The document discusses how mobile marketing can help small businesses reach customers who are increasingly using mobile devices. It defines different mobile marketing strategies like mobile search engine optimization, SMS messaging, mobile advertising, and mobile applications. The document argues that mobile will soon surpass desktop internet usage so businesses need to engage customers on mobile platforms to stay relevant.
Empower Consumers with Mobile Appliactionssophiekahan
Slides that accompanied presentation on mobile apps for Schulich's Social Media Marketing class. Intended to generate discussion on best apps, worst apps and apps with staying power or legs.
Digital Marketing Directions 2016: HSMAI NYCTim Peter
Tim Peter's presentation to HSMAI's New York City chapter about trends shaping digital marketing and distribution for travel executives. Covers mobile, OTA's, and key trends for 2016.
Do you actually look at your website? Is it selling for you or just a pretty online brochure?
Treat it like one of your human Sales Managers. How would they feel if you barely paid any attention to them? If you don't check out your website frequently and look at what it's selling your ignoring your 24 hour 7 day a week Sales Manager.
Why Your Business Needs A Mobile App NowAlan Jordan
Learn why your business, group, or other organization needs a custom mobile app to grow your business, increase customer service, increase customer loyalty and generate new sales. Learn how Alan Jordan Mobile Apps can build and host your app, submit your app to The App Store & Google Play and provide continuing customer support for only $29 per month!
Empower Consumers with Mobile Appliactionssophiekahan
Slides that accompanied presentation on mobile apps for Schulich's Social Media Marketing class. Intended to generate discussion on best apps, worst apps and apps with staying power or legs.
Digital Marketing Directions 2016: HSMAI NYCTim Peter
Tim Peter's presentation to HSMAI's New York City chapter about trends shaping digital marketing and distribution for travel executives. Covers mobile, OTA's, and key trends for 2016.
Do you actually look at your website? Is it selling for you or just a pretty online brochure?
Treat it like one of your human Sales Managers. How would they feel if you barely paid any attention to them? If you don't check out your website frequently and look at what it's selling your ignoring your 24 hour 7 day a week Sales Manager.
Why Your Business Needs A Mobile App NowAlan Jordan
Learn why your business, group, or other organization needs a custom mobile app to grow your business, increase customer service, increase customer loyalty and generate new sales. Learn how Alan Jordan Mobile Apps can build and host your app, submit your app to The App Store & Google Play and provide continuing customer support for only $29 per month!
Digital Marketing Directions 2017: The Key Marketing Trends Driving Your Busi...Tim Peter
Are you curious about the trends shaping customer behavior and business success this year? In this presentation, I outline the key digital trends driving customer behaviors and how businesses must respond to them. The slides highlight the importance of content, customer experience, and data, among others, to help you get your arms around how digital shapes the world around you -- and how to leverage digital to put it to work for your business.
Why Your Busines Needs Mobile App. MobiApp2u.com is a mobile marketing agency focused on providing cost-effective mobile marketing tools. From iPhone applications to iPad applications to HTML5 applications MobiApp2u.com delivers mobile apps and mobile websites on every platform. MobiApp2u.com will put you in front of your customers on devices they access most with information and tools that make it easy for MobiApp2u.com to connect with their mobile audience.
MobiApp2u.com’s commitment to reaching their audience with targeted mobile marketing will put you far ahead of your competitors. We’re here to help with all your mobile marketing needs and we have thorough analytics that are measurable for making strategic mobile marketing decisions.
We look forward to working with you and showing you the real power of mobile marketing
Bazaarvoice Webinar: Driving Local Revenue with Consumer Generated ContentRio SEO
In this webinar Trey Simonton of Bazaarvoice, Todd Werden of Boston Retail Partners and Warren Raisch of Rio SEO outline how to take your SEO efforts to the next level by combining the power of consumer-generated content with local search marketing. Learn a series of techniques that have proven to deliver double-digit search traffic improvements, higher in-store traffic and increased conversions.http://rioseo.co/2abSzoP
Mobile Commerce was just one of the topics from the 2014 SMTULSA Social Business Conference. Judd Wheeler shared two presentations on mobile marketing and commerce.
learn more about SMTULSA conference. Smtulsa.com
Registration is open.
Why You Should Adopt A Mobile-First Mindset in 2016Happy Marketer
Being "Mobile-First" is one of the most popular buzzwords in the Digital Marketing circles at the moment, but do you really understand what it could mean to you and your business?
Through this SlideShare, understand what it means to be truly "Mobile-First" and why it is important that you should adopt this mind-set immediately!
This was presented at the Duluth Chamber's Social Media Conference on Wednesday, May 25, 2011. It gives a pretty general overview of what location-based social media is and how small businesses can use it.
