1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Rihanna
Promotional
Provide an explanation in relation to
benefits (promotion, extension of income &
outlets, synergy opportunities and strategies
used by producers to benefit label and artist)
The purpose of promotional methods are
simply to advertise the artist whilst appealing
to a much wider audience, therefore creating
a larger fan base for the particular artist and
as a result will generate revenue in terms of
music sales. This will benefit both the record
label and the artist. "What Now" was released
August 29th 2013, and is from Rihannas
album "Unapologetic". Various songs on this
album have music videos, with the purpose
of promoting the songs and artist.
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
http://en.wikipedia.org/wiki/Unapologetic
Rihanna also released a behind the scenes journey of the production of
Unapologetic, which included exclusive behind-the-scenes whilst also embarked
on a seven-date tour both these are effective ways of promotion, by giving the
audience an insight of the up coming album therefore creating an incentive to buy
the album.
https://www.facebook.com/rihanna?fref=ts
Unapologetic and the track list was cleverly promoted using Web 2.0 through
social network sites such as Facebook and twitter, which benefits both the artist
and record label due to it saving a large amount of money, whilst also reaching a
very large audience as well as creating word of mouth opportunities due to
consumers being able to share their opinions with friends about this particular
artist therefore encouraging friends to listen and buy products from this artist
which result will increase both the artist and record labels revenue.
http://www.rihannanow.com/rihanna-now/
Rihanna has an official website which informs the audience about upcoming tour
dates, song releases and so on, whilst also allowing the audience to buy
merchandise, therefore not only promoting the artist but also creating an
extension of income.
Extension of income
Extension of income relates to any other
products created by a particular artist for
example, Rihanna has various other products
available to buy such as fragrances,
merchandise, tour tickets and her own
http://en.wikipedia.org/wiki/Nude_by_Rihanna
One extension of income is that Rihanna often releases fragrances and gift sets
just before the Christmas period due to the demand for gifts at that particular
time of year.

2. Music Video Purposes Analysis
clothing line.
The benefits of this are that it increases the
artists income as well as promoting the artist,
and encouraging other people to buy her CD'S
and download her songs.
http://en.wikipedia.org/wiki/Diamonds_World_Tour
Rihanna also announced her diamonds world tour back in 2012, supporting her
album unapologetic, this would benefit both the artist and label due to the large
amount of profit made from ticket and merchandise sales, as well as creating a
much larger fan base for this particular artist due to her performing in several
different countries, which will result in more people buying her CD's and
downloading her songs.
http://www.riverisland.com/rihanna-for-river-island
Another extension of income is that Rihanna has her own clothing line, celebrities
like Rihanna are very powerful due to them being iconic and people aspiring to be
like them. By creating her own clothing line, fans of Rihanna will be eager to go
out and buy clothes from her clothing line, therefore extending the income of the
artist.
Extension of outlets
Synergy
Extensions of outlets refers to the places from
which the artists merchandise/products are
sold or distributed. Rihannas has a large
extension of outlets which beneficial, due to
the fact that by selling her products in a large
amount of outlets increases the availability
for the consumer and therefore giving them
an incentive to buy the products which will
result in an increase in revenue for the artist.
https://itunes.apple.com/us/album/unapologetic/id576613202
http://www.hmv.ca/%28S%28jtswz155knnx1245omme3jv0%29%29/Pro
ducts/Detail/682714.aspx
A synergy is when two organisations come
together to create a production, with the final
outcome having a greater effect than the
organisation would have on its own therefore
benefiting both the artist and record label.
Examples of this would be merchandise such
as fragrances which would require Rihanna to
work with a fragrance company to create her
own fragrance. Another example would be
http://www.youtube.com/watch?v=go3ELJdpkx4
Rihannas album "unapologetic" is available both to download digitally on iTunes
as well as the CD being sold in various retail stores such as HMV. Merchandise is
also available to buy both online and in store. By having the album and
merchandise available both online and in store it benefits the target audience by
increasing the availability whilst also benefiting the artist and label by increasing
the chance of sales due to it being visible to a much larger target audience.
Rihanna has appeared in numerous films such as bring it on, battleships and more
recently this is the end. This will benefit Rihanna due to the film audience being
exposed to her, therefore more people will be aware of her as an artist and would
be encouraged to go out and buy her album
http://www.youtube.com/watch?v=tnuSp76Cups&list=PLF079BF282A19
DD72&index=12
Cross promotion was used in this particular advertisement, in which customers of
Nivea were also targeted with a promotion of Rihanna, therefore again benefiting

3. Music Video Purposes Analysis
combining the music industry with the film
industry.
Producers strategies
both Rihanna due to it being a cost effective way of appealing to a wider
audience.