facebook ads. Participants are encouraged to consider their legacy of change and provide feedback or questions.
GTMD13 - Maximizing mobile by reaching donors on the go
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- 7. What technology considerations shouldI be making?
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- 25. 25 Use you QRcode
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- 28. 28 Mobile ads onFacebook http://www.wikihow.com/Advertise-on-Facebook
- 29. Your #GTMD13 To-DoList 29
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- 32. “What is yourlegacy of change?” video contest Prizes: • Winning Videos: Two grand prizes of $5,000 • Two Prizes of $2,500 • Five Prizes of $1,000 Most Creative Give to the Max Fundraising Campaign Award Prize - $500 Enter by Nov. 1 Submission details at givemn.org/gtmd13 contests
Editor's Notes
- #4 http://mashable.com/2012/12/11/responsive-web-design/
- #5 http://thenextweb.com/insider/2013/01/14/worldwide-pc-shipments-fall-in-the-fourth-quarter-of-2012-to-90-4-million/
- #6 http://thenextweb.com/insider/2013/01/14/worldwide-pc-shipments-fall-in-the-fourth-quarter-of-2012-to-90-4-million/
- #8 http://mashable.com/2012/12/11/responsive-web-design/
- #23 Which nonprofits would I like to see with a mobile app?
- #26 Also, check Google Analytics to see how much of your web traffic is coming from mobile devices. Is it low? Find ways to increase it. Is it moderate to high? Great! Now, resolve to make the mobile experience even better for your site visitors in 2013!
- #27 An example of elegant use of a QR code in MNSights Magazine, a publication of Minnesota Philanthropy Partners. This QR code links to a video about the nonprofit featured in the print article.
- #28 A majority of people now check their social networks and post to them using their mobile devices. Consider how your messages and posts are reaching mobile users and how you’ll need to adjust what and how you post for this reality.Do use images and linksDon’t use images without a specific purpose (hey, check out the pictures from our holiday party)Don’t use links to long articles or reports without letting people know what to expect. (i.e. “… here’s the full report”)Do share short status updates or ask questionsDon’t post paragraph long status updatesDo “mention” people and organizations in your postsDo promote your own content, blog posts, acolades, etc. on your social networksDon’t go overboard. Be purposeful. All content should be evaluated on the basis of its utility to your audience.
- #29 Promoted posts on Facebook is a great, low cost way to get more eyes on your post and works especially well for reaching people on Facebook through their desktop or mobile device.