This document summarizes a seminar on recruiting veterans through social media. The seminar covers developing targeted advertising campaigns on Facebook and LinkedIn to find military candidates, building Facebook pages and LinkedIn profiles to attract veterans, and creating a strategic plan to jumpstart veteran recruiting efforts. Specific tactics discussed include leveraging profile data to target ads to military job titles and specialties, using geographic and interest targeting, and measuring and optimizing ad campaigns.

1. Recruiting Veterans Through Social Media
August 9, 2012

2. What to Expect Today
• Quick Intros
• Seminar Topics
• The Importance of Regarding, Recruiting & Retaining Veterans
• Turning Military Keywords into a Recruiting Advantage
• Develop Facebook & LinkedIn Advertising to Target Veterans
• Build a Facebook Fan Page Recruiting Veterans?
• Source Veterans with Your LinkedIn Account
• Game Plan to Jumpstart Your Recruiting Efforts
• Q&A
• Please Ask Away – Don’t hold until the end
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3. About The Value of a Veteran
Understanding your Core Value?
• Based in Herndon, Virginia
• HR Training & Consulting
– Woman-Owned, Veteran-Owned
• Offers training and consulting on
HOW to develop military
recruiting & retention programs
– Workshops, webinars, Q&A
sessions, blogs, etc.
– Delivered on-site, virtually, or via
computer-based training (CBT)
Lisa Rosser, Military Recruiting Expert
and Founder, The Value Of a Veteran
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4. Why New Recruiting Tactics Are Needed
• “Posting and Praying” is not effective to get
veterans to apply
• Military is a global organization – hard to
physically reach every location
• Government sourcing channels are siloed
• Service members are inexperienced in how to
search for a job and don’t necessarily understand
the civilian jargon used in job descriptions (may
not find or apply for jobs they are qualified to do)
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5. About HireClix
Understanding your Core Value?
• Based in Boston, MA
– Team in San Diego & Santa Clara
• Digital Recruitment Marketing Agency
• Expertise in Digital Marketing, Recruitment
Marketing, Communications, Events & Branding
• Focused on Recruitment Advertising
• Diverse Digital Marketing Experience
• Turn-key Recruitment Marketing Experts
• Provide Great Value and Zealous Service
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6. Social Recruiting on Facebook & LinkedIn
• Targeted Ads Pushed to Military Candidates
• Leverage Partial Resume Profile Data
• Focus on Key Words, Attributes & Affinities
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7. Targeting of Military Roles
• Finding Military Engineers
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8. Targeting of Military Roles
• Junior Military Officers
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9. 850M+ Active Global Users
Facebook.com - July 2012
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10. Target Facebook Ads to Passive Candidates
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11. Targeting Candidates by Geography
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12. Targeting Candidates by Profile Likes & Job Title
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13. Targeting Users by Profile Information
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14. Military Engineer Targeting on Facebook
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15. Targeting Junior Military Officers
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16. Be Creative In Small Spaces…
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17. Relevant Ads During Facebook Experience
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18. Leveraging LinkedIn Ads & Search for Veterans
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19. LinkedIn DirectAds Target Passive Candidates
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20. LinkedIn Recruitment Advertising
Laser Targeting of Veterans Skills & Jobs
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21. Targeting on LinkedIn – Military Engineer
Just Job Titles Just Groups Job Titles and Groups
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22. LinkedIn Recruitment Advertising
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23. LinkedIn Recruitment Advertising
Laser Targeting of Veterans Skills & Jobs
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24. LinkedIn Recruitment Advertising
Laser Targeting of Veterans Skills & Jobs
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25. Social Recruiting - LinkedIn
• LinkedIn Recruiting Tools are Developing Rapidly
• Excellent Quality but Relatively Expensive
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26. Facebook Fan Page Strategy for Attracting Veterans
Corporate Page vs. Dedicated Veteran Recruiting Page
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27. Facebook for Your Employment Brand
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28. Facebook for Your Employment Brand
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29. Amazon Warriors FB Fan Page
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30. Amazon Warriors FB Fan Page
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31. EMC Careers Post on FB Fan Page

32. Sourcing Veterans Through LinkedIn

33. Sourcing Veterans Through LinkedIn

34. Sourcing Veterans Through LinkedIn

35. Building a Game Plan for Recruiting Veterans
• Up the Level of Team’s Level of Knowledge
• Define Your Targets & Prioritize
• Start Building Your Stories – Veteran Employees
• Build Targeted Recruitment Ad Campaigns
• Measure & Optimize Your Campaigns & Efforts
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36. Q&A
Speaker Contact Info –
Lisa Rosser – Founder & Military Recruiting Expert
lisa@TheValueOfaVeteran.com
www.linkedin.com/in/lisarosser
www.TheValueOfaVeteran.com
www.twitter.com/ValueOfaVeteran
www.linkedin.com/company/the-value-of-a-veteran
www.facebook.com/TheValueOfaVeteran
Neil Costa – Founder & CEO
neil.costa@hireclix.com
http://www.linkedin.com/in/neilcosta
www.hireclix.com
www.linkedin.com/company/hireclix
www.twitter.com/hireclix
www.facebook.com/hireclix
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