A quick presentation on how to optimize your website through content marketing, search engine optimization (SEO), web usability, and analytics.

1. Optimize your
website
By: Line 25 Consulting
www.line25consulting.com

2. About Line 25
Consulting
• A digital marketing/PR firm based out of Houston,
TX.
• Follow Us:
• FB: Line 25 Consulting
• Twitter: @Line25Consult
• #Line25

3. The Numbers
• 80% of buyers look at your website.
• 63% Google search
• 59% Social Media
• 70% LinkedIn
• 25% Google+, Facebook, YouTube, etc
• 5% Twitter
• 55% Referred
• Buyers used an average of 3.2 methods

4. domain
• Credibility
• Branding
• Company name
• Catchy
• Popularity
• SEO friendly
• Company
• Industry

5. Web providers
• Go Daddy
• 1 and 1
• Namecheap
• Just Host
• HostGator
• WP Web Host

6. Content marketing
• A marketing technique of creating and distributing
relevant and valuable content to attract, acquire, and
engage a clearly defined and understood target
audience-with the objective of driving profitable
customer action.
• SEO
• PR
• PPC
• Video

7. Search engine
optimization
• The process of directing
traffic to your site through
search engines (Google,
Yahoo, Bing).
• Organic (free)
• Keywords and phrases
• Copywriting
• Link Building
• Blog and article marketing
• Website promotion
• Search Engine Marketing is
paid traffic.
• Online advertising
• PPC (pay-per-click)
• CPC (cost-per-click)
• Google, Bing, Yahoo
• Facebook, LinkedIn, Twitter

8. Web usability
• Easy to navigate (menus, headings)
• Visibility of logo and contact info
• Uniformed font, size, colors
• Information is concise and consistent
• Clickable links

9. Web analytics
• The measurement, collection, analysis and reporting of
Internet data for the purposes of understanding and
optimizing Web usage.
• Google Analytics
• Visits/Unique visits
• Bounce rates
• Social media referral

10. maintenance
• Platform Updates
• Template
• Plugins
• Content
•
•
•
•
•
Keywords
Blogs
Pictures
Videos
Links
Ask yourself, how many
updates does my site need a
month?
• Benefits
•
•
•
•
Maintain engagement
Enhance user experience
Maintain Google rankings
Efficiency
Determine if you will maintain
your site or if you will hire
someone.

11. contact
If your company is in need of a website/SEO audit contact
Line 25 Consulting today at info@line25consulting.com.
Website: www.line25consulting.com
Social Media:
Like us on FB: Line 25 Consulting
Follow us on Twitter: @Line25Consult
Google +: Line 25 Consulting
#Line25
Marketing | Training | Speaking
Line 25 Consulting
Taking You From Segments to Dimensions