August Content Calendar

Social Media Content Calendar
August 2015

© 2015 BancVue. All rights reserved. Not for distribution.
Agenda
  Social Media Basics
  Daily Post Recommendations

Social Media
Why is this important?
 1 in 6 people on Earth have a Facebook account
 Twitter has 645 million users
 Rallying behind seasonal or promotional themes can create consistency for your
brand
 Planning out content in advance can save you hours of work in your day-to-day
processes
 Engaging with your community on social media builds on your relationship &
provides the public a snapshot of your great personal service
 Creates a framework to organize social media ideas
How Should I use this?
 Copy and paste the posts to Facebook/Twitter/Instagram
 Download images from link
 If multiple posts, space them out throughout the day
-  Separate Twitter posts by at least 1-hour
 Brainstorm ideas for next month
 Reap the rewards!

Daily Checklist
Getting started is easy! Here are some simple steps to incorporate every day to
maintain an engaging social presence.
 Spend 10 minutes favoriting/retweeting/responding to Twitter users and financial
influencers
Retweet one interesting article a day
 Spend 5 minutes engaging on Facebook
 Comment on one Facebook post
 Like/Follow 2-5 new people/businesses every day
 If someone (non-employee) comments or responds to Twitter/Facebook posts,
ALWAYS respond back and try to keep the conversation going
Food for thought:
Growing a network takes consistent and thoughtful effort. Focus on quality over
quantity and follow this daily plan, and you will begin to see how much of an asset
social media can be.

Social Media – Follow, Like, Pin It
Here are some Kasasa clients who are doing a great job with Social Media.
  Twitter:
•  https://twitter.com/msb_mi
•  https://twitter.com/NeighborhoodCU
•  https://twitter.com/CoastlineFCU
•  https://twitter.com/SouthFloridaFCU
•  https://twitter.com/KernFCU
  Facebook
•  https://www.facebook.com/wilsonbankandtrust?fref=ts
•  https://www.facebook.com/creditunionwest?fref=nf
•  https://www.facebook.com/NeighborhoodCreditUnion?fref=ts
•  https://www.facebook.com/mainstreetbankmi?fref=nf
Pinterest
•  https://www.pinterest.com/destinationscu/
•  https://www.pinterest.com/bellcofcu/
•  https://www.pinterest.com/soopercu/
•  https://www.pinterest.com/ffcommunity/
Instagram
•  https://instagram.com/wilson_bank/
•  https://instagram.com/voyagefcu/ - not a Kasasa client but they do a great job engaging
•  https://instagram.com/coast_capital/ - not a client but utilizes video aspect

Local & National Engagement
Engaging with Kasasa and local businesses is a way to bring the brand to life in
your community.
 Kasasa:
•  http://blog.kasasa.com
•  https://twitter.com/kasasa
•  https://www.facebook.com/doyoukasasa
•  https://www.pinterest.com/doyoukasasa/
•  https://instagram.com/doyoukasasa/
 Engage Locally
•  Local government agencies (Police, Fire Department, Visitor’s Center, Chamber of
Commerce, etc.)
•  Restaurants
•  Schools
•  Support Services
•  Community Libraries
•  Event Centers
•  Country Clubs

Social Media Examples
Sharing content that has been posted to the Kasasa
Social Media pages – as well as other institutions – is
a great way to show that Kasasa is a national brand.

August 1st
  Facebook
•  National Mustard Day
-  Happy Mustard Day! What is your go-to
mustard: yellow or craft? We tend to lean
local J (Attach Image)
  Twitter
•  National Mustard Day
-  Happy Mustard Day! What is your go-to
mustard: yellow or craft? We tend to lean
local J (Attach Image)
•  It’s #NationalGirlfriendsDay today! If you
forgot about this holiday grab your last
minute flowers from (insert local florist.)
http://bit.ly/1VJPABz

August 2nd
  Facebook
•  If you had a button to unspend, what would you use
it for? #ForgivenessDay (Attach Image)
  Twitter
•  If you had a button to "unspend" one thing, what
would you use it for? #InternationalForgivenessDay
(Attach Image)
•  You are FORGIVEN! 5 Steps to Healing Your
Financial Regrets via @Forbes:
http://onforb.es/1JveZpk
•  Next Sunday is #NationalBookLoversDay: What is
you favorite book relating to #finance?
•  How To Forgive Yourself for Your Financial Follies via
@GoGirlFinance: http://bit.ly/1g2ghkD
#InternationalForgivenessDay
http://bit.ly/1S9tmcL

