AIESEC India Social Media

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AIESEC India Social Media provides education on the some DOs and DONTs for social media keeping the AIESEC brand in mind.

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AIESEC India Social Media

  1. 1. Social Media for AIESEC IndiaBrand Summit 2012
  2. 2. Facebook TimelineWhat’s new about the timeline? Cover image Profile picture smaller and square Custom icons for third-party apps Messaging More prominent “About” section Visitors see their friends Pinning and highlighting posts Milestones Timeline Analytics
  3. 3. Facebook TimelineWhat’s new about the timeline? Cover image Profile picture smaller and square Custom icons for third-party apps Messaging More prominent “About” section Visitors see their friends Pinning and highlighting posts Milestones Timeline Analytics
  4. 4. Analytics
  5. 5. Competitor AnalysisWho are your competitors?What are they doing?What is the audience saying about them?What are they doing well?Key takeaways and insights
  6. 6. Your Goals Connect with new businesses Recruit students to join AIESEC Increase awareness of what AIESEC is Promote all the awesome things that we are doing
  7. 7. Your Audience• Who is your audience? Students, what faculties? Businesses, what industry? Alumni, what are their names?• Who is your ideal audience? Where can you find them?
  8. 8. Your Key Messages• What are your key messages? AIESEC is great because it’s the best place for someone like me to develop into a person that could impact the world AIESEC offers young people like me the opportunity to get experience and skills that matter today AIESEC has challenging leadership experiences AIESEC offers international internships AIESEC allows me to interact with an extensive global network
  9. 9. What to post? • Facebook: More visuals (video/photos) Updates that will not garner a reply tweet but a like.
  10. 10. • Facebook and Twitter are not the same!
  11. 11. What to post?UpdatesWhat is the world talking about?Articles/BooksNewsInterviewsTestimonials110reasonsBlog posts
  12. 12. FacebookMandatory•It is mandatory for every LC to have a Facebook Page. No LC is allowed tohave more than 1 facebook page.•The name of the LC Page should be in the format, ‘AIESEC in LCName’.For Eg. The LC Facebook Page of AIESEC Hyderabad should be ‘AIESECin Hyderabad’ only.•It should be ensured that AIESEC should be spelled correctly and INCAPITAL LETTERS.•Itshould be noted, that only a facebook PAGE should be created for theLC’s Facebook Presence. no Groups, People Profiles or any other forms ofidentity should be created for an LC. For all internal Purposes, GROUPSwith a Private Setting should be used. No External should have anyexposure to the internal communication of AIESECers.
  13. 13. Facebook Guidelines Donts • Use the fan page. Don’t leave itDos unattended; delete the non-active fan•When creating AIESEC Page, use the pages and accounts.proper AIESEC colors and logo provided • No slang, no AIESEC “terms”,on myAIESEC.net.•To have followers, engage maximum campaignspeople, be out there in the market and use • Don’t post random stuff, and useall the facilities that facebook provides. offensive language Media•Promote partners(brand aligned) • Do Not Spam non AIESECers with event•Keep AIESEC secrets, don’t talk @ on Invitations and other messages, no mafiawalls. wars Farmville poker on LC pages, no•Use polls to engage your audience into games no activities, NO non-AIESECuseful discussions applications.•Every standardized event can have a page, • No LC Facebook AccountsBalakalaakar, Youth to Business, Empower. • Don’t share internal messagesNo pages should be made for matchingmania, no GBM’s, no AGM’s, no mailers etc. • Dont use applications which ask random•All inspiring videos, events, short films, no and embarrassing questions aboutskolling punishments, no jives and parties. people.
  14. 14. Finding ContentFollow blogs: Google ReaderDiscover blogs: Google Alerts Flipboard (mobile)Twitter listsKeywords, hashtagsPinterest, YouTube, Google Alerts/News/BlogsAttend events
  15. 15. Finding Content • Twitter lists: AIESEC India LCs International LCs Your LC members Other campus clubs or faculties Journalists Private list of alumni and TN takers Private list of potential TN takers Private list of competitors
  16. 16. How often? Twitter 8-10/day Facebook 2-3/day
