The document discusses why artists use social media. It explains that social media is an important part of being a successful artist today, as it allows artists to connect personally with fans and gain more followers. Artists can use social media to provide life updates, promote their work through tour dates and merchandise, and give fans extra access to information about the artist. Maintaining social media pages is a free way for artists to promote themselves and keep fans informed and engaged.

1. WHY DO ARTISTS
USE SOCIAL
MEDIA?

2. WHY ARTISTS USE SOCIAL MEDIA
Social media is a very important part to artists in todays society, as it can be a huge part
of how successful they are. Artists like Nicki Minaj have 70 million followers on
Instagram! It is very important that artists choose to use social media as it can make their
fans feel more close to them personally, by doing things such as life updates, or even
liking or commenting back to fans. It also allows the fans to gain access to extra
information about the artist. Such as where they are at the minute, their romantic life,
friendships with other celebrities etc. It keeps their fans up to date. Social media also
allows extra free promotion off the artist themselves. Artists will pay companies to
promote them on merchandise, adverts etc. But using their social media pages such as
Facebook and Twitter to advertise is a great free incentive as they are letting their fans
know about: tour dates, new merchandise, etc.
On the next slide I will analyze a famous artists Instagram.

3. Promoting her app,
added links for easy
access
Image of her new
game, promoting by
posting the picture
Letting her fans know where she is etc.
Huge amount of followers

4. HOW WE HAVE USED SOCIAL MEDIA
WITHIN OUR WEBSITE
Subscribe to email updates.
Instagram page on gallery, is
interactive. Can like and comment
via the website.
Social media links to the bottom of every
single page on the website, so its easy for
fans to click onto to access. Have created
an actual account for each one.
iTunes
interactive on
the website to
buy and
download
albums

5. HOW WE HAVE USED SOCIAL MEDIA
ON THE MUSIC VIDEO
Screenshot of end where it says universal studios

6. WHICH SOCIAL MEDIA PRODUCTS WE
DECIDED TO USE
We created an: Instagram, website, Facebook, Twitter and YouTube account for our artist.
We decided to use these as they are the most commonly used within artists, as when we
researched this a lot of artists had their own YouTube channel to promote their music.
They also kept their fans up to date on things such as Twitter and Instagram. Also as our
target audience is 15-25 year olds we thought these social media products were most
useful and appropriate as lots of people this age have these social media sites.

7. DOES SOCIAL MEDIA LINK OUR
PRODUCTS TOGETHER?
We used images from our digipak, and other photoshoots to add onto the Instagram
page, so it was similar types of images and so that it linked together. We also thought
that it would help to promote the album as if it was posted on the social media pages
people would see it and want to purchase it. We kept the same colour scheme of light
colours, including: yellows, pinks, greys and purples throughout. As the digipak front
cover is monochrome with a bright yellow font and costume we thought this colour
linked well. We kept links for every social media on the bottom of the website page, so
it is easy accessible and we also embedded the Instagram page onto the website so it
was fun and interactive, it also allows fans to like and comment on the pictures via the
website.