August 3rd
  Facebook
•  Give your kids the option to spend or save
their allowance w/ the caveat that you'll
match their savings (attach image)
  Twitter
•  Give your kids the option to spend or save
their allowance w/ the caveat that you'll
match their savings. #TeachingMoney
(attach image)
•  What do robot pigs and financial literacy
have in common? We thought you’d never
ask: http://bit.ly/1Mq3cPl
•  #NationalBookDay is coming up! We want
to know: What was your favorite book as a
child?
TASK:
Spend 10 minutes on Twitter engaging with users
and seeking out financial influencers (See Twitter
Guide for what it means to “engage.”)
http://bit.ly/1D3mJCc

August 4th
  Facebook
•  If Louie was playing today, who would
you love to see him perform with?
(Attach Image)
  Twitter
•  If Louie was playing today, who would
you love to see him perform with?
(attach image)
•  Reading, writing, arithmetic - and
financial literacy via @TheHIll:
http://bit.ly/1GzuPgr
•  Teaching financial lessons to children,
no matter what the age, can be tough.
How do you talk to your kids about
money? #FinancialLiteracy
TASK:
Spend 10 minutes on Twitter looking at financial
articles and showing some love (Retweeting/
Favoriting/Commenting)
http://bit.ly/1MSAGCO

August 5th
  Facebook
•  A little word association for your hump day
(attach image)
  Twitter
•  #BackToSchool Savings Tip: Use Facebook &
Twitter to get exclusive coupons. Which
brands do you think offer the best deals?
•  If you could be one character from your
favorite book who would it be?
#NationalBookDay
•  Top 10 Personal Finance Books of All Time via
@Inc: http://bit.ly/1Kivcnz
TASK:
Spend 15 minutes on Twitter following business and
consumers in your city and showing them love
(Retweeting/Favoriting/Commenting)
http://bit.ly/1DJXoId

August 6th
  Facebook
•  POP QUIZ: How much of your
household income do you think you
should be putting towards your
retirement?
  Twitter
•  A little word association for your
Thursday (attach image)
•  POP QUIZ: How much of your
household income do you think you
should be putting towards your
#retirement?
•  #MoneyAsYouGrow Tip: Encourage
your child to always save 10% of the
money he gets. #FinancialLiteracy
TASKS:
- Spend 10 minutes on Twitter engaging with
your community
- Spend 10 minutes on Facebook Liking/
Commenting on local business’s posts
http://bit.ly/1DJXoId

August 7th
  Facebook
•  Have you started to feel the heat in your energy bill?
7 Cool Savings Tips to Lower Your Temperature This
Summer: http://bit.ly/1fjJMxh
  Twitter
•  Number 6 is perfect for #Summer! "15 Fun Financial
Literacy Crafts For Kids" - http://bit.ly/1HOYFPV
•  10 Easy Ways To Save $250 This Week via
@Refinery29: http://r29.co/1HH2GYK
TASK:
Spend 15 minutes on Twitter engaging with financial
influencers – asking them questions, RT’s, and responding to
their posts
TIP: If posting a link to
Facebook w/out a
separate image REMOVE
the URL after the preview
pops up

August 8th
  Facebook
•  Schedule a post about something going on in your
community (Examples Below)
-  Is a community event coming up?
-  A throw back picture
-  A thank you to a local business
-  Customer highlight,
-  Employee highlight
  Twitter
•  Do you agree with the three-premisis of #wealth?
#HappinessDay http://bit.ly/1eeF830
•  What is the one thing that always makes you happy?
#HappinessDay
TASK:
Enjoy your weekend & don’t worry about social media

August 9th
  Facebook
•  What is your favorite book of all time? GO!
(Attach Image)
  Twitter
•  What is your favorite book of all time? GO!
#BookLoversDay (Attach Image)
•  Best Personal Finance Books For All Ages via
@Forbes: http://onforb.es/1CTEhAr
TASK:
Enjoy your weekend
http://bit.ly/1VJPXvM