  17. 17. Who’s in charge?VP should train andsuperviseRequires system toreceive LC updates Make VPs responsible for their own updates
  18. 18. Social Media Schedule
  19. 19. AnalyticsHootsuite (ow.ly) or bit.lyFacebook analyticsWebsite/blog analyticsTrack followers, RTs, likes, commentsKlout and other websites
  20. 20. Brand MonitoringGoogle AlertsGoogle yourselfSearch tweetsSocialMention.com
  21. 21. And NowWhat to Do and WhatNot to Do on SocialMedia
  22. 22. FacebookMandatory•It is mandatory for every LC to have a Facebook Page. No LC is allowed tohave more than 1 facebook page.•The name of the LC Page should be in the format, ‘AIESEC in LCName’.For Eg. The LC Facebook Page of AIESEC Hyderabad should be ‘AIESECin Hyderabad’ only.•It should be ensured that AIESEC should be spelled correctly and INCAPITAL LETTERS.•Itshould be noted, that only a facebook PAGE should be created for theLC’s Facebook Presence. no Groups, People Profiles or any other forms ofidentity should be created for an LC. For all internal Purposes, GROUPSwith a Private Setting should be used. No External should have anyexposure to the internal communication of AIESECers.
  23. 23. Facebook Guidelines DontsDos • Use the fan page. Don’t leave it•When creating AIESEC Page, use the unattended; delete the non-active fanproper AIESEC colors and logo provided pages and accounts.on myAIESEC.net. • No slang, no AIESEC “terms”,•To have followers, engage maximum campaignspeople, be out there in the market and useall the facilities that facebook provides. • Don’t post random stuff, and use•Promote partners(brand aligned) offensive language Media•Keep AIESEC secrets, don’t talk @ on • Do Not Spam non AIESECers with eventwalls. Invitations and other messages, no mafia•Use polls to engage your audience into wars Farmville poker on LC pages, nouseful discussions games no activities, NO non-AIESEC•Every standardized event can have a page, applications.Balakalaakar, Youth to Business, Empower. • No LC Facebook AccountsNo pages should be made for matching • Don’t share internal messagesmania, no GBM’s, no AGM’s, no mailers etc.•All inspiring videos, events, short films, no • Dont use applications which ask randomskolling punishments, no jives and parties. and embarrassing questions about people.
  24. 24. TwitterMandatory:•Use the AIESEC Information Document for the Info’s. Do not add your OwnLCs info there.•Every LC should have one Twitter Account Only.•Update the Info of your profile with AIESEC India’s Website and otherInformation about the LC.•Put a sober AIESEC related background.•Publish Tweets related to Leadership, Youth and Social Impact
  25. 25. Twitter GuidelinesDos Don’ts•Promote •Don’t have any misspellings or grammatical Partners in a smart way aligningthem to the organization goals mistakes.•Tweet Often at least 2 per days •Always punctuate. Add a period to the end•Reply to mentioned Tweets of your tweet.•Retweet relevant AIESEC/Non-AIESEC •Don’t be too random. •Don’t add a space before punctuation.Tweets•Schedule tweets from Hootsuite or •Take out unnecessary words and beTweetDeck daily concise as possible.•Holds twitter interviews with national •Don’t start off your tweet with an @mention.influencers. Twitter could read this tweet as a• Run twitter hashtag based contest. conversation, in which case, only the people•Promote FB Conversation [Photo Quote who follow both you and the @mention userConversations] will see the tweet. •If you’re going to mention another person or organization, use their username so they’ll be notified •Don’t post things out of context.
  26. 26. YoutubeMandatory:•Every LC should have one and only one channel.•The Channel should be named as "AIESEC In <Name>".•The link should be eg. www.youtube.com/aiesec<entityname>•Videos encouraging/publicizing/showing AIESECers drinking, smoking etcshould not be uploaded.
  27. 27. Youtube GuidelinesDo’s: Donts•The videos have to be of good •Do not upload unfocused, confusedquality. videos.•Put the AIESEC Logo or any related •Do not upload videos that are notpicture as the background of the your own.page. •Do not upload videos of LCMs, Chill-•Upload videos on a regular basis. outs, etc.•Mark only relevant and other LC •Donot refer to informal AIESECvideos as "Favorite". events, parties etc in your personal accounts. •Do not spam other videos/channels.
  28. 28. TA-DA• Now you’re social media pros.

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