Facebook Recruiting Strategies - HireClix - HireClix Social Recruiting Series - July 14th

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Facebook recruiting is a constant challenge today but where do you start? Learn how to target passive candidates on Facebook, build a Facebook fan page for recruiting and avoid some common pitfalls. HireClix is a recruitment marketing agency focused on helping clients use Facebook to hire and recruit talent. Learn how HireClix builds recruitment advertising campaigns on Facebook, LinkedIn and more.

Business Technology

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Social Media - Twitter - #hireclix#recruiting,[object Object]

4 Go Beyond Job Boards – HireClix ,[object Object]

6 Facebook – It’s Serious 2011 Ad Revenue - $4.05B

7 Facebook – One Third of All Banner Ads

8 Are you Ready for Facebook? ,[object Object]

Do you use Facebook for personal activities?

Do you want to recruit talent from 18-65?,[object Object]

Build a Content Game Plan,[object Object]

Facebook Fan Pages Build a Talent Network,[object Object]

This document summarizes a seminar presented by HireClix on using Facebook for recruitment. The seminar covers creating a Facebook advertising strategy and fan page to build a talent network. It discusses targeting Facebook ads, building an integrated marketing campaign with events and tracking results. Common mistakes like spam and lack of policy are also addressed. HireClix provides recruitment marketing expertise to help clients leverage the large user base and sophisticated targeting of Facebook.

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This document summarizes a seminar presented by HireClix on using Facebook for recruitment. Key topics covered in the seminar include creating a Facebook advertising strategy, building a Facebook fan page, leveraging targeted Facebook ads, integrating Facebook with campus recruiting events, and tracking recruitment metrics. Common mistakes to avoid are also discussed, such as spamming or having an inconsistent Facebook presence. The seminar promotes Facebook as a valuable recruitment channel due to its large, targeted audience and low cost of getting started.

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This webinar discusses Facebook recruiting strategies. It covers how to create a Facebook presence through targeted ads and building a Facebook fan page to engage candidates and build a talent network. Initial steps include creating an advertising strategy, targeting key jobs and locations, and developing a content plan for the fan page. Tracking metrics is important to measure recruiting ROI from Facebook efforts. The webinar advocates using Facebook to reach the large pool of passive candidates and build an employer brand through a low-cost recruiting channel.

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1. Facebook Recruiting Strategies Educational Webinar Series: July 14th, 2011

3. Webinar Topics

4. Facebook Recruiting – It’s Serious, Start Now

5. Are you Ready for Facebook?

6. Driving Candidates with Targeted Facebook Ads

7. Building a Facebook Fan Page Strategy

8. Q&A

9. Please Ask Away

10.

11.

12. Facebook

13. LinkedIN

14. Targeted Recruiting Ads

15. Pay-Per-Click Recruiting

16. SEO for Recruiting

17.

18. 6 Facebook – It’s Serious 2011 Ad Revenue - $4.05B

19. 7 Facebook – One Third of All Banner Ads

20.

21. Do you use Facebook for personal activities?

22. Do your employees use Facebook?

23.

24. Fan Page for Success

25. Leveraging Proven Tools

26.

27.

28. 12 Targeting Users by Profile Information

29. 13 Targeting Facebook Ads

30. 14 Bidding Strategies for PPC Campaigns Facebook Bids & Budgets

31. 15 Campus Recruiting: Integrated Marketing Facebook Ads combined with Live Event @ MIT Build Brand & Talent Pipeline Connect with Candidates in Hiring Cycle Build Campus Career Office Relationship

32. 16 Building a Facebook Fan Page Strategy Corporate Page vs. Dedicated Careers Page

33. 17 Corporate Page vs. Dedicated Page

34. 18 Facebook for Your Employment Brand

35. 19 Facebook Fan Page = Engagement & Dist.

36. 20 Facebook Fan Page = Dist. & Engagement

37.

38. Tracking for ATS & Google Analytics

39.

40. 23 Facebook Recruiting Ecosystem

41. 24 Facebook Recruiting Ecosystem

42.

43. SPAM