August 10th
  Facebook
•  Agree or Disagree: Financial happiness is
having your money work for you. Not the
other way around. (Attach Image)
  Twitter
•  FACT: The average family with school-age
children will spend $669 on #backtoschool
items. What are you doing to save this year?
•  #BackToSchool Savings Tip: Shop at home
first. You'll be surprised how many of the
essentials are laying around the house.
•  When prepping food, talk about how much
money you're saving and what the money
could go towards. #FinancialLiteracy
•  Ever wonder how you should be teaching
your children about money
#MoneyAsYouGrow has tips for every age:
http://moneyasyougrow.org
TASK:
Spend 10 minutes on Facebook engaging with your
community
http://bit.ly/1D6OWYs

August 11th
  Facebook
•  As you're prepping food, talk about how much
money you're both saving and what that money
could go towards. (Attach Image)
  Twitter
•  Today is show your bank some love day! Tell us
where you bank using #IKasasaAt: ps. we may
or may not have made up a holiday J
•  #BackToSchool Savings Tip: Set expectations
for you and your kids. We all know that once
you get inside the store it's a big game of want.
TASKS:
- Go to the Kasasa Pinterest page
(https://www.pinterest.com/doyoukasasa/) and post
one article to Twitter that you think will resonate with
your audience
- Spend 10 minutes looking at financial hashtags tags
and engaging with them
http://bit.ly/1JqF25s

August 12th
  Facebook
•  Come back in time with us. You're living in your
parents house, and you've finally saved up enough
pocket money from mowing all those lawns and
babysitting. (Attach Image)
  Twitter
•  Do you remember the first record you bought? Who
was it? #VinylRecordDay (Attach Image)
•  #BackToSchool Savings Tip: Hold out for #LaborDay
sales when purchasing big-ticket items like laptops
and other electronics.
•  The Importance of Saving Money For An Emergency
Fund: http://bit.ly/1TOmBdL
TASK:
Spend 10 minutes on Twitter opening up communication with
financial influencers
http://bit.ly/1D3nJWQ

August 13th
  Facebook
•  Post about something going in within your community this week/
weekend
  Twitter
•  #BackToSchool Savings Tip: Err on the side of caution when it comes to
store credit cards. They equal temptation unless managed wisely.
•  When prepping food, talk about how much money you're saving and
what the money could go towards. #FinancialLiteracy
TASKS:
- Spend 15-1 hour participating in @Wisebread’s financial twitter chat
(#Wbchat) at 3PM EST
- Spend 10 minutes on Facebook commenting and showing love to local
businesses in your area

August 14th
  Facebook
•  On this day in 1935 the Social Security Act was signed. Want to know
how much you can expect to receive? Check out this link:
http://www.ssa.gov/myaccount/
  Twitter
•  On this day in 1935 the #Social#SecurityAct was signed. How much
can you expect to receive? Check out this link:
http://www.ssa.gov/myaccount/
•  Any #mommybloggers out there using these apps for their
#backtoschool needs? http://bit.ly/1CTEtQf
•  7 Cool Savings Tips to Lower Your Temperature This Summer:
http://bit.ly/1RNq92w
TASK:
Spend 10 minutes on Twitter engaging with your community/responding to
peoples post’s

August 15th
  Facebook
•  Describe your best friend in 2
words (attach image)
  Twitter
•  Describe your best friend in 2
words #BestFriendsDay (attach
image)
TASK:
Enjoy your weekend
http://bit.ly/1S9r9y1

August 16th
  Facebook
•  The Egyptian financial markets are riddled with Pyramid
schemes. #BadJokeDay
  Twitter
•  Sorry to hear that daylight savings is the only savings you
have left. #BadJokeDay
•  Financial markets have a very safe way of predicting the
future. They cause it. #BadJokeDay
•  The Egyptian financial markets are riddled with Pyramid
schemes. #BadJokeDay
TASK:
Enjoy your weekend

August 17th
  Facebook
•  Happy Thrift Shop Day! (Attach Image)
  Twitter
•  Happy #ThriftShopDay! (attach image)
•  #SummerSavings: Planning a free date night or
friend-hang once a week can save you up to $35
a week!
•  #BackToSchool Savings Tip: Look out for your
states tax holidays. These are becoming more &
more popular and can save you those extra few
$$!
TASK:
RT 4 good financial tip blogs
http://bit.ly/1euTzzV

