Posting contents on social medias has never been this thoughtful - we always have been posting things without considering the effects that is perceived by our market. The EST of DM has analyzed the social media, local and national, and they share the findings here. Check it out! --- BXP DM AIESEC in Indonesia

1. AIESEC Indonesia
On Twitter and Facebook

2. The market is
not targeted.
Findings 1

3. Suggestions
Use infographic if
you want to show
fun facts or any
information about
any knowledge.
If brand is
perceived as a
verb, then our
twitter hasn’t
used it yet.

4. Use
infographic if
you want to
show fun facts
or any
information
about any
knowledge.

5. If brand is
perceived as a
verb, then our
twitter hasn’t
used it yet.
WHEN PEOPLE
Use Your
BRAND NAME AS A
Verb, THAT IS
REMARKABLE
Meg Whitman, American Business Woman

6. Findings 2
If compared with another
global NGO Twitter accounts
such as WWF and TEDx,
AIESEC hasn’t optimised
the use of landing page
If compared with
another global
NGO Twitter
accounts such as
WWF and TEDx,
AIESEC hasn’t
optimised the use
of landing page

7. Suggestions
ATTACH LINKPOST ABOUT
LEADERSHIP
THINGS
USE HUMAN
LANGUAGE

8. Facebook
https://www.facebook.com/AIESECinIndonesia

9. Finding #1: Happy India Information
• Information of
Happy India is not
really “happening”
• Message is not
delivered to the
market
• Safe reminder is
posted only once in
several hours before
the event

10. Impacts & Possible Solution
1. Not many possible EPs may see and aware about
the information. Or they may even be late for the
event and miss it
Make clear and exact schedule for Happy India promotion
(date and time), not only once and for safe reminder but several
more times so more people will see and share the information.

11. Finding #2:
Based on survey to strangers:
Not many information posted
Interesting information format, however the
posts are not really ‘hype’

12. Impacts & Possible Solution
Markets are not aware with the information in
fanpage Users jadi sekedar baca atau bahkan
ga aware sama information yang ada di
fanpage
More update, make differences between internal events
information and campaign with clear schedule

13. ANALYSIS

14. What is Youtube?

15. Introduction
Jazman “Will Smith” Barizi

16. Community
Jazman wants to find
out more so he opens
the website from the
call-­‐to-­‐action
Value Delivery
Jazman watches the
video from AIESEC
Indonesia’s youtube
channel
Consideration
Jazman is intrigued and
opens the AIESEC
Indonesia’s channel to
see other videos
Attraction
Jazman is checking out
youtube and came
across a video from
AIESEC Indonesia

17. This is not what’s
happening in reality

18. We are not using Youtube
properly because we are still
confused on its purpose
Ngerti gak lo
semua?

19. About Page

20. About Page
Lack of informations
Not integrated (links) to
other digital media channel

21. About Page
[Comparison]

22. About Page
[Comparison]
Decent info about AIESEC
Linked to other social media
channels

23. Videos Page

24. Videos Page
Too many conference videos
Jargons is no good to externals
Thumbnails of videos looks
amateur

25. Videos Page
[Comparison]

26. Videos Page
[Comparison]
Video thumbnails & titles looks
professional and interesting
Videos are diverse
Content of video is suitable also for
externals viewers

27. Sampai disini ada
pertanyaan gak?

28. Thumbnails & Titles
“AIESEC Indonesia’s videos looks amateur, meanwhile AIESEC
India’s looks professional and more interesting”

29. Thumbnails & Titles
AIESEC Bandung & AIESEC UB

30. Video Content
What are your expectations before
watching?
What was the video about?
How do you feel after watching the
video?
Talking about his AIESEC experience
The video is about his experience
I did not understand, he speaks too
fast and talking in words I don’t
understand

31. Video Content
What are your expectations before
watching?
What was the video about?
How do you feel after watching the
video?
Talking about his experience
I feel interested, what he said was
clear

32. Suggestions
Get a Microphone
Use subtitles if needed
Remember that external parties are also your viewers
Thumbnails does matter!
Video = Storytelling
(Make an effort!)

33. Aiesec Indonesia on

34. Introduction

35. Facts about @aiesecindonesia
account
• 93.2 Likes per photo
• 81 Likes per video
• 0.9 Comments per photo
• 3 Comments per video

36. Hey Aiesec!

37. • National or International celebration
• Sharing recent activities each LC
• Quotes with hashtag about project
(#globalcitizenday, #YouthSpeak, etc)
• Open recruitment for position or new member
• Past experience storytelling
What are they posting about?

38. Findings
• Misinformation
• Ignored question
• Too hard to read
• No common popular
hashtags

39. What’s the impact?
Misinformation causes bad image or
reputation.
No common hashtags less promotions.
Lost interest quickly

40. Suggestions
Be interactive with your audience.
Be hashtags wise with your post.
Make your contents Instagram
friendly.
#love
#happy
#leadership
#experience
#exchange
#culture

41. Customer flow on Instagram

42. Meet Jazman

43. Jazman
Jazman is a bright kid, so he
wants to find about
opportunities in his town, so
he looks up in Instagram.
how was his journey?
let’s find out!

44. Jazman asks about information
in one of AIESECxxx’s post but
he didn’t get any response.
Jazman found AIESECxxx on
Instagram and quickly get confused
and lost interest quickly.
Jazman explore about
#leadership #exchange and
#experience on Instagram but he
didn’t found AIESEC.
Jazman found out about an event
on AIESEC xxx, he wants to
signup but the information was
too small to read.

45. How could that happen?

46. Jazman found AIESECxxx on
Instagram and quickly get
confused and lost interest
quickly.
Case 1
Deliver your messages
well and keep it simple!
Make your contents as
interesting as you can!

47. Jazman explore about #leadership
#exchange #volunteering and
#experience on Instagram but he
didn’t found AIESEC.
Case 2
Use hashtags. period

48. Jazman found out about an event
on AIESECxxx on Instagram, he wants
to signup but the information was
too small to read.
Case 3
Make your contents
Instagram friendly!
Put all important informations
on the caption!

49. Jazman asks about information
in one of AIESECxxx’s post on
Instagram but he didn’t get any
response.
Case 4
Be a good
costumer care