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Music video purposes work sheet adele

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Music video purposes work sheet adele

  1. 1. Music VideoPurposesAnalysis Comment on the following aspectsin relation to PURPOSES and BENIFITS for artist/band and target audience Provide an explanationin relationto benefits(promotion, extensionofincome & outlets, synergy opportunitiesand strategiesusedby producers to benefitlabel and artist) Provide any research evidence youcan findthat supportsexplanationsof benefitsforartist, record label and audience Promotional Adele isone of the mostfamous singersinthe worldpromoting herself indifferentways. Adele postsher musicvideoon YouTube like everyotherartist. Her mostpopularsongshave gottenover90 millionviewsand gettingpopularfrompeople sharingitand likingitmakingit more popular.AlsoAdele has appearedindifferentpartsof the mediatopromote herself,for example she sangthe song Skyfall forthe newJamesbond movie calledSkyfall.Hersong was the maintheme itpromoted herself inabigway alongwith the movie itself.Adele doesn’t reallydocollaborationswith otherartistsbut she has appearedina lotof award and live shows suchasthe NRJ awardsor at the royal alberthall. Alsoappearingintalksshowsin Americasingingthispromotes
  2. 2. Music VideoPurposesAnalysis herin a bigway. Adele isalsoin the social mediahavingtwitter account usingitto announce songsand tell bignews promotinghermusic.She has alsopromotedherself bybeingin mediaTV such as the late late showinAmericaand dida video withJamescordenandthe video theymade became verypopular on YouTube. Extensionof income Music videoscanhelppromote a bandor artistlongafterthe single oralbumhad been released.There are some people whorememberedyearslater solelybecause of their memorable musicvideo,for example Michael Jackson’s Thriller. AndIthinkAdele has one of those musicvideosthat are veryiconicmaybe notas iconicas thrillerorGangnam style butpopularenoughlike Adele- Hello. Adeleinhermost popularmusicvideousesflip phone in2015 whichisunusual for thistime obviouslyitwas meantfor some sortof narrative for the musicvideobutwasalso a product placement.They settledona phone thatisso outdatedandso non-smartthat
  3. 3. Music VideoPurposesAnalysis nobodycouldmistake itfora sponsoredprop. Soshe didn’t make moneyof product placementbutstill itgota lotof attentionandthe proof ison the numberof viewsitmade which she got a lot more income from YouTube videos.Adele’smusic has beenusedeverywhere onTV or in small partiesasbackground musicpeople sharingitand viewsjustgettingbigger.And watchingmusicvideoswill encourage people tobuyhis albumswhichhe will getmore income fromthanthe YouTube video.Herprofile will increase creatingmore audiencesforhis concertsand festivalsmaking more money. Extensionof outlets Adele hasalsohasher musicon Spotifysofansor people browsingcanlistentohermusic freelyandmaybe share itto otherpeople. Extensionof income isuseda lotwithwithin musicvideosinorderto extend an artist/recordcompanies income otherthanthe amount of recordssold. Adele alsohasher ownwebsite withnothingbut linkstoher social mediaand storesto buyher musicfullyto http://adele.com/
  4. 4. Music VideoPurposesAnalysis promote herand to showyou where tobut herstuff.Onlyher social mediaiswhere yousee herpersonalityand announcements.YouTube isone of the biggestoutletsinthe worldwhere millionsof people watch musicvideosforfree.And it’spopularenoughthatthese daysbig artistslike Adelehave theirownYouTube account with videoaboutcareer.Adele doesn’thave herown merchandise store buthasstores onlyforher musicsuch the CD’s, Vinyl’s,Ticketsandsuch.These productsare alwaysbeing changedand announced onher social networkingaccountsso the accessiblyisveryeasyasyou can use about anyother device like phone,computer,table to access this. Synergy Synergyiswhentwoforcesjoin togetherwithinsomethingin orderto create a bettereffect comparedto if the forceswere workingontheirown. Adele did thisby teamingupwiththe film Skyfall bycreatingandsinging the maintheme songto the film. Theywere bothpublicisedonthe bigscreenand inYouTube by the
  5. 5. Music VideoPurposesAnalysis musicvideo.Theybothworked togethertocreate the final productand nowfans of the movie couldbe interestedin Adele andfansof Adele couldbe interestedinthe film, promoting each other. Producers strategies There are differentpotential producersthe majorlabel,the independentmusiclabel andthe artist.There are varietyof strategiesthatproducersuse in orderto encourage singles, albums,tours,promotion, merchandise andetc. Adele is signedtoa major independent record label ColumbiaRecords an Americanrecordlabel,owned by SonyMusic Entertainment. But Adele’smainrecordlabel is XL Recordingsininthe United Kingdom.Theirstrategyismainly online togeta strong presence so theycan make more profit throughadvertising.Theyuse the online platformVEVOon YouTube whichisverypopular on listeninganartistsor band’s music.Theymake moneyon advertseachvideobefore it starts and VEVOoffersmusic videotomajorrecord labelslike Sonymusicentertainment.
  6. 6. Music VideoPurposesAnalysis

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