Recruitment advertising - HireClix - mobile recruiting webinar - 6.27.13

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recruitment advertising agency - HireClix - Mobile recruiting strategy - mobile recruiting game plan - Jibe, iMomentous, SnapHop, MoBolt - mobile advertising for recruiting

Business Technology

Mobile Recruiting Webinar:
Building an Effective Mobile Recruiting Strategy
EducationalWebinarSeries:
June 27, 2013

2
Understanding your Core Value?
• Based in Boston, MA
• Recruitment Marketing Agency
• Advisor - Technology & Media Independent
• Digital Marketing Expertise – Go Beyond Job Boards
• Monster Marketing Knowledge
• Consumer Marketing Approach – ROI Driven
“Totally obsessed with helping our clients get the most for their
recruiting dollars”
About HireClix

Your candidates are mobile
1/3 of searches on Indeed come from a mobile device. Indeed is the
#1 mobile app for jobs on Android, iPhone and iPad.
* Indeed primary data.

* Wall Street Journal article March 25, 2013 – iMomentous visited Fortune 500 sites .
Among Fortune 500 Companies
167 (1/3) have mobile optimized career section
65 had a mobile ready site in July 2012

8
Optimizing the Candidate Experience
Custom branding Mobile optimized Custom content

11
Questions for the Organization
• Mobile App vs. Mobile Site?
• How Many Mobile Visitors Come to
Our Career Site Today?
• How Does Mobile Stack up Against
our Other Needs?
• How Bad is the Experience and Does
that Help Prioritize?
• Will our ATS Support Mobile?
• What Does the Project Look Like?
Owner | Timeline |Budget | Vendors

12
Questions for the Mobile Vendors
• What ATSsystem integrations?
• How do you get our jobs?
• What’s thetime to implement?
• Who edits the site content?
• Handle ATS “Source of hire”
tracking?
• Ready to support new devices?
• Can you provide “Live”
examples/references?
• What are the fees – setup,
integration annual, one-time?

13
Mobile Recruiting Vendors to Consider

14
Now What?
• Understand the Baseline - % of Mobile Traffic
• Develop Awareness Plan – Internal, Social, etc.
• Consider Mobile Ads to Drive Candidates
• Google, Facebook, Indeed, Targeted Ads

15
Next Steps
• Determine Current Mobile Volume
• Assess Urgency of the Organization
• Understand ATS Implications
• Vendor Review Process
• Implement
• Marketing, Promotion & Hiring

16
Mobile Advertising Now
• Google: Targeted Ads Pushed to Candidates by
Device
• Facebook: Sponsored Stories Appear During
Mobile Facebook Experience
• Major Media: CNN, Weather Channel, ESPN all
have Mobile Ads

17
Q&A
HireClix Contacts – Connect with us on LinkedIn
Scott Ryan – VP Client Services
scott.ryan@hireclix.com
Neil Costa – Founder
neil.costa@hireclix.com
HireClix can help with your…
•Mobile Recruiting Strategy
• Mobile Vendor Assessment
• Mobile Recruiting Project Management
•Mobile Recruitment Marketing
• Overall Recruitment Advertising
www.hireclix.com
www.linkedin.com/company/hireclix
www.twitter.com/hireclix
www.facebook.com/hireclix

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