August 18th
  Facebook
•  For larger purchases, show your kids how to
do the research online, reading reviews, and
comparing costs. (Attach image)
  Twitter
•  How do you practice #SummerSavings with
family? 8 Little To No Cost Family Activities:
http://bit.ly/1JeF5Ry
•  #BackToSchool can be pricey: where do you
find your best deals: online or in the stores?
TASKS:
- Spend 10 minutes on Facebook engaging with
financial media. Comment/Like/Share one article
-  Ex. Comment on a Kasasa post
-  Share content from one of our partners:
DepositAccounts, Nerdwallet
- Spend 10 minutes on Twitter creating a list of
financial bloggers who offer good content (see Twitter
best practices guide)
http://bit.ly/1I5z4Cx

August 19th
  Facebook
•  Repost or share 1 financial media blog post
that speaks directly to your audience
-  Here are some of our favorites: Experian,
Nerd wallet, Deposit Accounts, Billfold
-  Remember, include a caption that highlights
your favorite part or poses a related question
to your audience.
  Twitter
•  For larger purchases, show your kids how to
do the research online, reading reviews, and
comparing costs. (Attach image)
•  8 Simple Ways To #Save Money on School
Supplies: http://bit.ly/1SA32Du
#BackToSchool
•  #BackToSchool Savings Tip: Use price
comparison apps! Ex. Favado, PriceGrabber,
ShopAdvisor.
TASK:
Spend 15 minutes- 1 hour participating in
@Experian’s Twitter chat (#CreditChat) at 3PM EST
http://bit.ly/1I5z4Cx

August 20th
  Facebook
•  “Isn’t it astonishing that all these secrets have been preserved for so
many years just so we could discover them!”- Orville Wright:
http://bit.ly/1IioNbo
  Twitter
•  How do you practice #SummerSavings with family? 8 Little To No Cost
Family Activities: http://bit.ly/1JeF5Ry
•  Clothes are one of the largest costs w/ #BackToSchool shopping. Check
your (and other people's) closets before heading to the mall!
•  I’m sure Orville Wright would have loved to know these travel savings tips
before he hopped on that plane: http://bit.ly/1IioNbo

August 21st
  Facebook
•  The Parenting Financial Literacy Quiz: Which
Financial Superparent Are You?
http://bit.ly/1CTELGG
  Twitter
•  The Parenting Financial Literacy Quiz: Which
Financial Superparent Are You?
http://bit.ly/1CTELGG
•  #BackToSchool Savings Tip: Don't buy the entire
wardrobe at once. Wait till after school starts & prices
drop before filling those closets!
•  Clothes are one of the largest costs w/
#BackToSchool shopping. Check your (and other
people's) closets before heading to the mall!
•  There is no shame is asking for a discount if you
cannot afford a good or service. This is especially true
with setup fees #SummerSavings

August 22nd
  Facebook
•  POP QUIZ: How much do you think a tooth is
worth these days? (Attach Image)
  Twitter
•  POP QUIZ: How much do you think a tooth is
worth these days? (Attach image)
•  How did you get per tooth from the tooth fairy
when you were a child? #NationalToothFairyDay
•  There’s an app for everything! Especially when it
comes to travel savings: http://bit.ly/1Jvg3JI
http://bit.ly/1U2QSWm

August 23rd
  Facebook
•  Want to keep up with us in real-time? Follow us on
Twitter for updates and savings tips! (Insert Twitter
URL)
  Twitter
•  Tired of hearing about in 140 characters or less? Give
us a LIKE on Facebook (Insert Facebook URL)

August 24th
  Facebook
•  FACT: It would take $47,741,510 dollar bills
to wrap around the circumference of Pluto.
Unfortunately that isn’t enough to buy back
its planetary status : / (Attach Image)
  Twitter
•  #BackToSchool Savings Tip: Don't let you
kids pressure you! Easier said than done,
but so important when shopping to save.
•  #Moms, tired of spending a fortune on
summer activities with the kids yet? Look no
further! http://bit.ly/1CTF98c
•  What are you #BackToSchool savings tips?
Hit us with your savviest tactics? http://bit.ly/1IpXY3j

