This document discusses strategies for managing heavy traffic on urban roads. It begins by providing background on the growth of traffic in India and the resulting deterioration of road pavements. It then describes the methodology used in the study, which involves identifying urban road networks, collecting data on the roads, including structural evaluations and functional assessments. Data is gathered on the network, rehabilitation and maintenance works/costs, vehicle fleets, and pavement materials. Deterioration models are discussed as potential tools to help agencies predict the economic impacts of maintenance and investment decisions. The goal is to develop effective strategies for optimal maintenance and rehabilitation to keep pavements in the best serviceable condition within budget constraints.