2. Before we begin…
• Slides? Text Slides to 66866
• Or just toss me your biz card
• Positive? IG: @cperlman Twitter:
@coreyperlman
• Negative? MySpace.com
11. #4: You have to Pay to Play
• Connect to fanbase (boost)
• New leads (Ads)
• Convert more (ReMarketing)
12. #5: Be Proud of Your Profile
• Photos
• Professional Summary
• Keep it updated!
13. #6: Use Instagram to
Humanize the Brand
• Company Culture
• Behind the Scenes
• Community outreach
• Use Stories
14. #7: Stay ‘top of mind’ with
consistent, compelling content.
• Weekly long-form content
• Blog/Email
• Daily social content
• LinkedIn/Facebook
• Video
15. #8: Videos & Images > Written Content
"I see video as a megatrend, and
that's why I'm going to keep putting
video first across our family of
apps.” CEO Mark Zuckerberg
16. Video Idea
• Title Tip of the Week!
• Share across platforms
• Use subtitles
• Share the heavy lifting
17. In Summary
1. Fish Where the Fish Are
2. Don’t Lose Biz on Your Website
3. Double-down on GMB
4. Pay to Play on Facebook
5. Be Proud of Your LinkedIn Profile
6. Humanize Your Brand on IG
7. Create Consistent Compelling Content
8. Video!