Mobile marketing tactics to convert consumer clients - LawMarketing.com - 2-1...Larry Bodine
Watch this practical and info-packed webinar by Larry Bodine, founder of LawMarketing.com and learn:
★ 5 new ways consumers are using cell phones
★ Creating “mobile moments” and “brand experiences” that generate files
★ 5 essential elements of a mobile website
★ Getting positive online reviews with a mobile phone
★ How personal injury and criminal defense firms especially benefit from the mobile web
★ 2 trillion text messages are sent every year. Did your firm send one?
★ A new warning from Google about mobile unfriendly sites.
According to a new study from the Google Shopper Council, a group of shopper marketing experts, 84 percent of mobile shoppers use their phones to assist them in their shopping while in physical stores.
Digital Marketing Directions 2017: The Key Marketing Trends Driving Your Busi...Tim Peter
Are you curious about the trends shaping customer behavior and business success this year? In this presentation, I outline the key digital trends driving customer behaviors and how businesses must respond to them. The slides highlight the importance of content, customer experience, and data, among others, to help you get your arms around how digital shapes the world around you -- and how to leverage digital to put it to work for your business.
Why Your Busines Needs Mobile App. MobiApp2u.com is a mobile marketing agency focused on providing cost-effective mobile marketing tools. From iPhone applications to iPad applications to HTML5 applications MobiApp2u.com delivers mobile apps and mobile websites on every platform. MobiApp2u.com will put you in front of your customers on devices they access most with information and tools that make it easy for MobiApp2u.com to connect with their mobile audience.
MobiApp2u.com’s commitment to reaching their audience with targeted mobile marketing will put you far ahead of your competitors. We’re here to help with all your mobile marketing needs and we have thorough analytics that are measurable for making strategic mobile marketing decisions.
We look forward to working with you and showing you the real power of mobile marketing
Bazaarvoice Webinar: Driving Local Revenue with Consumer Generated ContentRio SEO
In this webinar Trey Simonton of Bazaarvoice, Todd Werden of Boston Retail Partners and Warren Raisch of Rio SEO outline how to take your SEO efforts to the next level by combining the power of consumer-generated content with local search marketing. Learn a series of techniques that have proven to deliver double-digit search traffic improvements, higher in-store traffic and increased conversions.http://rioseo.co/2abSzoP
Mobile Commerce was just one of the topics from the 2014 SMTULSA Social Business Conference. Judd Wheeler shared two presentations on mobile marketing and commerce.
learn more about SMTULSA conference. Smtulsa.com
Registration is open.
Why You Should Adopt A Mobile-First Mindset in 2016Happy Marketer
Being "Mobile-First" is one of the most popular buzzwords in the Digital Marketing circles at the moment, but do you really understand what it could mean to you and your business?
Through this SlideShare, understand what it means to be truly "Mobile-First" and why it is important that you should adopt this mind-set immediately!
This was presented at the Duluth Chamber's Social Media Conference on Wednesday, May 25, 2011. It gives a pretty general overview of what location-based social media is and how small businesses can use it.
Mobile marketing tactics to convert consumer clients - LawMarketing.com - 2-1...Larry Bodine
Watch this practical and info-packed webinar by Larry Bodine, founder of LawMarketing.com and learn:
★ 5 new ways consumers are using cell phones
★ Creating “mobile moments” and “brand experiences” that generate files
★ 5 essential elements of a mobile website
★ Getting positive online reviews with a mobile phone
★ How personal injury and criminal defense firms especially benefit from the mobile web
★ 2 trillion text messages are sent every year. Did your firm send one?
★ A new warning from Google about mobile unfriendly sites.
According to a new study from the Google Shopper Council, a group of shopper marketing experts, 84 percent of mobile shoppers use their phones to assist them in their shopping while in physical stores.
Breve descripción de las Teorías Psicológicas del Aprendizaje (Conductismo, Cognitivismo, Constructivismo y Conectivismo) y su implicación en el Diseño de Materiales Didácticos Multimediales.
Mobile Marketing, SEO & Visibility: The Evolving Conversation R2integrated
How can you make the right “mobile” decision for your company and make it it easy for mobile users to find your mobile property? R2i is the exclusive Learning Partner for AMADC and, earlier this week, we gave a presentation on this very topic to a group of marketing professionals in the DC area. Our discussion focused on best practices for structuring mobile sites for optimal search and visibility.
There are now more than five billion active mobile subscriptions worldwide. That’s almost 1.5 billion more active mobile subscriptions than toothbrushes sold. Mobile devices outnumber PCs by more than five times, while smartphones in particular represent the single greatest marketing technology of our times. Learn how to optimize your company’s website for mobile browsers that will boost customer engagement and traffic by 85 percent. Among small businesses that have created mobile-friendly websites, 84 percent saw an increase in new business activity. Discover how your business can be a part of that statistic.
