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Linkedin - BIM Batch 33 - DSMM Team 1
- 2. Linkedin as aDigital Marketing Medium Presented to : Mr. Kiruba Shankar Course : Digital and Social Media Marketing Date : 21 July, 2017
- 3. Linkedin as aDigital Marketing Medium Presented by TEAM 1
- 4. Flow of Presentation 1.Introduction 2. Analysis 3. Strategies 4. Best Practices 5. Pitfalls 6. Metrics 7. Case Study 8. Lead Generation Techniques
- 5. Founded on: May5, 2003 CEO: Jeff Weiner On June 2016, Microsoft acquired Linkedin for $26.2 billion Introduction CEO India : Akshay Kothari
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- 7. Rank Country Members 1United States 111,455,003 2 India 29,169,586 3 Brazil 19,658,016 4 United Kingdom 17,439,495 5 Canada 10,785,924 467 million 29 million Top 5 countries : 40% (188m) Demographics
- 8. Demographics 44% of linkedin usersearn more than $75,000 a year 70% outside U.S 57% Men 43% Women 45% students & new to job segment
- 9. STRENGTHS • Credible professionalaccounts • In depth Segmentation • High purchase power • Best for B2B WEAKNESS • Low user engagement • Difficult for open communication OPPORTUNITIES • New successful products • Sponsored contents • Increasing social recruitment THREATS • Intense competition • Privacy issues SWOT Analysis
- 10. LinkedIn - Strategies •Build a Robust Company Page on LinkedIn • Launch a LinkedIn Group Based on Your Company or Industry • Scoping the Competition • Job scoping/background checks • Advanced People Finder • LinkedIn Polls • Leverage Paid LinkedIn Content Ads and Sponsored Updates
- 11. Build a RobustCompany Page on LinkedIn • Banner Images • Career and Products Featured on Home Tab • Product Recommendations • Visibility on Mobile Apps
- 12. Launch a LinkedInGroup Based on Your Company or Industry • Review Posts and members • Strict Policy • Group announcements(Mails) • Lead group
- 13. Scoping the Competition •Employee Count • Departments • Variations
- 14. Job scoping/background checks •Past Employer • Reference
- 15. Advanced People Finder •Right Guy Right Job • Target Audience
- 16. LinkedIn Polls • Opinionresults for column and blog • Product Service Feed Back • Market Research • Share the polls (Positive PR) • Analytics
- 17. Leverage Paid LinkedInContent Ads and Sponsored Updates • Clicks to websites/landing pages • Sponsored posts appear on home page
- 18. LinkedIn - BestPractices • Complete your profile & Enhance your page with your brand’s personality • Sponsor your content to targeted audiences • Build your employer brand with Career Pages • Empower your employees to connect with your company’s LinkedIn Page • Join groups and Share engaging content
- 19. LinkedIn - Pitfalls •The Required Investment of Time • Not Everybody is Actively Engaged in LinkedIn • Privacy Concerns • The Company's Reputation
- 20. LinkedIn - Companypage metrics Company page metrics Performance summary Updates Followers Types Demographics Trends Visitors Page reach Unique visitors Demographics
- 21. LinkedIn - PerformanceSummary Page
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- 25. LinkedIn - IndividualMetrics Individual Metrics Views on profile Views on post Weekly search
- 26. Case study :Hewlett Packard • To engage commercial clients on social media and encourage professionals to recommend HP products. • “Company Page” – A company branded environment in the linked in community • Resulted in 2000 product recommendations in two weeks and all from professionals • “Recommendation Ads”
- 27. LinkedIn - LeadGeneration Advanced Search Option Lead Recommendation Team Link
- 28. LinkedIn - LeadGeneration Groups Ask Questions Create Events
- 29. LinkedIn – Buildyour network, build your career!!