Before you dip into digital marketing world in AIESEC, make sure you check this out first :)
*the materials are collected from various sources
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BXP DM AIESEC in Indonesia 1516
10. Physical
Social
Web
SearchContent
Content: central piece marketing strategy - the brand message
Web: core primary channel of digital - everything digital starts here
Social & Search: secondary channel of digital - supports brand reach
Physical: core primary distribution channel to shape deep brand connection
Basics of
DIGITALMARKETING
11. Physical
Social
Web
SearchContent
Content: central piece marketing strategy - the brand message
Web: core primary channel of digital - everything digital starts here
Social & Search: secondary channel of digital - supports brand reach
Physical: core primary distribution channel to shape deep brand connection
Basics of
DIGITALMARKETING
AIESEC Brand
12. AIESEC has the unique power of a huge physical presence, it presents an
opportunity to merge the digital to physical brand & marketing
32. When did you first
became aware of AIESEC?
What convinced you to
join AIESEC?
33. What is it about AIESEC
that keeps you around?
When did you first
became aware of AIESEC?
What convinced you to
join AIESEC?
34. What is it about AIESEC
that keeps you around?
When did you first
became aware of AIESEC?
What convinced you to
join AIESEC?
Awareness
35. What is it about AIESEC
that keeps you around?
When did you first
became aware of AIESEC?
What convinced you to
join AIESEC?
Awareness
Consideration
36. What is it about AIESEC
that keeps you around?
When did you first
became aware of AIESEC?
What convinced you to
join AIESEC?
Awareness
Consideration
Value Delivery
42. Link clicks are super high because the
“title” signals something of
importance — like the association
with the UN brand - 1423 clicks.
Articles have lower engagement but
higher reach
43. Text-graphics are great for social
sharing as they convey a short
and concise message - it is
friendly in a timeline scrolling
world
60. 1. Access Entity Account, and
create a post in our national
website. After that, share it to
your local channel. Guideline will
be sent to your mail after this
class.
2. Analyze what is missing from
your entity’s digital marketing
activity in 1415 term