---

1. NEW MEDIA:
How my magazine will communicate to its audience using another medium

2. THE CHOSEN MEDIUM IWILL USETO ACCESS
MYTA IS:
SOCIAL MEDIA
As social media is a growing sensation, these websites attract billions of people to
view their content everyday across the globe.
Facebook, Instagram,Twitter, Snapchat andYouTube are the biggest contenders in
the Western World in terms of audience and influence
These days, celebrities are considered influential if they have a large following due
to the amount of people they have at their reach.
Our goal is to one day be as influential as this, we want Harmony Magazine’s
opinion and advice to be sought after in the industry of music industry.We hope to
one day be the leaders of the magazine industry, but we can only do this by
embracing the social media uprising.

3. SNAPCHAT
We will create our own account through
which we can share BehindThe Scenes
media with our fans as it is happening.
We will also take advantage of the
Snapchat Live Stories and Geofilters at
our launch party.This will ensure that
people across the nation watch it and,
as a result, will want to get involved by
buying the magazine.
This site and app has been around for a
relatively short time but in that time it
has attracted millions upon millions of
users.This has now become a cheap yet
easy way to connect with fans and
show them aspects of the magazine.
Although it may be hard building up a
following at first, Instagram now do
sponsored ads- you pay a fee and
they’ll showcase your account to the
public. We will certainly take advantage
of this.
Instagram

4. FACEBOOK
Although it tends to attract a slight
older audience than it once did,
Facebook is still one of the leaders in
social media due to the sheer number
of users.This will allow us to easily
reach wide audience with minimal cost.
Through Facebook, we can share
images, videos, issue release dates, and
status updates from the magazine crew
and the artists which feature within it.
Twitter is one of the quickest ways of
messaging in terms of the business to
consumer pathway.This will allow us to
directly connect with our audience and
by doing this, we can ensure that we
build up a connection with them and
that they receive good customer
service.
Instagram

5. WHATWILLTHIS ACHIEVE?
 Improved brand image
 A large consumer base
 A larger outreach for our magazine
We will consequently become a stronger
brand with a larger outreach- as a result of
this we could be considered more
influential and our magazine will be
considered a heavyweight play in terms of
source of information in the Indie R&B
industry.