August 25th
  Facebook
•  Set a summer travel budget and have your kids
decide if you should take one big trip or a few
smaller ones, factoring in costs along the way.
(Attach Image)
  Twitter
•  #BackToSchool Savings Tip: Don't buy in bulk
just to buy. Do you really need a 30-pack of
Sharpies? Yeah, didn't think so.
•  Save Money As A Family: 3 Ways To Teach Kids
Good Savings Habits: http://bit.ly/1KjabGo
TASK:
Spend 15 minutes on Twitter chiming in on discussions.
Show some love, add value, and pose another
question to keep the conversation going
http://bit.ly/1D3oteF

August 26th
  Facebook
•  “How important it is for us to recognize and celebrate
our heroes and she-roes!” – Maya Angelou (Image
coming)
  Twitter
•  “How important it is for us to recognize and celebrate
our heroes and she-roes!” – Maya Angelou
#WomensEqualityDay (Image coming)
•  What are your favorite summer savings activities to do
with your kids? http://bit.ly/1IcnGni
•  12 financial tips for women via @BankRate:
http://bit.ly/1MiKRmg
•  Why Women Must Ask (The Right Way): Negotiation
Advice From Stanford's Margaret A. Neale via @Forbes:
http://onforb.es/1IgUJLp
TASK:
Spend 10 minutes showing love to financial bloggers and/or
commenting on women’s equality day
http://bit.ly/1S9s81d

August 27th
  Facebook
•  Just because you set a budget, doesn’t
mean you don’t deserve to treat yourself.
How do you indulge? http://bit.ly/1Lr8KIX
  Twitter
•  #Justbecause you set a budget, doesn’t
mean you don’t deserve to #treatyoself:
http://bit.ly/1Lr8KIX
•  The Tech Mom's Guide To Parenting: 5
Apps To Help With The #BackToSchool
Season: http://bit.ly/1CTEtQf
TASKS:
Spend 10 minutes engaging with your community
on Facebook
Spend 15 minutes – 1 hour participating in
@Wisebread’s Twitter chat (#Wbchat) at 3PM EST
http://bit.ly/1SK9Ezi

August 28th
  Facebook
•  Agree or disagree? (Attach Image)
  Twitter
•  Do you agree or disagree? #IKasasaAt
(Attach image)
•  #BackToSchool Savings Tip: Sell or swap
uneeded materials online w/ @Swap or
@SwapMamas!
•  School is almost here! What are your
#BackToSchool savings tips?
http://bit.ly/1h0JtbU

August 29th
  Facebook
•  Buy Local And Eat Healthier At The Same
Time: http://bit.ly/1MG0To9
  Twitter
•  Embrace the herbs! 7 Tips to Eat Healthy
That Can Save You Money Too:
http://bit.ly/1TU103L
•  Buy local, eat local, bank local #IKasasaAt
____
•  Buy Local And Eat Healthier At The Same
Time: http://bit.ly/1MG0To9
http://bit.ly/1fBesuc

August 30th
  Facebook
•  Post about something going on within your
community
  Twitter
•  RT two local businesses in your community

August 31st
  Facebook
•  The Summer is winding down, which means it’s the perfect
time to give yourself a financial check up:
http://bit.ly/1HH43H7
  Twitter
•  Ways to save an extra $1000 by labor day via @Forbes:
http://onforb.es/1CO2XKO
•  The Summer is winding down, which means it’s the perfect
time to give yourself a financial check up:
http://bit.ly/1HH43H7
•  End of #Summer BBQ Anyone? http://bit.ly/1JybZbB

Daily Checklist
So once again, here are some simple steps to incorporate every day to maintain an
engaging social presence.
 Spend 10 minutes favoriting/retweeting/responding to Twitter users and financial
influencers
Retweet one interesting article a day
 Spend 5 minutes engaging on Facebook
 Comment on one Facebook post
 Like/Follow 2-5 new people/businesses every day
 If someone (non-employee) comments or responds to Twitter/Facebook posts,
ALWAYS respond back and try to keep the conversation going
Food for thought:
Growing a network takes consistent and thoughtful effort. Focus on quality over
quantity and follow this daily plan, and you will begin to see how much of an asset
social media can be.

Have questions or need help?
Contact your MPM.
A lso, check our Goo gle M y Business page at:
ht tp:/ /bit.ly/1R5EU0h

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