1. 1. Summary
Linka bezpečí isn´t here only for abused children. Most
of the parents don´t realize that it´s been here for all
the young people having any kind of issues and
problems. We are going to present some questions
that children might find difficult to ask about their
parents. Our campaign is named ''How do I tell my
parents that…?'' Facebook content shows to parents
that in their youth they didn´t talk about everything
with their own parents. Fans will have a chance to
answer model questions in special app and afterwards
they will find out if they were correct or not and they
will receive feedback as well. We will tweet model
questions instead of children about their problems. We
will make the series of short videos with the absurd
situations on our theme „How do I tell my parents
that…?“ on YouTube.
2. 2. Written Submission of the Campaign
Creative Insights
•In our targeting group are people that are 25 years
old and above. They have children and take a good
care of them. They think their children have
fantastic lives without any problems but they are
wrong because adolescence can be the most
stressful part of our life. Linka bezpečí isn´t here
only for abused children. Most of the parents don´t
realize that it´s been here for all the young people
having any kind of issues and problems. Even
children from „normal families“ have issues that
were never brought up to attention of their
parents. We are going to show parents that Linka
bezpečí may be of a great help for their children as
well as for themselves. And they should donate
money this institution. We are going to present
some questions that children might find difficult to
ask about their parents. Our campaign is named
''How do I tell my parents that…?'' We will use
these themes across social platforms and in a
different ways.
What Is Our Solution?
•Linka bezpečí Facebook Page: Content that shows
to parents that in their youth they didn´t talk about
everything with their own parents. App: everyone
can try to be a consultant in Linka bezpečí. Fans
will have a chance to answer model questions and
afterwards they will find out if they were correct or
not and they will receive feedback as well. At the
end of the app page they will be able to find out
useful information about Linka bezpečí.
•Linka v bezpečí Twitter account: We will tweet
model stories instead of children about their
problems. Children will ask followers for advice and
then act based on the answers. We will change the
fictional child character every week.
•YouTube: We will make the series of short videos
with the absurd situations on our theme „How do I
tell my parents that…? For example „Dad, how do I
tell you that I´m gay?“, „Mum, how do I tell you that
I don´t like your new boyfriend?“
How It Will Work?
•We will bring traffic from all platforms to the
website klublinkyvbezpeci.cz.
•Facebook page will communicate our message
through graphics and discussions that we will
initiate (for example: What have you never told to
your parents?).
•The app will help us with sharing content and
inviting new fans. And it will collect e-mails for
newsletter with premium educational content.
•Twitter will have viral function. It will be personal
and very impressive. We will regularly promote the
website too.
•On Facebook and Twitter we will answer all
questions about all ways of donating money.
•Youtube will be support for Facebook content and
we will use seeding for the web traffic. All videos
will content message, how to donate money for
Linka bezpečí. They will be functional itself.
3. 3. The Use of 3 Social Media Platforms
Facebook Twitter YouTube
