P!nk is releasing her eighth album "Hurts 2B Human" on April 26th. The PR plan aims to sell 1 million albums worldwide, get 30 million views for the "Walk Me Home" music video, and raise awareness of P!nk's social justice work. Tactics include performing at the Billboard Music Awards, releasing lyric videos, updating social media, and sending advance copies to journalists. The timeline has the album releasing on April 26th along with a Twitter Q&A, with performances, videos, and promotions rolling out between February and May. Evaluation will measure album sales and views for the music videos.

1. PR PLAN:
P!nk’s Album
Release
SAF PR Agency: Carmen Alvaro, Shanzeh Faheem, Virgil Sum

2. Situation Analysis
◦ P!nk is releasing her eighth album, “Hurts 2B
Human,” on April 26th.
◦ Established artist with a large fanbase
◦ Record of human and animal rights activism
◦ High competition for media attention

3. Motivational
Goals
Informational
Goal
Sell at least 1 million
copies of the album
worldwide.
30 million views on
the album’s single
“Walk Me Home”
music video.
Raise awareness
about her social
justice initiatives such
as GLAAD.

4. Audience
Key Audiences
20- to 50-year-old
Women, core fan base
LGBTQ+ Community
& Allies
Social Media Pundits
(domestic &
international)

5. Media
Attention
Gain media attention for
Hurts 2B Human and
eventually gaining
recognition within the
music industry such as
Billboard.
Partner with
GLAAD
(Gay Lesbian Alliance
Against Defamation) for
music video, ad campaign,
and merchandise.
Engage key
audiences
P!nk’s teenage fan base,
women from 25-45,
LGBTQ+ individuals, to
create brand awareness.
03
01 02
Strategies

6. Tactics
Perform at the 2019 BBMAsPerform singles on ongoing tour
● Appear on talk shows that
are broadcasted on
television and posted on
YouTube
● Examples: Ellen Degeneres
Show, Late Late Show With
James Corden, Complex:
Hot Ones
● Giveaway free copy of the
album to audience
Promote Album on Talk Shows
● May 1, 2019
● Perform album title song
“Hurts 2B Human” with Khalid
● Billboard Music Awards is one
of the major music awards
● P!nk is well known for
delivering memorable
performances
● Increase publicity and buzz for
the album
● “Beautiful Trauma” 2019 tour
● Perform songs from new
album as they are released
● Special experience for her
fans and creates excitement
● Increase publicity and buzz for
the album ahead of its release
→ picked up by media

7. Tactics
Update P!nk’s social media
platforms
Repost videos of fans singing and fan
artwork
● Direct fan interaction
● Answer questions about
new music
● Inform users about new
album
Twitter Q&A on day of release
● Use album cover and
album-related photos
● Updating Twitter photo,
header, Instagram photo
● Release date in her bio
● Links to music video, pre-
order, Apple Music, Spotify
● Easy access to information
and new music
● Engagement with fans
● Strengthens relationship
● Increases exposure

8. Tactics
Send advance copies of album to
journalists
● Upon release
● Physical CD shipped to
ticket buyers of her 2019
“Beautiful Trauma” tour
● Boosts album sales
Send copies to people who
purchased tour tickets
● Album reviews
● Allows reviews to come out
on release day
● Increases media exposure

9. Tactics
Playlist BackdropsRadio Promotion
● Purple shirts showing
GLAAD’s anti-bullying
campaign
● Kids line to appease to her
mom fan base
Merchandise with GLAAD
● Growth in streaming app
users
● Spotify’s “Beta feature”
submission
● Connection to wider
audience
● Influencer marketing to get
radio DJs and Pundits
● Pay Radio personalities
● RCA Records’ connections
● Regional Promotions

10. Spotify Apple Music

11. Key Messages
◦ Advocates for embracing human vulnerability and
accepting help
◦ Pushes for the general acceptance of the LGBTQ+
community and their rights
◦ Continues to be a force to be reckoned within the music
industry

12. Timeline
End of May
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Mar. 21
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Apr. 26
Release of Album
Twitter Q&A
CDs sent out to “Beautiful
Trauma Tour ticket buyers
Mar. 1
Start of “Beautiful Trauma”
2019 Trauma
Include “Walk Me Home” as part
of setlist
Release of Music Video
Release of “Walk Me Home”
music video + link available on
social media pages/official
website
May 1
Billboard Music Awards
Performance of “Hurts 2B
HUman” with Khalid
Feb. 6
Announcement of New Album
Announcement of new album
and single on Ellen
Start
of April
Release of Lyric Video
Release of “Can We Pretend”
lyric video on YouTube
Album pre-order available
official website + links on all
social medias
Update Social Media
Use album’s promotional
material, include essential info
Release of Lyric Video
Release of “Hustle” lyric video
on YouTube.
Feb. 20
Release of Lyric Video
Release of “Walk me Home” on
Youtube
Performance at BRIT Awards
Debut of the single

13. ● The timeline also needs to
include activities done
continuously
● This includes:
○ Appearances on
television/radio
○ Engage with fans through
social media
Timeline -
Continuous
Activities

14. Evaluation
2. Raise awareness about her social justice initiatives such as
GLAAD.
3. Get at least 20-30 million views on each of the singles’ (“Walk
Me Home”, “Hustle”, “Hurts 2B Human”) music videos
Sell at least 1 million copies of the album worldwide.
1.
Objectives

15. Thank You