Social Media Etiquette


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Social Media Etiquette

  1. 1. Carla FerreiraCommunity Manager. GivenGain Foundation.
  2. 2. Social Media Etiquette
  3. 3. Facebook Etiquette
  4. 4. Facebook Etiquette• Listen!• Don‟t Like your own post.• Don‟t ignore legitimate questions and comments.• Don‟t post or tag photos of fans, customers, oremployees without permission.• Don‟t ask for Likes for no reason.
  5. 5. Twitter Etiquette
  6. 6. Twitter Etiquette• Listen!• Don‟t automatically direct message people that followyou.• Don‟t over-hashtag your tweet.• Don‟t hijack another companys hashtag.• Don‟t use tricks or bots to get more followers.• Beware of excessive self-promotion.• Don‟t use too many keywords.• Act like a human, not a robot.
  7. 7. Pinterest Etiquette
  8. 8. Pinterest Etiquette• Don‟t be boring.• Don‟t pin content with broken or incorrect links.• Don‟t spam your followers with too many pins at once.• Don‟t pin just your own material.• Provide good descriptions for your pins.• Give credit where credit is due.
  9. 9. LinkedIn Etiquette
  10. 10. LinkedIn Etiquette• Take note of the more professional tone of the network.• Don‟t join a group and immediately start self-promoting.• Don‟t pester for recommendations.• Endorse others but be authentic.
  11. 11. Guidelines and Tips
  12. 12. Personal vs. Professional• Posting as the organisation or myself?• Do not share your own personal content from theorganisation‟s social media accounts.• Be careful especially when using Tweetdeck• When posting as the organisation, do not write in thefirst person.• E.g. “I‟ve just uploaded a video on YouTube”• Be careful of automated sharing from YouTube andother social media platforms.
  13. 13. Basics: Grammar and Punctuation• Do not use too many abbreviations• Will people understand what I‟m saying?• As far as possible do not use SMS language• E.g. “Hi all u fans! Hope ur having a good day!”• Be careful with spacing• E.g. “We‟ve just launched a new programme ! ”• E.g. “Read this interesting article on globalwarming”
  14. 14. • Privacy of beneficiaries when posting photos• Especially when children are involved• Privacy of staff members involved with campaigns E.g. photos taken at fundraising event and postedon FacebookRespecting privacy
  15. 15.  Do unto others…say „please‟ and „thank you‟ Engage! Do not just broadcast Respond to questions, posts made by others on Facebook. Respond to tweets, thank people for retweets and favorite tweets. Use Hootsuite/Tweetdeck to monitor activity.Social Media is a two-way street
  16. 16.  Is it okay to share the same message on multiple platforms? Yes and No Checklist: How do I communicate differently on these platforms? Are the audiences different? To what extent? Frequency that people visit the platform per day E.g. TwitterTo duplicate or not to duplicate
  17. 17.  What tone am I using on social media? Don‟t make Facebook your own personal pulpit Is it in line with our organisation‟s brand? Different tones for different types of content Celebrating success Thanking donors/supporters /volunteers Asking for donationsTone of communication
  18. 18. • Asking for donations• Fundraisers are not beggars• People want to feel like they are part of somethingbigger than themselves• Focus on the impact when people do respond positivelyto calls for donations.• Testimonials/Feedback from donors/volunteers/ActivistsTone of communication
  19. 19. • Social media is about relationships.• Your fans or followers could be your next donorsor Activists (peer-to-peer fundraisers)• Create an environment where your supporters can networkwith each other.Building relationships
  20. 20. • Facebook covers may only contain 20% text• May not contain calls to action• Running a Facebook competition?• Must be run via Apps on Facebook• You must not use Facebook features or functionalityas a promotion‟s registration or entry mechanism.• and Conditions
  21. 21. • Be professional but have fun!• Work as a team• When in doubt, Google it!• Vary content and themes• Ask your audiences‟ opinion• Don‟t be scared to explore social media• You cannot break it!Tips
  22. 22. • Resources••• www.nonprofitmarketingblog.comResources
  23. 23. Thank You.@GivenGain