Easy to Use, Difficult to Master: Social Media in 2013

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This is a presentation on Social Media that I created for the Orlando chapter of the Society for Technical Communication and the UCF FTC chapter.

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Easy to Use, Difficult to Master: Social Media in 2013

  1. 1. Thanks forCOMING
  2. 2. Rhyne Armstrong@ninety7 - facebook.com/rhyne – rhynearmstrong@gmail.com
  3. 3. Why am ITalking about this?
  4. 4. GreatI’m talking to myself.
  5. 5. You need toknow this stuff
  6. 6. Realityand where you fit in YinsocialYang of & media Tips to help you survive
  7. 7. 69%of online adults
  8. 8. 850 Million active users on Facebook
  9. 9. 175 Milliontweets sent every day in 2012
  10. 10. 163 Billiontweets since the beginning
  11. 11. 80 million users on Instagram
  12. 12. These sites are just Tools
  13. 13. It starts with You
  14. 14. This is ourInterconnected reality
  15. 15. Perception is Fact
  16. 16. PerceptionRarely changes
  17. 17. The basics aresimple
  18. 18. A gathering ofindividuals communicating
  19. 19. New schoolOld school
  20. 20. Please, beHuman
  21. 21. Find your ownvoice
  22. 22. Protect yourImage
  23. 23. Anonymity is becoming a Myth
  24. 24. You look forThem
  25. 25. They look for You
  26. 26. 89% use it forRecruiting
  27. 27. 1 of 5 us it toresearch a prospect
  28. 28. 1 of 3 who use it have rejectedof itapplicants because
  29. 29. Why not havenothing?
  30. 30. How can you be an expert in communication of ANY kind by ignoring the biggest trend incommunication in the modern era?
  31. 31. Don’t
  32. 32. Build yourcredibility
  33. 33. Link yoursites
  34. 34. Use onlineResources
  35. 35. Keep your resume fresh
  36. 36. Social MediaAt work?
  37. 37. Use it forNetworking
  38. 38. Use it forResearch
  39. 39. Social MediaFor work?
  40. 40. ReputationManagement
  41. 41. Help your company stay Relevant
  42. 42. CraftMessages
  43. 43. Marketing doesn’t Own it!
  44. 44. Divein
  45. 45. Become one of them
  46. 46. Never post negative comments about Your Job
  47. 47. Never post negative comments about Your Clients
  48. 48. Don’tFlirt
  49. 49. Never postProprietary information
  50. 50. Assume everyone can seeeverything
  51. 51. WatchWhatyou post
  52. 52. Watchwhenyou post
  53. 53. Watchwhere you post
  54. 54. Learn theLanguage
  55. 55. knowyourmeme.com
  56. 56. Check before you post anything
  57. 57. snopes.com
  58. 58. Use it toInteract with users
  59. 59. Observe whatothers are doing
  60. 60. Stopgracefully
  61. 61. TechnicalCommunicator?
  62. 62. • Social Media Strategist• Community Manager• Blogger• Social Media Marketing Specialist• Search Engine Marketing• Online Customer Service• Online Technical Support• Director of Social Media
  63. 63. • Interactive Designer• API Writer• SEO Manager• Web Analyst• Content Manager• Copywriter• Graphic Designer
  64. 64. Time forDiscussion
  65. 65. Thank you!Rhyne Armstrong @ninety7 facebook.com/rhynerhynearmstrong@gmail.com

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