Long, Unwieldy TitleThat Is Less AwesomeThan This Presentation(We Swear)Tim NekritzAssoc Director of Public Affairs/Direct...
Uncomfortable truth #1If all your goals aremarketing goals,you’re doing it wrong.Shameless baby photo insertion
Awesome truth #2We’re in the business ofimproving lives!
Our threefold goals•Address institutional/strategiccommunication goals•Help users find info they want•Help your own studen...
Institutional/strategic goals•Recruitment•Transition•Retention•Involvement•Well-being•Student success
“I WANT A FACEBOOK!”is not a goal
“I WANT MOREFOLLOWERS THAN OURRIVAL SCHOOL!”is not a goal
“I WANT TO MAKE AVIRAL VIDEO!”is not a goal
Uncomfortable truth #2•You can’t control everything,especially the Internet
Awesome truth #2You and your students cancreate just about anythingamazing on the Internet!
Think like a coach
What skills do you want?
Actively recruit
Put them in position to succeed
Think in terms of depth
Let them play
Our ruleWe don’t approve blog posts.We approve bloggers!
Uncomfortable truth #3Our audiences generally don’tcare about our missionstatement or org chart.
Awesome truth #3Incoming students love to hearfrom current students!
Practical examples at Oswego•http://youtube.com/sunyoswegovideo•Alyssa Explains It All•Kwame Belle’s Bucket List•Head2Toe ...
Alyssa Explains It All
Kwame Belle’s Bucket List
Head2Toe Health with Heather
Blogging evolution
Finding our wayOLD:• What I did today• Recruited for major, background• Unstructured, often abandonedNEW:• You’re a report...
Win/win feedbackWe coordinate, monitor andsolicit feedback from incomingstudents (FB2017).We use that info to createvideos...
Pause for questions?
Thanks for listening!• Email: tim.nekritz@oswego.edu• Twitter: @timnekritz• Facebook: www.facebook.com/tim.nekritz• Alyssa...
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Student Blogging/Video and Strategic Communication

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SUNYCUAD 2013 presentation with Alyssa Levenberg (Alyssa Explains It All) on how SUNY Oswego works with students to create videos and blog entries that empower them with creativity while also solving institutional strategic communication goals. View Alyssa's video series at http://www.youtube.com/playlist?list=PLOveF0qZWALaOAa4gNf6YMsoyzMzT9v2_

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Student Blogging/Video and Strategic Communication

  1. 1. Long, Unwieldy TitleThat Is Less AwesomeThan This Presentation(We Swear)Tim NekritzAssoc Director of Public Affairs/Director of Web CommunicationAlyssa Levenberg, sophomore/web starSUNY Oswego
  2. 2. Uncomfortable truth #1If all your goals aremarketing goals,you’re doing it wrong.Shameless baby photo insertion
  3. 3. Awesome truth #2We’re in the business ofimproving lives!
  4. 4. Our threefold goals•Address institutional/strategiccommunication goals•Help users find info they want•Help your own students withtheir goals and passions
  5. 5. Institutional/strategic goals•Recruitment•Transition•Retention•Involvement•Well-being•Student success
  6. 6. “I WANT A FACEBOOK!”is not a goal
  7. 7. “I WANT MOREFOLLOWERS THAN OURRIVAL SCHOOL!”is not a goal
  8. 8. “I WANT TO MAKE AVIRAL VIDEO!”is not a goal
  9. 9. Uncomfortable truth #2•You can’t control everything,especially the Internet
  10. 10. Awesome truth #2You and your students cancreate just about anythingamazing on the Internet!
  11. 11. Think like a coach
  12. 12. What skills do you want?
  13. 13. Actively recruit
  14. 14. Put them in position to succeed
  15. 15. Think in terms of depth
  16. 16. Let them play
  17. 17. Our ruleWe don’t approve blog posts.We approve bloggers!
  18. 18. Uncomfortable truth #3Our audiences generally don’tcare about our missionstatement or org chart.
  19. 19. Awesome truth #3Incoming students love to hearfrom current students!
  20. 20. Practical examples at Oswego•http://youtube.com/sunyoswegovideo•Alyssa Explains It All•Kwame Belle’s Bucket List•Head2Toe Health with Heather•Blogging evolution
  21. 21. Alyssa Explains It All
  22. 22. Kwame Belle’s Bucket List
  23. 23. Head2Toe Health with Heather
  24. 24. Blogging evolution
  25. 25. Finding our wayOLD:• What I did today• Recruited for major, background• Unstructured, often abandonedNEW:• You’re a reporter/ambassador with a beat• Provides structure, direction• Improved participation• Content strategy supported
  26. 26. Win/win feedbackWe coordinate, monitor andsolicit feedback from incomingstudents (FB2017).We use that info to createvideos, blog posts.
  27. 27. Pause for questions?
  28. 28. Thanks for listening!• Email: tim.nekritz@oswego.edu• Twitter: @timnekritz• Facebook: www.facebook.com/tim.nekritz• Alyssa Levenberg: @LyssLyss15• http://www.youtube.com/imdaddyslittlegirl14

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