How you will benefit:
• Understand best practice and tactics used in mobile marketing to help you stay current
• Learn how to setup your business for mobile marketing
• Access top tools, white papers, and resources to get you started or take your current mobile strategy to the next level
Interesting Stats:
Fifteen percent of Americans answer their cell phone …while having sex
Seventy-five percent of Americans admit to using their phone…while in the bathroom
Nine million have shopped using a mobile device …while in a meeting at work, and …4 million have shopped using a mobile device while driving
Forty-four percent of mobile users …sleep with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text message, or other updates during the night.
Why does your business need a mobile marketing solution, please review this presentation for the answer. Engage a captive audience and grow your business, let us help, we are Captive Apps.
Webinar: Preparing Your Business for MobileArman Rousta
The webinar was conducted on Thursday, March 3rd, 2011 by Blueliner's Digital Marketing Manager, Chris Walbert.
For more on Blueliner and the 7 Pillars of Digital Marketing, please visit BluelinerNY.com
The Challenges of a Rapidly Changing Local MarketplaceLocalogy
Local Search Association VP of Strategy & Insights Greg Sterling's remarks during the Search and Information Industry Association's (SIINDA) "Making Transactions Happen" event in Munich.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Epistemic Interaction - tuning interfaces to provide information for AI support
Mobilize Your Business
1. Mobilize Your Business!
How to Reach Today’s On-the-Go Customer
and Crush Your Competition!
www.losangeleswebstrategies.com
2. What is mobile marketing?
mo bile mar ket ing (noun)
“A set of practices that enables organizations to
communicate and engage their audience in an
interactive and relevant manner through any
mobile device or network.”
(Mobile Marketing Association)
www.losangeleswebstrategies.com
3. What’s the big deal?
• 87% of Americans have mobile phones
• #1 most-used technology device (more than PCs!)
• 25% of all U.S. households have ditched their landlines
(Experian, American Mobile Consumer Report – March 2010)
www.losangeleswebstrategies.com
4. People use their mobile phones 5X more
than their computers to search for your
business…
Are you reaching them there?
5. The future is mobile
In their recent Mobile Internet Report, Morgan Stanley projects that
mobile browsing will outpace desktop based access within 3-5
years
www.losangeleswebstrategies.com
6. Location-based marketing
From $0 in 2009, location-based marketing is projected to grow to
$6 billion in 2015. Some restaurants are seeing 65 percent
redemption rates from new, real-time geo-targeted ads.
(Borrell Associates)
7. How can your business benefit from
mobile marketing?
www.losangeleswebstrategies.com
8. Benefits of mobile marketing
• Increase customer loyalty
• Generate more revenue per customer
• Increase brand awareness
• Boost website traffic
• Boost retail traffic
9. Challenges for SMBs
• 44% - lack of time to figure out a new technology
• 30% - Perceived expense
• 30% - lack of understanding of how to start
(Fanminder Mobile Marketing Survey – August 2010)
www.losangeleswebstrategies.com
11. What is mobile SEO
• Similar to SEO – getting ranked in the search engines
BUT
• Making sure you are optimized for mobile
• You want to be easily found when people are searching on the move!
www.losangeleswebstrategies.com
12. Mobile = New Challenges
• Phones = small screens
• How does your website look on that screen?
• If it’s not optimized, searchers won’t bother
17. SMS / Text-message marketing
• 72 percent of mobile phone users send or receive 664 texts each month,
and that they only make 176 phone calls during the same period of time
• Highest open and read rates of any digital marketing channel
• 33% of email addresses change on a yearly basis, but people are
keeping their cell phone number for life
www.losangeleswebstrategies.com
18. But don’t people hate getting texts
from businesses?
• 97% of all SMS marketing texts are opened by recipients
• Within four minutes!
• People PREFER to receive coupons by text message
(Insight Express, Digital Consumer Portrait – Q2, 2010)
20. Get permission, provide value
• Done ethically and legally, text message marketing is a purely
permission-based marketing method
• Offer incentive for people to opt-in
• Deliver coupons/rewards immediately and frequently
21. SMS Messaging-How?
• Many different platform options available
• Similar to using an email marketing tool
• Set up your short code and post it everywhere your
customers will see it
25. Strategies for mobile advertising
• Get targeted
- Location
- Using specific apps
- Type of device
www.losangeleswebstrategies.com
26. Strategies for mobile advertising
• Be realistic about what you expect
• Major purchases aren’t going to happen
• What can you make happen?
- Make a phone call
- Opt-in to list
- Download an app
• Must be quick and easy to do on a phone
27. Mobile advertising-How?
• Many platforms to deliver mobile ads
• Google/AdMob is most well-known
• Other include:
- Jumptap
- MillenialMedia
- Microsoft
- Tapjoy
www.losangeleswebstrategies.com
28. Mobile advertising-How?
• As simple as placing a normal online ad
• Make sure ad is designed for mobile
• Really think through the response you expect
31. A mobile app for you?
• Many uses for small businesses to have their own mobile
app
• But not for everyone
- People already have too many apps
- Starting to app-fatigue
- Your app should add unique value
www.losangeleswebstrategies.com
