Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties. It has become a necessity for many organizations due to the constant growth of the web and more people getting connected every day. Digital marketing utilizes cost efficient methods like search engine optimization, social media marketing, and email marketing to reach a large audience and allow direct response from customers, while traditional marketing relies on proven but less measurable techniques. The goal of digital marketing is to transform leads into customers and increase key metrics for businesses.