1. Musical Entertainment Industry
How do the Grammy’s, MTV Video Music Awards, and Musical
Artist use social media?
Scott Schneider

2. Grammys
 Second biggest social media
event in the music industry.
 51.4 Million interactions
 LL Cool J promoted event
with #GRAMMY, every time
he was on stage
 The artist themselves
promoted the event using
Twitter and Facebook.

3. What Tactics Did They Use?
 Semi-obnoxious
 Told the audience what
they would get if followed
them on social media
 Let people know they were
listening
 Active on social media
during event
 Use social media to help
the viewer keep up with
event

5. MTV Video Music Awards
 MTV is the global leader in
entertainment content
 Integrated Twitter into
their advertisements
 They have a Twitter
website tracker and Mobile
site which helped with
consistent audience
experience

6. MTV Twitter Tracker Site
 Used #VMA
 Twitter tracker had 3 parts
 Buzz: Influence celebrities
at the event to tweet
 Paparazzi: Sent backstage
pictures to viewers during
event
 Hotseat: allowed viewers to
see seating chart of where
celebrities were sitting and
tweeting from

7. Snap shot of the Buzz page

8. Musical Artist
 Social media has made it
easier for them to connect
with their fan bases directly
 Interaction is the number
one benefit from social
media
 Musical artist can use
websites to post shows, news
updates, and pictures
 50% of Twitter users follow
at least one artist
 Top 5 accounts followed on
Twitter are musical artist